The Price of Verification: Is This The End Of Social Media?


Small business marketers, the Marketing CLARITY Podcast is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!

Marketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as a way to get ahead and how it could be leading to a more unequal system where only those who can afford it have access to certain privileges. We also examine what could happen if the trend continues and how it could lead to the demise of social media as we know it. 

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In This Episode...

  • Hot tips for when your wife hogs the PS5 to play Hogwarts Legacy
  • Our relationship with social media has changed
  • The new wave of paid verification and accounts on social media
  • Why are the social media platforms now creating paid tiers
  • Is this the end of social media (as we’ve known it)?

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