LINKEDIN LEAD GENERATION

(BORN IN AUSTIN, TEXAS)

GROW YOUR NETWORK,
GROW YOUR BUSINESS

LinkedIn Lead Generation Service from Tricycle Creative

LINKEDIN LEAD GENERATION

(BORN IN AUSTIN, TEXAS)

Grow Your Network,
Grow Your Business

In the business world, it is important that you understand who your potential customers are and where they may be looking for your services or products. If you are a business that counts on connections with other businesses (B2B), LinkedIn is a fantastic resource to be utilized for increasing your reach and finding new customers. It is a proven source of marketing success, and many businesses have been able to use it to generate leads for their company. LinkedIn has also shown to be more useful for B2B connections than other social media platforms like Facebook because LinkedIn was designed for business connections and attracting new customers. 

As a business owner, you may already know all of this about LinkedIn and you may even be an active participant on the platform. However, if you are not generating the kinds of leads you were expecting from LinkedIn, you may need to adjust your LinkedIn marketing strategy so that you can see the optimal returns. It is important that you work on your LinkedIn profile and follow some of the best marketing practices so that your lead generation possibilities on LinkedIn are maxed out and so are your returns.

At Tricycle Creative, we understand how frustrating digital marketing can be, especially when you are trying to run a successful business. We are here to help you improve your digital marketing strategy, utilize all of the resources you have available to you, and maximize your online presence to reach as many customers as possible. This includes utilizing LinkedIn for its B2B lead generation capabilities.

LinkedIn Lead Generation Service from Tricycle Creative

In the business world, it is important that you understand who your potential customers are and where they may be looking for your services or products. If you are a business that counts on connections with other businesses (B2B), LinkedIn is a fantastic resource to be utilized for increasing your reach and finding new customers. It is a proven source of marketing success, and many businesses have been able to use it to generate leads for their company. LinkedIn has also shown to be more useful for B2B connections than other social media platforms like Facebook because LinkedIn was designed for business connections and attracting new customers. 

As a business owner, you may already know all of this about LinkedIn and you may even be an active participant on the platform. However, if you are not generating the kinds of leads you were expecting from LinkedIn, you may need to adjust your LinkedIn marketing strategy so that you can see the optimal returns. It is important that you work on your LinkedIn profile and follow some of the best marketing practices so that your lead generation possibilities on LinkedIn are maxed out and so are your returns.

At Tricycle Creative, we understand how frustrating digital marketing can be, especially when you are trying to run a successful business. We are here to help you improve your digital marketing strategy, utilize all of the resources you have available to you, and maximize your online presence to reach as many customers as possible. This includes utilizing LinkedIn for its B2B lead generation capabilities.

HOW WE USE LINKEDIN TO GENERATE LEADS

LinkedIn Lead Generation service by Tricycle Creative

Because LinkedIn was designed to build connections between businesses, there is a lot of competition out there in every industry. Your goal is to stand out from your competition on the social media platform so that other businesses find you and are convinced that you are the company to partner with for their service or product needs. Here are just some of the ways that we utilize the capabilities of LinkedIn to generate new leads for your business:

Profile Optimization

When it comes to LinkedIn (or anywhere you have an online presence for your business), it is important that you look the part of the professional. If other businesses are going to choose you over your competition, they want to feel confident that they are dealing with a professional. Make sure your profile is complete and transparent. We work with you to create a clear, friendly headshot, a definition of your title in the company, and a background image that defines your company or brand. We'll also flesh out your “About” section and highlight your expertise, work results, and accomplishments. Finally, we use your elevator pitch to explain your professionalism and include some important keywords so that your profile is visible in relevant searches.

Careful Connection Choices

While it is great to have tons of connections because you never know who might recommend your business to a family member or friend, that is not exactly a best practice for LinkedIn. When you are choosing who in a company to connect with, we want to be sure to select the person or people who may need your product/service and have decision-making power. 

Cultivate, Don’t Spam

When you have lots of connections, it may be tempting to simply write a template message and send it to everyone on your list. Essentially, the “throw everything against the wall and see what sticks” method. However, this has become a worst practice because people are tired of businesses simply trying to sell to them. People are interested in genuine connections for business opportunities, building relationships with contacts, sharing content that may be relevant, and having useful and engaging conversations. It may take time, but cultivating these relationships is much more worthwhile (and will result in more lead generation) than simply spamming (and likely annoying) everyone you’ve connected with on LinkedIn.

