Small business marketers, the Marketing CLARITY Podcast is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!
In this episode of the Marketing CLARITY Podcast, I’m joined by Kyle Stout of Elevate & Scale to discuss email marketing. We had on key topics such as the importance of creating engaging emails for your business and the common mistakes entrepreneurs make in email marketing. We also cover tips for crafting compelling emails, maintaining deliverability and reputation, email marketing in the service industry, and essential tools for effective email marketing.
In This Episode...
Top Email Marketing Mistakes Entrepreneurs Make
- Relying too much on discounts – Only offering frequent discounts to your email audience can train your customers to only buy when a sale is available. While discounts can be useful, don’t make them the sole focus of your email marketing strategy.
- Not determining the right email frequency – It’s essential to strike a balance between too many and too few emails. Aim to send at least one email per week to maintain customer engagement and familiarity.
- Not segmenting the email list – As your list grows, segmenting it based on engagement, past purchases, and other factors can help you send more targeted and relevant emails.
How to Create Engaging Emails
Understand Your Customer Avatar
To create engaging email content, it’s crucial to understand your target audience. Research their pain points, aspirations, challenges, and goals. Use this information to improve the content of your emails so that they add value to the recipients.
Develop Your Brand Voice
When crafting emails, make sure to infuse them with your brand’s unique voice. Confidence in your product or service will shine through the copy and create a more engaging experience for the reader.
Personalize Your Emails
Use segmentation to make your emails feel more personal and tailored to the individual recipient. This can also involve occasional surveys or polls to get a better understanding of your subscribers.
Create Valuable Content
Share content that is relevant and valuable to your audience. Offer tips, insights, or information that can help your customers and provide a natural segue into promoting your products or services.
Want To Be A Better Marketer?
Join my FREE community where I share tips, strategies, and how-to’s related to digital marketing, content creation, and social media.
Inside my free online community, I help solopreneurs and small business marketers who are struggling with their digital marketing.
+ Improve your marketing skills
+ Increase your digital marketing knowledge
+ Expand your support network
Maintaining Email Deliverability and Reputation
With email algorithms becoming more sophisticated, maintaining good deliverability and reputation is crucial. Consistently sending emails that provide value and engaging content means that recipients will open them and click on links, which can help preserve your domain reputation and ensure your emails land in the right inbox.
Email Marketing in the Service Industry
Email marketing is especially effective in the service industry, where sales cycles can be longer. Regular emails help maintain relationships and increase the chance of winning customers if they’re in the market for the service at a later date
Preferred Email Marketing Systems
When selecting an email marketing system, consider the following recommended options:
Klaviyo
- Perfect for e-commerce businesses
- Integrates well with Shopify
- Offers excellent automation and segmentation features
ActiveCampaign
- Works well for any type of business, including the service and content marketing industries
- Provides exceptional automation and segmentation features
Mailchimp
- A good starting point for small businesses
- User-friendly interface
Before selecting a platform, make sure it caters to your specific business requirements and the technology you’re currently using. This helps ensure a seamless integration with minimal complications. Ultimately, the best email system is the one you will use and grow with.
Improve Your Copywriting with These Resources
Creating engaging email copy is essential for successful email marketing. Here are a couple of recommended books to help improve your copywriting skills:
- An easy read, perfect for those not looking to master the intricacies of copywriting.
- Provides a framework for the “hero’s journey” model that aims to understand and focus on customer pain points.
- Pairs well with customer avatar research.
- Another easy read that’s full of templates that can be used for a variety of purposes – email, landing pages, social media, etc.
- An accessible guide for business owners wanting to improve their copy without becoming a full-time copywriter.
Comments
Hey there! We absolutely love reading people’s blogs and the thoughtful content that creators like you produce . Your unique perspective enriches the vibrant online community that we all cherish . Keep creating and inspiring your audience, because your ideas can make a positive impact on the world. We can’t wait to see what you’ll share next!
Thanks- Jason
We enjoy reading your blog! Your unconventional perspective and real voice are game-changers in the world. Keep creating, because your words have a lasting impact. Thank you for being you!
Thanks – TheDogGod
Great Read Can i leave my thoughts ?! –
Thanks for reading , Love The Blog !!
Thanks – TheDogGod – http://www.pomeranianpuppies.uk
nice article. ill leave my thoughts…
Thanks for reading , Love The Blog !!
Please check out my new blog for all things Dog – http://www.pomeranianpuppies.uk
Love This !! my thoughts on this ….
Thanks – PomKing
http://www.pomeranianpuppies.uk