If authenticity is the goal, why is “be authentic” such bad advice? In our inaugural Unicycle Session, we’re talking about brand authenticity with our guest, Kayla Naab.

In this episode, we put our *spin* on the rise of demand for authenticity in marketing campaigns, ads, and business communications. In a world where 84% of consumers want more authenticity from brands, how can we heed the advice to “be authentic” in business?

• Facebook Tweakin’ Again
• Instagram’s New “Create” Mode
• Warren Trolls Facebook

Keep Pedaling interview series features business owners, creatives, + entrepreneurs who share their stories, their advice, and, oftentimes, their failures. In this episode, Ross talks productivity with Jamie Steele, Founder of Tidy Your Time, a digital organizer who works with busy professionals to find the order in their day. 

• New Facebook Features For Video Marketers
• Like Counts Disappear
• Why It’s Ok To Fake It ‘Til You Make It

• Customer Reviews Impact Business Revenue
• Hasbro Owns Death Row
• A Free Productivity Toolkit

Keep Pedaling interview series features business owners, creatives, + entrepreneurs who share their stories, their advice, and, oftentimes, their failures.

• State Of Social Report
• Should You Worry About Digital Assistants Listening?
• A Candid Discussion About Productivity And Why Email Sucks

• Product/service customization
• The creative process
• The “5 Task Rule” for business owners

• Ahhhh-nold going undercover for a ad campaign
• Knowing your most valuable customer
• The KFC + Cheetos collaboration

• Deepfake videos on social media
• A counterfeit coffee influencer
• Firefox blocking Google Analytics

• Direct mail marketing
• Horizontal video comes to IGTV
• How to livestream with a guest

Meet Brian Behm, a creative entrepreneur and graphic + vfx designer!

• Instagram considering removing Like counts
• QR codes – are they making a comeback?
• Should you tie your Marketing to pop culture events?

• Trey Ratcliff wrote a book showing how people cheat on Instagram
• Netflix’s new interactive show You vs. Wild
• The drunk shopping economy

• Facebook shares THEIR data for a change
• #AskTricycle about how to grow social media audiences organically
• Social media lesson from Las Vegas

• Is Instagram on the verge of becoming a e-commerce giant?
• Google kills Inbox, makes Chris cry.
• Google enters the video game arena and looks to PWN Microsoft, Nintendo, and Sony.

• Instagram testing “watch with friends” feature
• Gillette’s launching a sharp new campaign to help you recycle your blades
• #AskTricycle: With so many social platforms and clients discovering my business through Yelp and Facebook, how important is it to still have a good website?

• Fortune 500 companies are hiring science fiction writers to “future cast” their businesses
• Vans viral video
• Can a memorable ad be considered effective if you don’t remember the company behind it?

Allow us to introduce ourselves, we’re Ross + Chris and we’re going to talk about Marketing, Media, and Miscellaneous topics on TRIPOD.