Game Design + Development Lab
The Game Design and Development Lab is a certificate program at the HOFT Institute for aspiring game developers and game artists who have the skills but need real world experience and portfolio to land a job in the game design industry.
They Needed...
help with all aspects of Marketing related to this new program and were looking for assistance in training their existing employees on how to manage and lead Sales & Marketing efforts.
We Delivered
Tricycle Creative hosted weekly consulting meetings with the Game Design + Development Marketing Manager and senior-level employees. In a little over three months, we delivered:
- Ongoing guidance related to social media strategy
- Help in developing Event Marketing campaigns
- Streamlining of website navigation
- Branded video content and production elements
- Optimization of Facebook Ad campaigns
- Assistance with Email Marketing Strategy and Content
- Copy editing for Marketing Collateral and Website
- Optimization of low-level SEO factors (for ESL service)
- Training on social media analytics and creation of report template
Oh yeah, I should also mention we…
-TRIPLED AVERAGE POST ENGAGEMENT
-INCREASED AVERAGE MONTHLY ORGANIC REACH ON FACEBOOK BY OVER 10X
-DOUBLED FACEBOOK AUDIENCE