Let's Ride: Part 4 of the Tricycle Creative Roadmap Sessions

ROADMAP SESSIONS

The Tricycle Creative Roadmap Sessions are the frame upon which we will build your Marketing strategy, campaigns, and content. It’s a series of interactive workshops that we’ve designed to help entrepreneurs better understand their business, their customers, and their brand. The workshops are interactive guided discussions that can be done with individuals or teams. 

It’s part business model, part Branding, and part storytelling – all combined into one powerful experience for your business.

Let's Ride: Part 4 of the Tricycle Creative Roadmap Sessions

ROADMAP SESSIONS

The Tricycle Creative Roadmap Sessions are the frame upon which we will build your Marketing strategy, campaigns, and content. It’s a series of interactive workshops that we’ve designed to help entrepreneurs better understand their business, their customers, and their brand. The workshops are interactive guided discussions that can be done with individuals or teams. 

It’s part business model, part Branding, and part storytelling – all combined into one powerful experience for your business.

“What road do I take?” Asked Alice.

The cat asked, “Where do you want to go?”

“I don’t know” Alice answered.

“Then,” said the cat, “it doesn’t really matter does it?”

Tricycle Creative: An Austin-based Marketing Agency

Our Roadmap Sessions cover a ton of ground so that we’re able to understand where you’ve been, where you are, and where you want to go. 

Here are just some of the things that we cover:

Your Business

What you do and why do you matter?

Where are you are now, and where you want your business to go?

Chances are, you have a business but not a Brand.  We’ll change that and help to develop your Brand Identity.

Your Customers

Who are they?

What problems are they having?

What solutions do you offer?

Your Business

Why should a prospective customer choose you over your competitors?

How do you stack up against your competition?

How can you differentiate yourself from your competition?

"We know all this stuff."

Ahhhh, if we had a quarter for every prospective client who said that to us…

Too many times to count, we’ve heard this and when we get everyone in same room there are distinctly different answers from everyone involved. 

That means everyone has their own roadmap for your business – each one has a different starting point, different directions, and different destinations.

You need everyone at the same starting point, in the same race, with the same destination. 

That’s what our Roadmap Sessions accomplish.

"We know all this stuff."

Ahhhh, if we had a quarter for every prospective client who said that to us…

Too many times to count, we’ve heard this and when we get everyone in same room there are distinctly different answers from everyone involved. 

That means everyone has their own roadmap for your business – each one has a different starting point, different directions, and different destinations.

You need everyone at the same starting point, in the same race, with the same destination. 

That’s what our Roadmap Sessions accomplish.

Better Marketing Starts Here

In order to improve your Marketing, you need to understand where you’ve been, where you are, and where you want to go. Our series of interactive meetings and workshops covers the past, present, and future of your Marketing and Content.

Pack Your Bags: Part 1 of the Tricycle Creative Roadmap Sessions

Pack Your Bags

If you were going on a trip to the beach it wouldn’t make sense to pack snow boots and skis. So the first we do is make sure you have the people, platforms, and processes that will lead to you be successful.

Inflate Your Tires: Part 2 of the Tricycle Creative Roadmap Sessions

Inflate Your Tires

Your Marketing probably needs some maintenance. Whether it’s in the form of content creation, social media strategy, website design, or analytics, our Content Coaches work with you by providing our 10+ years of expertise and experience.

Chart Your Course: Part 3 of the Tricycle Creative Roadmap Sessions

Chart Your Course

We work with you to build your comprehensive Content + Digital Marketing plan so you know what you need to do, how to do it, and the strategy behind it all.

Let's Ride: Part 4 of the Tricycle Creative Roadmap Sessions

Let's Ride

You have the tools, you have the skills, you have the plan – now, go do it! And don’t worry if you get stuck or fall down, we’re right here with you to help you on your road to being a better Marketer.

What You Get

Marketing Toolkit, part of Tricycle Creative's Roadmap Sessions

Marketing Toolkit

There are essential Marketing tools and systems that every business should have. These include, but are not limited to, Google Tag Manager, Google Analytics, Yoast SEO Plugin (if website is WordPress), Facebook Marketing Services: Business Manager, Ads, + Pixel, and Google My Business.