Active Participation

As a general rule, being a member of a community and even an influencer in that community requires active participation. Simply making a LinkedIn profile is not enough. We'll help you post content, engage with your connections, and show your relevance to other businesses if you expect them to think of you for their next project. For LinkedIn, it is especially important for you to actively participate in the platform if you expect your profile to be visible to as many people as possible. That’s how the LinkedIn algorithm works. The more valuable content you post and the more active you are, the more visible your profile will become.

Promotion and Funneling

When you are making updates on your website, posting new content on your blog, or running new promotions, it is important that you tell your LinkedIn followers and connections about them. We'll work with you to identify lead magnets, webinars, videos, and any other new content you have can be posted on LinkedIn, complete with links to your website! 

These are some of the most important practices and strategies Tricycle Creative utilizes for LinkedIn, and we’re happy to discuss them with you. 

HOW WE USE LINKEDIN TO GENERATE LEADS

Because LinkedIn was designed to build connections between businesses, there is a lot of competition out there in every industry. Your goal is to stand out from your competition on the social media platform so that other businesses find you and are convinced that you are the company to partner with for their service or product needs. Here are just some of the ways that we utilize the capabilities of LinkedIn to generate new leads for your business:

Profile
Optimization

When it comes to LinkedIn (or anywhere you have an online presence for your business), it is important that you look the part of the professional. If other businesses are going to choose you over your competition, they want to feel confident that they are dealing with a professional. Make sure your profile is complete and transparent. We work with you to create a clear, friendly headshot, a definition of your title in the company, and a background image that defines your company or brand. We’ll also flesh out your “About” section and highlight your expertise, work results, and accomplishments. Finally, we use your elevator pitch to explain your professionalism and include some important keywords so that your profile is visible in relevant searches.

Careful Connection Choices

While it is great to have tons of connections because you never know who might recommend your business to a family member or friend, that is not exactly a best practice for LinkedIn. When you are choosing who in a company to connect with, we want to be sure to select the person or people who may need your product/service and have decision-making power. 

Cultivate, Don’t Spam

When you have lots of connections, it may be tempting to simply write a template message and send it to everyone on your list. Essentially, the “throw everything against the wall and see what sticks” method. However, this has become a worst practice because people are tired of businesses simply trying to sell to them. People are interested in genuine connections for business opportunities, building relationships with contacts, sharing content that may be relevant, and having useful and engaging conversations. It may take time, but cultivating these relationships is much more worthwhile (and will result in more lead generation) than simply spamming (and likely annoying) everyone you’ve connected with on LinkedIn.

Promotion and Funneling

When you are making updates on your website, posting new content on your blog, or running new promotions, it is important that you tell your LinkedIn followers and connections about them. We’ll work with you to identify lead magnets, webinars, videos, and any other new content you have can be posted on LinkedIn, complete with links to your website! 

Active
Participation

As a general rule, being a member of a community and even an influencer in that community requires active participation. Simply making a LinkedIn profile is not enough. We’ll help you post content, engage with your connections, and show your relevance to other businesses if you expect them to think of you for their next project. For LinkedIn, it is especially important for you to actively participate in the platform if you expect your profile to be visible to as many people as possible. That’s how the LinkedIn algorithm works. The more valuable content you post and the more active you are, the more visible your profile will become.

These are some of the most important practices and strategies that we utilize for LinkedIn, and Tricycle Creative is happy to discuss them with you. 

THE BENEFITS OF LINKEDIN MARKETING

There are many benefits of LinkedIn marketing, but a few of them stand out the most when it comes to having a successful online presence and generating as many leads as possible for your company. LinkedIn combines the power of social media (almost everyone has at least one social media account) and the utility of professional networking. Nothing can compare to in-person conversations with potential clients, but LinkedIn provides you with the ability to connect with more customers than you ever could at a networking event. And you can do it all from your desk!

LinkedIn marking also allows you to promote new products and services that you are debuting, gain insight on the viability of these products, and gauge how they might perform in the real world. LinkedIn also provides you a way to monitor your brand, track your competition, and stay up-to-date with the latest trends in your field. All of this happens simultaneously, and you have the opportunity to connect with thousands of people on the same platform. The benefits of using LinkedIn to its fullest potential are limitless!

DID YOU KNOW?

LinkedIn
Twitter
Facebook

80% of social media B2B leads come from LinkedIn

CONTACT OUR LINKEDIN MARKETING TEAM TODAY!

If your business is on LinkedIn but you aren’t seeing the type of lead generation numbers you were expecting, contact our LinkedIn marketing team at Tricycle Creative. We have the experience and expertise to help you up your LinkedIn game and connect with the right people to improve your social media marketing. Our goal is to show you how to succeed in digital marketing using all of the tools you have available to you. Contact us today to learn more about using LinkedIn as well as all of our digital marketing services, including our personalized Roadmap Sessions.

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