CONTENT MARKETING

(BORN IN AUSTIN, TEXAS)

You Dream It,
We Make It

Content Marketing | Tricycle Creative

CONTENT MARKETING

(BORN IN AUSTIN, TEXAS)

You Dream It, We Make It

At Tricycle Creative, located in Austin,TX, we are content marketers with 10+ years of experience and can analyze your business situation, develop a marketing strategy for your company, and help you to implement that strategy for the best possible results. When you partner with us, our team will work with you to create the content that best tells your story and engages with your customers. Help clients get to know who you are and what makes you special through well-crafted video, photos, graphics, blogs, etc based on your business and the services or products that you offer. 

There is a saying in the worlds of Search Engine Optimization (SEO) and digital marketing that “content is king,” and it remains a consistent concept because content truly does make a difference when it comes to getting the results you want from your marketing strategy. Content, however, is not limited to just words on a page. Content can take many different forms depending on what works best for the platform on which you are using it. 

You have services or products that solve problems, bring joy, or improves upon your customer’s lives in some way. It is critical that you are able to reach out to those customers and show them what separates you from your competition and why you are the trusted name in your industry. Various types of content can be the way to connect with your potential customers and illustrate your value, experience, and expertise.

Content Marketing services by Tricycle Creative

At Tricycle Creative, located in Austin,TX, we are content marketers with 10+ years of experience and can analyze your business situation, develop a marketing strategy for your company, and help you to implement that strategy for the best possible results. When you partner with us, our team will work with you to create the content that best tells your story and engages with your customers. Help clients get to know who you are and what makes you special through well-crafted video, photos, graphics, blogs, etc based on your business and the services or products that you offer. 

There is a saying in the worlds of Search Engine Optimization (SEO) and digital marketing that “content is king,” and it remains a consistent concept because content truly does make a difference when it comes to getting the results you want from your marketing strategy. Content, however, is not limited to just words on a page. Content can take many different forms depending on what works best for the platform on which you are using it. 

You have services or products that solve problems, bring joy, or improves upon your customer’s lives in some way. It is critical that you are able to reach out to those customers and show them what separates you from your competition and why you are the trusted name in your industry. Various types of content can be the way to connect with your potential customers and illustrate your value, experience, and expertise.

WHAT IS CONTENT MARKETING?

Digital Content Creation | Tricycle Creative

Tricycle Creative’s content marketing team know that the term “content”, as it relates to business marketing, can take on a variety of forms and can be used in many different ways. We are here to help you develop the format that will best suit your business’ needs and work with you to create that content as well. 

Most commonly, we work with you to create the following types of content for your business:

Written Content

When it comes to content, the first thing that occurs to most people is the type which deals with words on the page (or screen). In the digital age, these words can comprise several different forms. The content marketers at Tricycle Creative can assist you with developing ideas for pieces such as blogs, copywriting (for pages on your website), social posts (Facebook, Instagram, Twitter, etc.), and white papers. Each of these content types provides you with an opportunity to talk to your clients, tell them your story, and continue to impress them with your experience and expertise in your industry.

Photo + Video

In today’s digital age, people of all ages love to watch videos and look at photos of things that they are most interested in. This includes content from their favorite brands and companies that they may want to do business in the near future. You can use this interest as an opportunity to showcase your talents or the quality of your products. At Tricycle Creative, we can help you create video and photo content, such as short-form social videos, product and event photography, headshots, lifestyle and branding photography, branding and storytelling videos, animated videos, livestream videos, and testimonial videos. If there are other types of video or photo content that you would be interested in developing and implementing as part of your marketing strategy, our team is happy to help.

Branding + Design

Just as photo and video content can be a great addition to your website, social media, and email marketing, great looking design and your branding materials can also be considered content. Things like custom logos, product packaging, and business card and brochure design are content elements that add to a customer’s fuller understanding of your company as well as your overall brand recognition, especially on the local level. Whenever your company name and logo are present, the content should be a reflection of who you are and what you do that remains consistent with the rest of the content on your website and marketing materials.

Online Advertising

Advertising is, of course, part of the overall content that your company will create in order to impress and attract potential clients. Social media advertising, audience development, and Google Ads are just a few of the online advertising options which contain content concerning your company. Just like with logos and other branding materials, advertising content should be consistent with your brand, message, and story that make your company unique and special in your industry.

