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Why You Should Start A Podcast For Your Business

Why You Should Start A Podcast For Your Business

Why You Should Start A Podcast For Your Business

Tripod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.

In this episode of TriPod, Ross continues his No Facebook November with guest Aaron Hodges and they discuss the impact podcasting can have on promoting your business and your brand.

Aaron Hodges is the Founder and President of You Lucky Dog Productions, an independent comedy record label and production company, and You Lucky Dog Podcasts, a podcast production company.

Before launching You Lucky Dog Productions, Aaron worked in satellite radio, as a board operator, producer, host, and comedy channel programmer.

Listen + Subscribe to TriPod

Listen + Subscribe to TRIPOD, the Tricycle Creative Marketing Podcast, on Apple Podcasts
TRIPOD Marketing Podcast on Google Podcasts
Listen + Subscribe to TRIPOD, the Tricycle Creative Marketing Podcast, on Spotify
Listen to TRIPOD, the Tricycle Creative Marketing Podcast, on Pandora
Listen + Subscribe to TRIPOD, the Tricycle Creative Marketing Podcast, on Stitcher

Use Chapters To Listen To Show Segments

While all our episodes are chock full of marketing and business growth tips and strategies, we get it if you want to skip to a specific part of the conversation.

To help you, we’ve set up segment chapters when you listen on our web player. Simply click the icon with three dots in the web player to view the segments and click on the one your want to listen to.

Enjoy!

Podcast Chapters

What You Don't Want To Miss:

The Power Of Podcasting

Podcasting is one of the easier content creation strategies if you’re just getting started. 

????  Ross + Aaron talk about how accessible and simple it can be to start a podcast, how you can “get the most juice from the squeeze” when it comes to your audio content, and they share the process they use for producing TriPod.

Why Podcasting May Be The Best Platform For You

There are a lot of content options for you to choose from when it comes to your marketing, so why should you consider starting a podcast?

????  Ross + Aaron discuss how podcasts are less intimidating than video, easier to create than video, and how the passive listening experience for your audience can be impactful.

Who Is Podcasting Best For?

Don’t get us wrong, pretty much anyone can start a podcast but there are some people who are a great fit to host a podcast. 

????  Ross + Aaron discuss why podcasting is a great marketing, branding, and sales tool for thought leaders and business owners.

Takeaways:

✅  Having a podcast on your website allows potential clients to hear you speaking, your knowledge, and your vibe. 

✅ Your podcast can help you stand out from the competition.

✅  Repurposing content from your podcast is like cashing out dividends.

TriPod: The Tricycle Creative Marketing Podcast

Subscribe To Our Podcast

TriPod, the Tricycle Creative Podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.

TriPod: The Tricycle Creative Marketing Podcast

Subscribe To Our Podcast

TriPod, the Tricycle Creative Podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.

The Biggest Obstacles To Starting Your Podcast

If you’ve never done a podcast before, you’re probably coming up with a lot of reasons why you can’t do one now – let’s talk about them!

????  Ross + Aaron discuss (and alleviate) the most common fears they hear from people who want to start a podcast but can’t get it going.

Stop Waiting, Start Creating

????  Ross + Aaron discuss the concrete steps that you can take to get started with your podcast. 

Takeaways:

✅  “Don’t let perfection get in the way of production”

✅  Record a show with your phone that you have no intention of ever releasing.

✅  Listen back and evaluate the show.

✅  Don’t worry about anything but releasing the content for your first 50 shows. 

✅  Don’t beat yourself up for early mistakes while you’re developing the show

You Lucky Dog Podcasts

Want Help Creating Or Improving Your Podcast?

Learn more about Aaron’s podcast production company, You Lucky Dog Podcasts, and how they can handle the hard stuff so you can focus on creating and having fun.

Want to be a better marketer?

Here are three FREE ways we can help you right now…

  1. Check out the Tricycle Creative YouTube channel: walkthroughs, how-to’s, and more!
  2. Subscribe to TriPod (the Tricycle Creative podcast): it’s chock full of digital marketing news, tips, and strategies.
  3. Join our email newsletter : no spam, just helpful digital marketing updates!

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