Why You Should Start A Podcast For Your Business

Why You Should Start A Podcast For Your Business

Small business marketers, the Marketing CLARITY Podcast (formerly TriPod) is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!

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In This Episode...

In this episode, Ross continues his No Facebook November with guest Aaron Hodges and they discuss the impact podcasting can have on promoting your business and your brand.

Aaron Hodges is the Founder and President of You Lucky Dog Productions, an independent comedy record label and production company, and You Lucky Dog Podcasts, a podcast production company.

Before launching You Lucky Dog Productions, Aaron worked in satellite radio, as a board operator, producer, host, and comedy channel programmer.

The Power Of Podcasting

Podcasting is one of the easier content creation strategies if you’re just getting started. 

Ross + Aaron talk about how accessible and simple it can be to start a podcast, how you can “get the most juice from the squeeze” when it comes to your audio content, and they share the process they use for producing TriPod.

Why Podcasting May Be The Best Platform For You

There are a lot of content options for you to choose from when it comes to your marketing, so why should you consider starting a podcast?

Ross + Aaron discuss how podcasts are less intimidating than video, easier to create than video, and how the passive listening experience for your audience can be impactful.

Who Is Podcasting Best For?

Don’t get us wrong, pretty much anyone can start a podcast but there are some people who are a great fit to host a podcast. 

Ross + Aaron discuss why podcasting is a great marketing, branding, and sales tool for thought leaders and business owners.

The Biggest Obstacles To Starting Your Podcast

If you’ve never done a podcast before, you’re probably coming up with a lot of reasons why you can’t do one now – let’s talk about them!

Ross + Aaron discuss (and alleviate) the most common fears they hear from people who want to start a podcast but can’t get it going.

Stop Waiting, Start Creating

Ross + Aaron discuss the concrete steps that you can take to get started with your podcast. 


✅  “Don’t let perfection get in the way of production”

✅  Record a show with your phone that you have no intention of ever releasing.

✅  Listen back and evaluate the show.

✅  Don’t worry about anything but releasing the content for your first 50 shows. 

✅  Don’t beat yourself up for early mistakes while you’re developing the show

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