Small Business,
Big Opportunity

Let's Get Pedaling!

I started Tricycle Creative specifically to help small businesses with their content + digital marketing. I saw so many of them suffering from “analysis paralysis” – you don’t know what to do or who to trust so you do nothing. That’s a huge reason why 1 in 5 small businesses don’t utilize digital marketing.

I understand the marketing challenges for small businesses. Rotating workforce, part-time “marketing” people (remember your cousin you hired as a favor?), lack of marketing know-how – I get it. I’ve designed coaching programs and digital marketing services for small businesses just like you.

A huge part of what I do is centered around educating clients on marketing. I believe that if you become a better, smarter marketer then you’ll be able to make smarter decisions and find new ways to work with me to create awesome campaigns for your business. 

The truth is – there are things you can do yourself when it comes to content + digital marketing. I’ll help you understand what those things are and how to do them.

That way, you have the option to one day ride confidently.

Small Businesses Often Struggle With...

Limited time and resources

You likely have limited time and resources to devote to digital marketing and content creation. This can make it difficult to create consistent, high-quality content and stay on top of the latest digital marketing trends.

Difficulty creating engaging content

Creating engaging and relevant content that resonates with your target audience can be a significant challenge for solopreneurs.

Limited Marketing Expertise

Many solopreneurs may have limited knowledge of digital marketing strategies and tactics and find it difficult to navigate the ever-changing digital landscape.

Consistent content production

Producing high quality content on a regular basis can be difficult when working alone. 

Identifying Your Target Audience

Knowing who specifically would be most interested in purchasing your product or services involves a bit more trial-and-error than if you have an entire team at your disposal.

Measuring Return On Investment

While there are plenty of tools available for tracking analytics – it can still be difficult to accurately measure one’s ROI from campaigns without having someone dedicated solely to this task. 

How My Marketing Coaching Helps Small Business

Create Your Content + Marketing Plan

As a small business owner, it can be daunting to create a marketing and content plan by yourself. That’s why I created the Marketing CLARITY Guide to assist entrepreneurs in getting the most out of their marketing and content creation efforts. This program helps you get customer clarity, company clarity, and content clarity.

Design Your Content Calendar

Content calendars are essential for small business marketers, as they provide an effective way to plan ahead and organize content production. That’s why I offer advice on how to design a content calendar that best fits your business needs. Together, we work on brainstorming content ideas and scheduling the posts on different social media platforms accordingly. This includes finding trends in your target customer’s behavior as well as optimizing post timings based on their online engagement patterns. Additionally, I provide guidance on allocating resources for content production and setting reminders for upcoming campaigns and events. With my help, small business marketers can create organized and insightful calendars that make it easier to execute their digital marketing plans with minimal effort.

Create Strategic Content

When it comes to creating content for small business marketers, I help them take a strategic approach. This usually starts with analyzing the target audience and identifying the topics they are interested in. From there, I provide advice on how to create content that is engaging, informative, and actionable. Additionally, I offer guidance on the various types of content that can be used such as blog posts, videos, Podcasts and social media posts. My strategies also include providing insights on using keywords in titles and descriptions as well as optimizing content for different search engines. Lastly, I help these marketers come up with unique ideas for their campaigns so that they stand out from their competition. By understanding their customer’s needs and strategizing accordingly, small business marketers can effectively boost engagement levels with their audience and achieve greater growth for their businesses.

Implement SEO

For small business marketers, SEO is an essential tool for improving website ranking and visibility. That’s why I provide assistance on how to properly implement SEO. This includes leveraging keyword research to identify terms people are using to search for the products or services offered by the company. In addition, I offer advice on optimizing page titles and descriptions as well as setting up internal links so visitors can easily navigate between pages. For content creation, I provide guidance on writing articles that engage readers while also strategically incorporating keywords into them to attract more visitors from search engines. Additionally, I help these marketers analyze the current performance of their sites and devise strategies to improve their rankings over time. 

Upskill Your Staff

I understand the need for small business marketers to upskill their staff so they can stay ahead of the competition. That’s why I offer a range of educational services that help these professionals get up to speed on the latest strategies and trends in digital marketing. My services include hosting seminars, webinars, and workshops on topics such as SEO, content marketing, social media optimization, lead generation and more. Additionally, I also provide guidance on implementing new software tools and platforms so marketers can maximize their productivity. For more hands-on learning experiences, I offer one-on-one mentorship so marketers can ask questions directly to an experienced professional and receive personalized advice based on their unique situation. By taking advantage of these educational opportunities, small business marketers can ensure their staff stay informed about industry best practices and adapt quickly to changes in the market.

Goal Setting + Analytics

I assist small business marketers in setting realistic and attainable marketing goals that align with their business objectives. This includes helping them create a roadmap of priorities and strategies to achieve short-term wins as well as long-term success. Additionally, I provide guidance on analyzing digital marketing analytics to identify which campaigns are working and which ones need improvement so they can make informed decisions about their digital marketing efforts. By setting clear goals and tracking performance data, small business marketers can improve the ROI of their campaigns while also staying on top of industry trends. 

Ready to get started?