Google Search Essentials: An Explanation For Content Creators + Small Biz Marketers

Podcast SEO + SEM

Small business marketers, the Marketing CLARITY Podcast is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!

Google Search Essentials are important to small business marketers because it’s a comprehensive guide provided by Google on how to use their search engine to its fullest potential.  Formerly known as Google Webmaster Guidelines, Google Search Essentials has been released to help marketers and content creators understand Google’s approach to search in three key categories: Technical Requirements, Key Best Practices, and Spam Policies.

Today, on the Marketing CLARITY Podcast, I break down the three categories and best practices related to creating the best content for your audience AND for search.

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In This Episode...

  • What is Google Search Essentials?
  • Technical Requirements, Key Best Practices, and Spam Policies
  • Strategic Keyword Placement
  • Creating Valuable Content For Your Audience AND For Search

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