Small business marketers, the Marketing CLARITY Podcast, formerly TriPod, is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!
In this pod, Ross continues his No Facebook November and breaks down why it might be time for you to consider Search Engine Optimization (SEO) and YouTube for your business.
In This Episode...
Facebook Is A Distribution Platform
The innocent moniker of “social media” might be the biggest PR ruse that Facebook pulls off. It started like that, but when it comes to promoting your business on Facebook is the platform really your friend?
Ross shares the shockingly low average reach for organic posts from Business pages and reframes the “value” that Facebook brings to your marketing efforts.
Search Engine Optimization
Sure, SEO can be complicated but not in this episode.
Ross talks about if being on social media helps SEO, how the relationship between Google and other tech companies impacts SEO, and what YOU can do to get started with SEO.
Takeaways:
The loose connection between social and SEO
Why you need to have and consistently update a Google My Business account
The type of business owner who’s a good fit for the SEO strategy
Copywriting is important!
The four things you can do right now to get started with SEO including our very six-week SEO Bootcamp
YouTube
If you aren’t going to do SEO to get found on Google, why not go after the second largest search engine – YouTube.
Ross talks about why video on YouTube is better than video on social media, the kind of business that can perform well on YouTube, and two things you can do today to get started.
Takeaways:
The valuable relationship between YouTube + Google
Why YouTube is a great fit if you’re in the “how to” space or if you’re a subject-matter expert
What’s a Brand account?
Quick and actionable tips on creating your first videos
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