Like it or not, YouTube's changing the Dislike button
YouTube’s recent update to the Dislike button has caused some controversy.
In an effort to protect the mental health of creators, YouTube announced that the Dislike will remain on the platform but that the Dislike count will not be shown publicly.
Before making this change, YouTube ran an experiment on the platform with the dislike button to see whether or not changes could help better protect creators from harassment, and reduce “dislike attacks”.
What Are "Dislike Attacks"?
when people work to drive up the number of dislikes on a creator’s videos.
During this experiment, YouTube allowed viewers to see and use the Dislike button but hid the Dislike count. When they did this, they found viewers were less likely to engage in a “dislike account.”
If you are a YouTube creator, you can still find your exact dislike counts inside of channel analytics if you want to see how your content is performing.
There is pushback against this move and it comes more from video consumers than creators.
The argument they make is that a public Dislike button gives an indication to viewers about quality and relevancy – so if you land on a video with a lot of dislikes, in theory, you know that perhaps it’s not the best video on that particular topic.
Dislike This Change?
So, what do you think YouTube should do with the Dislike button?
Should they have the counts public?
Should they remove it completely?
Should they keep it but hide counts?
Or, maybe you have a totally different idea.
I’d love to hear your thoughts in the comments!
Want to be a better marketer?
Join our FREE community where I share tips, strategies, and how-to’s related to digital marketing, content creation, and social media.
Inside this free online community, I help solopreneurs and small business marketers who are struggling with their digital marketing.
+ Improve your marketing skills
+ Increase your digital marketing knowledge
+ Expand your support network