1. You don’t want to “deal with” the marketing.
I get it. You’re not a “marketer”. You don’t like social media. And, don’t even begin to talk to you about updating your website.
You’re the captain of your ship (business).
And as captain of the ship you need to be able to guide the efforts of your crew.
It doesn’t mean you need to be an expert in all areas of your business.
But it does mean you have to be able to intelligently communicate, strategize, and analyze where you’ve been and where you want to go.