Small business marketers, the Marketing CLARITY Podcast is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!
In this episode of the Marketing CLARITY Podcast, I’m joined by Kyle Stout of Elevate & Scale to discuss email marketing. We had on key topics such as the importance of creating engaging emails for your business and the common mistakes entrepreneurs make in email marketing. We also cover tips for crafting compelling emails, maintaining deliverability and reputation, email marketing in the service industry, and essential tools for effective email marketing.
To create engaging email content, it’s crucial to understand your target audience. Research their pain points, aspirations, challenges, and goals. Use this information to improve the content of your emails so that they add value to the recipients.
When crafting emails, make sure to infuse them with your brand’s unique voice. Confidence in your product or service will shine through the copy and create a more engaging experience for the reader.
Use segmentation to make your emails feel more personal and tailored to the individual recipient. This can also involve occasional surveys or polls to get a better understanding of your subscribers.
Share content that is relevant and valuable to your audience. Offer tips, insights, or information that can help your customers and provide a natural segue into promoting your products or services.
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With email algorithms becoming more sophisticated, maintaining good deliverability and reputation is crucial. Consistently sending emails that provide value and engaging content means that recipients will open them and click on links, which can help preserve your domain reputation and ensure your emails land in the right inbox.
Email marketing is especially effective in the service industry, where sales cycles can be longer. Regular emails help maintain relationships and increase the chance of winning customers if they’re in the market for the service at a later date
When selecting an email marketing system, consider the following recommended options:
Before selecting a platform, make sure it caters to your specific business requirements and the technology you’re currently using. This helps ensure a seamless integration with minimal complications. Ultimately, the best email system is the one you will use and grow with.
Creating engaging email copy is essential for successful email marketing. Here are a couple of recommended books to help improve your copywriting skills: