Tripod Marketing Podcast Show: Episode #4

Social Media TriPod
Tripod: A Marketing Podcast By Tricycle Creative | Episode #4

Small business marketers, the Marketing CLARITY Podcast (formerly TriPod) is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!

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In This Episode...

  • Facebook shares THEIR data

  • #AskTricycle: I’m posting and posting but my audience isn’t growing. How can I get more followers organically?

  • Social Media lessons from Las Vegas

Facebook shares THEIR data

Facebook users now have access to a lot more information related to WHY they are seeing ads in their timeline. Specifically, users can also see when a Custom Audience list is uploaded and if the advertiser worked with marketing partners to run the ad.

Ross walks listeners through what, exactly, a Custom Audience is, how detailed ad targeting can get, and how to access this new information.

Marketing Tip:

Use ad targeting for good! With great power, comes great responsibility. This applies to Marketing. There are very powerful targeting tools available for the digital marketer and it’s up to all of us to deliver interesting, relevant, and valuable content (whether it’s an ad or organic post) to our audiences.

#AskTricycle: I'm posting and posting but my audience isn't growing. How can I get more followers organically?

Sound familiar? This question is one that many entrepreneurs ask. Organic growth is more challenging than ever – Ross explains why and what you can do to grow your online social media audiences.

Social media lessons from Las Vegas

A recent trip to Las Vegas prompted the creation of some social media lessons that can be useful to small business marketers. 

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