My name is Ross Herosian and I started Tricycle Creative because I saw so many creative business owners and entrepreneurs struggling with their digital marketing. Over time, I saw a trend in their struggles:

They don’t have the expertise: many of the business owners I talked to didn’t have marketing experience. So how can they be expected to guide their marketing efforts or know what to do? Sadly, I’ve seen and heard countless stories of trusting business owners paying some “expert” because they were sold an overnight solution that ended up just draining their bank account and not actually helping their business.

They don’t have the time: honestly, let’s forget about hours for a second and just talk about energy. Business owners only have so much high-quality energy to give to their business every day and chances are they’re having to spread it out across many parts of the business. When they finally remember to “do the marketing” their energy reserves (and creativity) are usually at a low.

They don’t have the money: this is not to say that they aren’t willing to invest in help, it’s just that they weren’t able to hire some big agency. What creative small business owners needed were right-sized solutions, not big-ticket invoices.