Marketing Assessment, part of Tricycle Creative's Roadmap Sessions

Assessment

We’ll review your current Marketing efforts, tools, and resources to determine what’s working, what can be improved, and what should be cut.

Customer Reviews + Testimonials, part of Tricycle Creative's Roadmap Sessions

Customer Reviews

Customer reviews are the lifeblood of any business. A recent report on How Online Reviews Impact Small Business Revenue found that businesses with more reviews across sites generate 54% more revenue. We will work with you to develop and implement a strategy to collect reviews so people know about your awesome business.

Brand Identity, part of Tricycle Creative's Roadmap Sessions

Brand Identity

Chances are, you have a business but you may not have a Brand. We’ll go through your look, your voice, and who you aspire to be to create a comprehensive Brand Identity.

Customer Archetypes, part of Tricycle Creative's Roadmap Sessions

Customer Archetypes

Who are your customers? And, more importantly, why do you matter to them? We’ll go through these questions in detail so you can understand your current customers, prospective customers, and your online audiences.

Show + Tell Video, part of Tricycle Creative Roadmap Sessions

Show + Tell Video

Show + Tell Video is our all-in-one video marketing platform that we’ve created to empower our clients to capture video testimonials from customers and easily create Branded video content. You get one month free + one-on-one training on how to use the platform.

"Bell Ringer" Statements, part of Tricycle Creative Roadmap Sessions

"Bell Ringer" Statements

Think of these like slimmed down elevator pitches – they explain who you are, what you do, and why you matter in a catchy and concise way.

Competitive Landscape, part of Tricycle Creative Roadmap Sessions

Competitive Landscape

We’re not big believers in obsessing about competition. You need to be you, competitors be damned. BUT, understanding what they are doing can help you properly position your content, your Marketing, and your Brand.

Content Mix Training Session, part of Tricycle Creative Roadmap Sessions

Content Mix Training Session

Not sure what to post? When to post? Don’t have enough time or content to post? The Social Media Content Mix Training Session addresses all these issues AND provides you with simple tactics to be a better social media marketer.

Content Brainstorm, part of Tricycle Creative Roadmap Sessions

Content Brainstorm

A dedicated meeting where we work with you develop content ideas for your business. No medium is off-limits: blogs, videos, photos, graphics, animations, and social media. 

Testimonials

Ross helped me bring into focus all of the things I had been thinking but never organized and captured in writing. As a one person non-profit this seemed like an overwhelming task but the Roadmap Sessions made it thoughtful and easier than I expected. I highly recommend working with Tricycle Creative!
Beth Gove Recommends Tricycle Creative
Beth G.
Tricycle Creative laid down the track, fired up our engines, and set us on the path to victory. We could not have asked for a better copilot!
Erin
As a small company, we really benefited from having Ross and team articulate who we were as a business, and come up with a marketing plan. It will definitely help us focus on the core ideas and how to get across to our customers the value we bring, and the passion we have. Time is valuable, and it felt like the value we got both in meetings and the process was worth it. The price for the service was reasonable and we're happy we worked with Tricycle. We'd be happy to recommend them! Also, Ross was super supportive and energetic, which made the experience fun and enjoyable!
Alicia Recommends Tricycle Creative's Marketing Workshops
Alicia
The Roadmap Sessions were extremely effective for getting everyone on the same page and to get all ideas out on the table. These sessions were fun and educational and helped us take a better look at what we were trying to achieve as a company and what we wanted our company brand and voice to be...Because of him, the company's overall digital marketing and outreach strategy improved. I am very glad that as a company we used Tricycle Creative. As an individual I am thankful to have had Ross as a mentor. I highly recommend Tricycle Creative to those who may need help with their marketing, you will see the results you are wanting and you will learn a lot along the way.
Robin S. | Tricycle Creative Client Testimonial
Robin
Our first Roadmap Session helped us capture ideas verbally and categorize market audiences we had only just been ‘throwing about’ in our office. The session kept us focused on targeted audiences and how we could help not only us, but our potential customers, achieve their goals. Ross was great at giving us lead to explore, but also at reining us in when we needed to focus more or table ideas for future discussions.
Hilary Olson
Hilary

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