Small business marketers, the Marketing CLARITY Podcast is for you if you’re looking to create better content and be a more informed digital marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business. So sit back, relax, and let’s get pedaling!
Today, on the Marketing CLARITY Podcast, I’m joined by Craig Dacy (money coach) to discuss a time-saving “hack” you can use to convert videos to blog posts, Wave Video’s social content tool, the TikTok hypocrisy, and why Ross doesn’t like to text for work.
In This Episode...
- Video >> Blog "Hack" (2:20)
- Wave Video's Social Content Tool (11:38)
- TikTok Hypocrisy (20:08)
- I Hate Texting For Work (33:54)
- The podcast discusses how to create extra content from existing content using tools like otter.ai to pull captions out of videos and turn them into blog posts.
- Ross explains “content re-gifting” – a way to get the most out of one piece of content, creating multiple pieces of content from one.
- Ross + Craig discuss the benefits of using wave.video as a fully-featured suite of products for recording, editing, live streaming, and graphics.
- Ross discusses Wave’s a social calendar tool for small business marketers that can help you to create short-form seasonal, interactive, engaging content.
- The US government is concerned about the Chinese-owned app TikTok accessing user data and potentially influencing opinion, but Ross questions the US government’s own data practices and the feasibility of a TikTok ban.
- The US government proposed Project Texas, which would move all data generated by American TikTok users to a domestic server run by Oracle, but it was rejected by TikTok’s parent company, ByteDance.
- The source code of TikTok, which offers insights into why certain videos are shown in users’ feeds, would be reviewed by Oracle and a third-party inspector under the proposed plan.
- We discuss the potential successors to TikTok in the short-form video space, with Reels and YouTube Shorts being mentioned.
- Ross rants about his preferences for communication methods in business, with email and Slack being favored over text messaging.
- The importance of setting boundaries and expectations in business communication is emphasized.
Links
💬 Easily transcribe your meetings and interviews with Otter.ai
Get one month free of Otter Pro Lite – all the Pro features + 300 minutes of transcription
🌊 Wave Video: Your All-In-One Video Solution
Try for free + get 10% off any paid plan
💵 Craig Dacy Money Coach For Service-Based Business
Are you stressed about payroll? Unclear on your numbers? Want to pay yourself more?
Book a call or go to craigdacy.com to learn more.
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