About Tricycle Creative
My name is Ross Herosian and I started Tricycle Creative because I saw so many creative business owners and entrepreneurs struggling with their digital marketing. Over time, I saw a trend in their struggles:
They don’t have the expertise: many of the business owners I talked to didn’t have marketing experience. So how can they be expected to guide their marketing efforts or know what to do? Sadly, I’ve seen and heard countless stories of trusting business owners paying some “expert” because they were sold an overnight solution that ended up just draining their bank account and not actually helping their business.
They don’t have the time: honestly, let’s forget about hours for a second and just talk about energy. Business owners only have so much high-quality energy to give to their business every day and chances are they’re having to spread it out across many parts of the business. When they finally remember to “do the marketing” their energy reserves (and creativity) are usually at a low.
They don’t have the money: this is not to say that they aren’t willing to invest in help, it’s just that they weren’t able to hire some big agency. What creative small business owners needed were right-sized solutions, not big-ticket invoices.
That’s why I created Tricycle Creative. My mission?
To safely navigate creative business owners through
the world of digital marketing
Who do we work with?
The short answer is creative business owners who provide a service. This could be people who are creative and own a business (even if it’s not “creative”) OR it could be people who own a creative business such as graphic design or music school.
But there’s a little more to it than that. I’ve worked in the corporate world and when I decided to start my own business, I did it so that I had the ability to select who I work with. Generally speaking, here are qualities I look for in a client:
- People struggling with marketing “analysis paralysis”
- People actually interested in learning and being a better marketer
- People not looking for an “overnight” fix
- People who are able and willing to attend and participate in meetings
- People who are friendly
Why call it "Tricycle Creative"?
A tricycle is safe, trustworthy, and no training is required. You hop on, start pedalling, and you’re off! As children, a tricycle built up our courage to explore the outside world like never before.
Eventually, you outgrow your tricycle and bravely take on riding a bike. It’s a scary undertaking. After many falls, many scrapes (ouch!), and a lot of perseverance, you figure it out. If you’ve been unsure of how (or where) to start or perhaps you’ve had your fair share of scrapes, we want to help you experience success.
There may come a time when you outgrow us and that will be a day when we both celebrate.
About Our Founder + CEO (in case you were curious)
Over the course of his career, Ross Herosian has been a radio DJ, a collegiate recruiter, a video producer, a content creator, a social media manager, an event marketer, and even ran an arts non-profit. In his 10+ years at SiriusXM he was on-air, he built an internship program that was rated the #1 internship program in America multiple times by Vault.com, he developed the overall video marketing strategy for the company and grew their YouTube channel subscribers by 10x and their views by 210%. While Director of Campus Relations at The Art Institute of Austin he created and executed not one, but two, SXSW parties (one unofficial and one official in conjunction with SXSW Gaming). For two years he ran all the strategic and day-to-day operations of a local arts non-profit, Round Rock Arts and organized the largest arts-based festival, Chalk Walk, in partnership with the City of Round Rock.
In 2018, Ross added Founder + CEO to his resume with Tricycle Creative. With Tricycle Creative, Ross is on a mission to make better Marketers. So if that sounds like you, contact Tricycle Creative today and let’s get pedaling!