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When you’re a solopreneur, your time, money, and energy are in limited supply. It can be hard to fit marketing into your day-to-day activities.

 In fact, 1 in 10 small businesses doesn’t invest in any kind of marketing. Since you’re one person managing all the functions of your business, what you need is a range of affordable services that can be scaled to fit your budget and work for your schedule.

If you’re like most solopreneurs, your biggest struggle is figuring out the where and what of your marketing. There are a lot of marketing options, platforms, strategies to choose from and it can easily get overwhelming when you are trying to simply determine where you should start. Then, if you can decide on a digital marketing path, trying to figure out what to do on an ongoing basis is oftentimes unknown.

At Tricycle Creative, a huge part of what we do is centered around educating clients on digital marketing. We believe that if you become a better, smarter marketer, then you’ll be able to make smarter, better-informed decisions related to your marketing and your limited resources.

The truth is – there are things you can do yourself when it comes to content + digital marketing. What we provide is support and coaching to help you understand what those things are and how to do them.

That way, you’ll have the ability to one day ride confidently.

Solopreneurs Often Struggle With...

As a solopreneur, it can often feel like you’re tackling the marketing and content creation process alone. Whether you’re getting started on your own or you have years of experience in the field, there are often times when frustrations mount up. Let’s take a look at some of the struggles that solopreneurs face when creating marketing campaigns and content for their businesses:

Limited time and resources

You likely have limited time and resources to devote to digital marketing and content creation. This can make it difficult to create consistent, high-quality content and stay on top of the latest digital marketing trends.

Difficulty creating engaging content

Creating engaging and relevant content that resonates with your target audience can be a significant challenge for solopreneurs.

Limited Marketing Expertise

Many solopreneurs may have limited knowledge of digital marketing strategies and tactics and find it difficult to navigate the ever-changing digital landscape.

Consistent content production

Producing high quality content on a regular basis can be difficult when working alone. 

Identifying Your Target Audience

Knowing who specifically would be most interested in purchasing your product or services involves a bit more trial-and-error than if you have an entire team at your disposal.

Measuring Return On Investment

While there are plenty of tools available for tracking analytics – it can still be difficult to accurately measure one’s ROI from campaigns without having someone dedicated solely to this task. 

How My Marketing Coaching Helps Solopreneurs

Create Your Content + Marketing Plan

As a solopreneur, it can be daunting to create a marketing and content plan by yourself. That’s why I created the Marketing CLARITY Guide to assist entrepreneurs in getting the most out of their marketing and content creation efforts. This program helps solopreneurs get customer clarity, company clarity, and content clarity. 

Design Your Content Calendar

Keeping track of content creation can be a challenge for solopreneurs, but I’m here to help! My services provide solopreneurs with the guidance and resources they need to create a comprehensive and organized content calendar. With me, you can easily schedule content in advance, so that you’re always one step ahead. I assist entrepreneurs in finding the right kind of content topics to ensure resonance with their target audience, giving them valuable insights on when and how to execute their plan. Additionally, I also equip solopreneurs with the necessary tools for analyzing their progress and adjusting future strategies according to performance. Ultimately, my help offers solopreneurs a simple method for staying on top of their content production – enabling them to better focus on growing their business.

Create Strategic Content

When it comes to marketing content, solopreneurs need an effective strategy that adheres to their budget and execution timeline. I offer services that ensure the creation of quality, strategically-aligned content that will engage and convert their target audience. My approach pulls from a variety of techniques, such as competitor research, customer segmentation, keyword optimization and more, to create a holistic strategy tailored to each individual client. Once the foundation is laid out, I then help solopreneurs establish benchmarks for gauging success and provide detailed guidance on how to maximize results from every piece of content. Ultimately, my assistance provides solopreneurs with an all-encompassing plan for creating marketing content that resonates with their audience – leaving them in control of their online presence with confidence.

Implement SEO

As a solopreneur, navigating the ins and outs of search engine optimization (SEO) can be a daunting task. That’s why I specialize in helping solopreneurs get up to speed on SEO so they can make the most of their online presence. Through engaging workshops and personalized coaching sessions, I help empower business owners to optimize their content for maximum visibility on search engines like Google or Bing. By assessing website analytics and website structure, I help solopreneurs identify areas for improvement and execute strategies that will increase online visibility. In addition, I provide guidance on fundamental SEO concepts such as targeting the right keywords and optimizing meta tags for improved rankings. With my help, solopreneurs are able to understand SEO better and use it to find success in their businesses.

Grow Your Marketing Know-How

As a solopreneur, it’s important to stay up to date with the latest digital marketing trends. That’s why I provide tailored services and courses dedicated to helping business owners stay abreast of new developments in the digital landscape. From optimizing social media profiles to developing targeted campaigns and utilizing analytics tools, my approach helps business owners understand their customers’ preferences and behavior while also learning how to best market their products or services online. By crystallizing effective strategies through mindful planning and execution, business owners will be able to maximize their online presence and reach more customers. Furthermore, I provide tips on how to make the most out of existing resources such as blogging platforms, email services and other channels of communication. With my help, solopreneurs can learn how to leverage all available digital marketing opportunities in order to grow their businesses.

Goal Setting + Analytics

With my help, solopreneurs are able to measure the performance of their digital marketing strategies and adjust their plans accordingly. Additionally, I provide insights on how certain metrics like impressions or click-throughs relate to overall revenues or sales figures. This allows business owners to make informed decisions regarding their marketing budget while also identifying potential opportunities for growth. Through meaningful data analysis and analytics tracking, solopreneurs can better understand how they can maximize customer engagement and reach more people in order to grow their businesses effectively.

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