GOOGLE ADS (PPC) SERVICES

(BORN IN AUSTIN, TEXAS)

Your Search Ends Here

Google Ads (PPC) services by Tricycle Creative

GOOGLE ADS (PPC)
SERVICES

(BORN IN AUSTIN, TEXAS)

Your Search Ends Here

When you have invested in Search Engine Optimization (SEO) for your business, it may take a bit of time for the benefits of SEO to become tangible and visible. After having completed the optimization process, you will still need to wait for search engines like Google to “crawl” your website and realize that your business deserves to rank above your competition in the search engine results pages (SERPs). This process may take up to 6 months, and the delay in the fruit of your labor may cause anxiety or stress while you wait.

To remedy this and to get some immediate returns in the short term, another effective digital marketing strategy is Google Ads (also known as Pay-Per-Click, or “PPC”, advertising). The wait for organic traffic is certainly worth it, but with PPC you can get immediate returns. To boost your online visibility, increase brand recognition, and generate more leads while the SEO process finishes, PPC is a great investment.

When you have invested in Search Engine Optimization (SEO) for your business, it may take a bit of time for the benefits of SEO to become tangible and visible. After having completed the optimization process, you will still need to wait for search engines like Google to “crawl” your website and realize that your business deserves to rank above your competition in the search engine results pages (SERPs). This process may take up to 6 months, and the delay in the fruit of your labor may cause anxiety or stress while you wait.

To remedy this and to get some immediate returns in the short term, another effective digital marketing strategy is Google Ads (also known as Pay-Per-Click, or “PPC”, advertising). The wait for organic traffic is certainly worth it, but with PPC you can get immediate returns. To boost your online visibility, increase brand recognition, and generate more leads while the SEO process finishes, PPC is a great investment.

WHAT IS PAY-PER-CLICK (PPC)?

Pay Per Click by Tricycle Creative

PPC is marketing which uses paid promotions in order to generate leads – those people who are looking to invest in your products or services at the moment. Every time one of your PPC ads is clicked, you will pay a fee, and a potential client is sent to your website directly. It is important that your PPC ad campaign is crafted for conversions since you are paying a fee each time that your ad is clicked. A paid click which simply results in a potential customer returning to the website they were just browsing would be a waste of their time and your money, so PPC ads need to be as targeted and influential as possible.

While PPC advertising may seem simple, there is far more research and strategy involved than you may have expected. To get your ads in front of the right audiences, you have to know exactly where your audiences are, what they are looking for, and how best to target them to ensure they click the ad. The internet is a big place, and a generalized PPC ad campaign with a broad audience will either result in you running out of money for the ad due to a plethora of false leads or your ad being ignored because your audience has seen hundreds of others just like it. You must know who your audience is and where they spend their time online so that your PPC campaign will be successful in getting you the leads and conversions you need.

The most critical part of your PPC ad is that it targets prospects who are interested in your products or services. It is essential that your ads include keywords that have been successful throughout your SEO campaigns, copy that is pertinent and straightforward, and links that send potential clients to the right landing page to have the best possible chance that they will contact you.

It is also important to remember that PPC ad campaigns are temporary. The influx of lead generation may slow once the campaign concludes, but your SEO campaign should be on track so that should no longer matter. Organic leads will replace the ad-generated leads, so once the SEO of your website has begun to show tangible results, you will not have to invest as much time or money into PPC as before.

WHAT IS PAY-PER-CLICK (PPC)?

Pay Per Click by Tricycle Creative

PPC is marketing which uses paid promotions in order to generate leads – those people who are looking to invest in your products or services at the moment. Every time one of your PPC ads is clicked, you will pay a fee, and a potential client is sent to your website directly. It is important that your PPC ad campaign is crafted for conversions since you are paying a fee each time that your ad is clicked. A paid click which simply results in a potential customer returning to the website they were just browsing would be a waste of their time and your money, so PPC ads need to be as targeted and influential as possible.

While PPC advertising may seem simple, there is far more research and strategy involved than you may have expected. To get your ads in front of the right audiences, you have to know exactly where your audiences are, what they are looking for, and how best to target them to ensure they click the ad. The internet is a big place, and a generalized PPC ad campaign with a broad audience will either result in you running out of money for the ad due to a plethora of false leads or your ad being ignored because your audience has seen hundreds of others just like it. You must know who your audience is and where they spend their time online so that your PPC campaign will be successful in getting you the leads and conversions you need.

The most critical part of your PPC ad is that it targets prospects who are interested in your products or services. It is essential that your ads include keywords that have been successful throughout your SEO campaigns, copy that is pertinent and straightforward, and links that send potential clients to the right landing page to have the best possible chance that they will contact you.

It is also important to remember that PPC ad campaigns are temporary. The influx of lead generation may slow once the campaign concludes, but your SEO campaign should be on track so that should no longer matter. Organic leads will replace the ad-generated leads, so once the SEO of your website has begun to show tangible results, you will not have to invest as much time or money into PPC as before.

DID YOU KNOW?

People who click on ads are 50% more likely to make a purchase

THE BENEFITS OF RUNNING GOOGLE ADS

Google is the primary search engine that the majority of people use when they are searching for businesses which offer the products and services they need. As such, it is important that your company take advantage of all the possible ways to advertise to those users. Google Ads provides you the online advertising you want and puts the ads in front of the right people at the right time and in the right place.

With Google Ads, you are able to target your audience with a variety of choices available to you, including:

Keywords

Ad Placement

Age, Location, + Language

Days, Times, + Frequency

Devices

Google also provides you methods of controlling the ways you spend your money over time and how much you spend on a monthly, daily, and per ad basis. You’ll likewise never have to wonder how your ads are performing because Google gives you analytical tools to measure your success. You can see which ads get clicks, which don’t, and how you should alter your campaign strategy.

The goal of a SEO campaign is to rank as high as possible on the SERPs, especially on Google, so it makes sense that you also put your PPC ads in front of your audience on the same search engine.

Google Ads services by Tricycle Creative

CONTACT OUR PPC TEAM IN AUSTIN, TEXAS

If your business is in need of a thorough digital marketing strategy which also includes a well-researched Pay-Per-Click ad campaign, the specialists at Tricycle Creative are here for consulting, coaching, and content production services. We work with companies of all shapes and sizes, and our goal is to help you reach your customers, tell your story, and grow your business. Our methods are simple and effective.

Contact Tricycle Creative in Austin, Texas, so that we can build your marketing strategy, campaigns, and content together. We will use our marketing expertise to design customized plans according to your budget, goals, and resources. Call us for more information on PPC as well as how our SEO strategies can most benefit the growth of your business. You are passionate about your business, and we are passionate about helping your business reach its full potential. Our plans are custom designed for your business, and we want to discuss your marketing strategy with you. 

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