Written
Content

When it comes to content, the first thing that occurs to most people is the type that deals with words on the page (or screen). In the digital age, these words can comprise several different forms. The content marketers at Tricycle Creative can assist you with developing ideas for pieces such as blogs, copywriting (for pages on your website), social posts (Facebook, Instagram, Twitter, etc.), and white papers. Each of these content types provides you with an opportunity to talk to your clients, tell them your story, and continue to impress them with your experience and expertise in your industry.

Photo +
Video

In today’s digital age, people of all ages love to watch videos and look at photos of things that they are most interested in. This includes content from their favorite brands and companies that they may want to do business with in the near future. You can use this interest as an opportunity to showcase your talents or the quality of your products. At Tricycle Creative, we can help you create video and photo content, including:

-Short-form social videos
-Product and event photography
-Headshots
-Lifestyle and branding photography
-Branding and storytelling videos
-Animated videos
-Livestream videos
-Testimonial videos

If there are other types of video or photo content that you would be interested in developing and implementing as part of your marketing strategy, our team is happy to help.

Branding + Design

Just as photo and video content can be a great addition to your website, social media, and email marketing, great-looking design and your branding materials can also be considered content. Things like custom logos, product packaging, and business card and brochure design are content elements that add to a customer’s fuller understanding of your company as well as your overall brand recognition, especially on the local level.

Whenever your company name and logo are present, the content should be a reflection of who you are and what you do that remains consistent with the rest of the content on your website and marketing materials.

Online
Advertising

Advertising is, of course, part of the overall content that your company will create in order to impress and attract potential clients. Social media advertising, audience development, and Google Ads are just a few of the online advertising options which contain content concerning your company. Just like with logos and other branding materials, advertising content should be consistent with your brand, message, and story that make your company unique and special in your industry.

Tricycle Creative was fantastic to work with! Ross was a great photographer and after the event he outlined the strategy we should use to distribute the photos on our social media accounts. He single-handedly accomplished what we'd normally need a team to do and added so much value to marketing our event.

Rose S., Sales Assisstant

Creative Delivery in the Clutch. When exploring a way to enhance the visual identity of our client’s activation at their Food & Wine events, we made a call to the bullpen with Tricyle Creative. They not only were able to supply beautiful content, but were able to tie together a story that helped us show the work we do for Stella Artois in an innovative way. Would highly recommend Ross and his team for future creative consulting and strategy when building your brand or event in the future.

Andrew S., Founder and Partnerships Director

I have worked with Ross for a few years now and he has never disappointed. His work is stellar, from creation to completion. His photography and video work are stunning and helped to increase our engagement significantly. I would welcome any chance to work with him again!

Amy G., Director, Campus Relations

CMIT Solutions of Round Rock has been working with Ross over the past few months to get our social media house in order. Ross took the time to sit down with me and understand our business, the type of clients we are looking for, how we current win business, and the services and products we offer. His team then dug into all aspects of our marketing channels and started to work. Today we have increased our reach and engagement using our social media channels and are driving traffic to our website. We are very happy with the service and have recommended it to other owners.

Jeff F., President

We Create Content (To Make You A Better Marketer) Learn More

THE BENEFITS OF CONTENT MARKETING

The type and makeup of the content that you develop, implement, and share with your current and potential clients should be a reflection of your business. It allows you to tell your story, demonstrate your expertise in the industry, and convince clients that you stand out from the competition because you are the best. Content marketing provides you with the ability to speak directly to your customers before they ever meet you or set foot in your store. 

Whether it is words on a screen or a video testimonial or anything in between, content continues to be king when it comes to increased traffic to your website and an observable positive return on investment. The more content you have on your website and distributed through emails and social media, the more exposure you have to potential clients through higher search engine rankings and social traffic. As your website visitor traffic increases, there is, of course, more potential for conversions to customers, and more people will be able to recognize your brand.

DID YOU KNOW?

84%

of people expect brands to produce content that entertains, provides solutions, and produces experiences and events.

DID YOU KNOW?

84%

of people expect brands to produce content that entertains, provides solutions, and produces experiences and events.

Content Marketing | Tricycle Creative | Austin, Texas

CONTACT OUR CONTENT MARKETING TEAM TODAY!

If your business needs to improve the content you have on your website or would like to start marketing campaigns with better, more engaging content, contact Tricycle Creative in Austin, Texas. We have the experience, skills, and knowledge to develop a great marketing strategy with you and help you implement it for the best possible results. 

Contact us today to learn more about content marketing.

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