🚫 No Facebook November
A Letter To Facebook
Regrettably, I’m writing to you to say that I think we need to take a break from our relationship this November. This probably doesn’t come as a surprise to you but it seems like you’ve been distracted recently so I wanted to put pen to paper to share my feelings with you.
We’ve been together for so long it seems like we’re completely intertwined with each other. I think it could be argued that I’ve stayed with you over the years because of all the brief, but consistent, flashes of fun and affirmation in what I’m doing. And over the years, you’ve occasionally surprised with me small gifts that, I believe, are calculated so I don’t leave.
But ever since 2018 it hasn’t been the same.
Our relationship didn’t seem to be a priority to you. But you continued to come around and pull me into you. Looking back, the most frustrating part of that is a tie between the time AND money I wasted. It became less about how we can support and encourage each other and more about how “beneficial” it is for me to be with you.
You don’t seem to value “us”
It used to be that you’d proudly share photos, videos, and updates about me but that’s not the case anymore. In fact, people who are close to me barely ever see anything. I’m not with you just to be seen but it goes deeper than that. It feels more and more like we have a relationship built solely upon our glory days of the past. The good times that we’ll probably never have again but neither of us are strong enough to say goodbye.
I know you’re seeing other people.
In fact, some of the others are business owners I introduced you to. And, you know what, I’m totally ok with that. I believe you may have more to offer them and that’s ok. That’s life. It doesn’t mean we have to be enemies, or that we can’t remain “friends.”
You're going through changes
I’d be lying if I said that I expected you to change your name, completely out of the blue, to “Meta”.
And it’s certainly not my business to tell you what to do but I’ve always known you as Facebook.
Despite your new “META” vanity license plate, you’ll always be Facebook to me.
I’ll respect your wishes to call you “Meta” but, deep down, I’m not sure you’ve experienced any sort of transformational change to warrant the new name.
You're interested in someone younger
I’ve seen the documents and reports – you’re chasing younger people.
I was there at the beginning.
I helped you build your empire.
But you are obsessed with attracting the attention of someone younger.
Digital Marketing + Business Growth Content
(Not On Facebook)
Even though I’m stepping away from Facebook this month, that doesn’t mean you still can’t get the digital marketing + business growth content for your small business.
Here’s all the ways we can connect (that don’t involve Facebook):
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TriPod, the Tricycle Creative podcast, is produced to help creative business owners safely navigate digital marketing, business growth, and entrepreneurship. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
Tons of digital marketing + social media how-to’s PLUS walkthroughs of some of my favorite digital marketing tools and systems.
Random marketing thoughts, digital marketing updates, and, most likely, puppy pics.
For many, I feel like Trello is a productivity placebo: you feel like you’re doing something b/c you’re using a “tool” but it’s not properly integrated into the business and there’s no alignment or understanding among all employees.— Ross Hero (@RossHero) October 25, 2021
Curious About What Happened?
In 2020, I recorded a handful of audio journal entries during my No Facebook November to share the experience, the pains, the joys, and the learnings from this experiment.