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When Was the Last Time You Looked At Your Digital Marketing Strategy?

When Was the Last Time You Looked At Your Digital Marketing Strategy?

When Was the Last Time You Looked At Your Digital Marketing Strategy?

If you’ve already begun to market your business, now is not the time to slow down your efforts. With so many businesses taking advantage of digital marketing, those putting in the work and coordinating with experienced professionals are the ones seeing significant results. If you haven’t already invested in marketing for your business, you may be wondering how you can start strong in 2022.

Here are three main components to consider investing in this year:

1) Search Engine Optimization (SEO) is a major part of online marketing and crucial for businesses to invest in now if they haven’t already. With the amount of competition out there, you’ll want to make sure all your bases are covered as far as organic visibility across keywords and phrases goes.

2) Social Media is another area for businesses to heavily invest in not only now but through 2022 and beyond. You’ll want to ensure you have a strong online presence on the social media platforms that are a good fit for your Brand and product/service.

3) Content marketing is another key component for business owners looking to take their online marketing strategy to the next level over the next several years and beyond. This doesn’t only refer to blog posts, but also videos and infographics, all of which can be used in conjunction with your other marketing efforts.

Search Engine Optimization

You’re never too early or late in the game to get started with an SEO strategy.

Search engine optimization (SEO) is a method of marketing that utilizes keywords, content, and backlinks to increase the relevant and organic traffic that comes to your website. By creating strategic content incorporating keywords, you can get your business’ website to rank higher in a search engine’s results. Doing this effectively requires you have knowledge of how SEO works and understand the latest updates that could impact your website. Reaching out to professionals saves you time and energy, and experts can provide you with valuable information that you can use for years to come.

Social Media Marketing

It’s important to spend time making a name for yourself not only through word of mouth but on social media platforms. Using social media is a great way to keep customers engaged with your services and products. It’s also a great method for receiving feedback, as well as participating in the conversations surrounding the field that you are a part of. When you’re working to create a marketing plan, ensure that you set aside some time and money to keep up with your socials.

Content Marketing

It doesn’t matter if you work for yourself, a small business, or a larger corporation — learning about content marketing and consistently putting out quality and engaging content will serve to benefit you. Content can be a variety of things, but one of the more beneficial types of content marketing is creating and updating a blog for your website. A blog can serve to bring in customers that never would have found your business otherwise. Blog posts are a great way to incorporate SEO services and offer advice that will leave readers wanting more.

Here's How Tricycle Creative Can Help

According to Fundera.com, 1 in 5 small businesses don’t take advantage of digital marketing services. Don’t let your company be the one in five – here are a few ways that Tricycle Creative can help you with your digital marketing.

SEO Bootcamp | Search Engine Optimization Training For Beginners

SEO Bootcamp

The Tricycle Creative SEO Bootcamp teaches you the basics of SEO strategy and improves your site rankings in just 30 days. It’s a program designed for SEO newbies the optimize their website and grow their know-how.

Marketing CLARITY Coaching Program by Tricycle Creative

Marketing CLARITY Coaching Program

No marketing plan? No idea what to do on social media? Not sure what content to create for your business?

If any of those apply to you, then you’ll want to sign up for my Marketing CLARITY Coaching program. I’ll work with you to create your customized, actionable marketing plan that will positively impact all aspects of your digital marketing.

Marketing CLARITY Community

Free Marketing CLARITY Community

My Marketing CLARITY Community helps solopreneurs and small business marketers who are struggling with their marketing by providing an online space where you can:

  1. Improve your marketing skills
  2. Increase your digital marketing knowledge
  3. Expand your support network

And, it’s completely free.

Inside, you’ll get:

  1. Top-performing strategies and how-to’s when it comes to marketing, content creation, sales, and social media.
  2. Simple, easy-to-understand webinars to make you a better marketer (such as, “how do search engines work?”, “why traditional marketing plans don’t work”, and more!)
  3. Access to Marketing + Business Growth Bootcamps and easy-to-follow Guides
  4. Discounts on digital marketing and business growth tools and software
  5. Learn about my “CLARITY Formula”: how you can design the marketing plan your creative business needs through customer clarity, company clarity, and content clarity

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