Why Traditional Marketing Plans Don’t Work

Why Traditional Marketing Plans Don't Work For Creative Business Owners

Small business marketers, the Marketing CLARITY Podcast (formerly TriPod) is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!

In this episode, Ross breaks down four reasons why traditional marketing plans don’t work for creative business owners.

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In This Episode...

Working with dozens of creative business owners over the past few years, I’ve assembled four of the most common explanations why traditional marketing plans don’t work for them:

  1. Don’t Know Where To Start
  2. Too Stiff, Boring, Rigid
  3. You Don’t Think You Need It
  4. Relying On Someone Else


Sound familiar? I know it does because I was there too.

I break down each of these reasons and share with you the breakthrough that I had to develop my own program – Marketing CLARITY  Guide – to help creative business owners create their marketing plans.

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