Small business marketers, the Marketing CLARITY Podcast, formerly TriPod, is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!
In this episode, Ross is doing his No Facebook November and is joined by guest Hillary Applegate (formerly Houghton) of SocialHQ to discuss non-Facebook social media platforms that you can use to build your brand and grow your business.
In This Episode...
Before we begin our conversation about these different social platforms, you need to heed this gold nugget quote:
At the end of the day, the best platform is the one that you are going to be consistent on and the one you’re excited about.
So many creative business owners neglect LinkedIn – the one platform where it’s totally cool and accepted to talk about your business!
Ross + Hillary discuss why small business owners and young, up-and-coming marketers should be using LinkedIn.
What You Can Do:
Why you need to update and optimize your profile
The benefits of joining AND adding value to LinkedIn Groups
If you think Pinterest is just for crockpot recipes – you’re wrong.
Pinterest can be a valuable platform for driving website traffic and building your email list.
Ross + Hillary discuss why Pinterest’s unique, social media/Google hybrid (combined with user’s desire to learn) makes it a powerful platform for coaches and thought-leaders.
Takeaways:
The difference and benefits of creating a Brand account on Pinterest
TikTok
TikTok is a great place for businesses but you MUST understand the platform and user expectations so you don’t show up and get a wedgie.
Ross + Hillary discuss how TikTok works and how you can tap into the benefits to grow your business.
Takeaways:
How to get started with TikTok
Well, Hillary doesn’t mince words: she hates Twitter. But that doesn’t mean it can’t work for you.
Ross + Hillary discuss the complexities and challenges around using Twitter for your business.
Takeaways:
Create your own (or follow someone else’s) Lists
Actually start, or participate in, conversations
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