Tripod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
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Use Chapters To Listen To Show Segments
While all our episodes are chock full of marketing and business growth tips and strategies, we get it if you want to skip to a specific part of the conversation.
To help you, we’ve set up segment chapters when you listen on our web player. Simply click the icon with three dots in the web player to view the segments and click on the one your want to listen to.
What You Don't Want To Miss:
Facebook Is A Distribution Platform
The innocent moniker of “social media” might be the biggest PR ruse that Facebook pulls off. It started like that, but when it comes to promoting your business on Facebook is the platform really your friend?
???? Ross shares the shockingly low average reach for organic posts from Business pages and reframes the “value” that Facebook brings to your marketing efforts.
Search Engine Optimization
Sure, SEO can be complicated but not in this episode.
???? Ross talks about if being on social media helps SEO, how the relationship between Google and other tech companies impacts SEO, and what YOU can do to get started with SEO.
✅ The loose connection between social and SEO
✅ Why you need to have and consistently update a Google My Business account
✅ The type of business owner who’s a good fit for the SEO strategy
✅ Copywriting is important!
✅ The four things you can do right now to get started with SEO including our very six-week SEO Bootcamp
If you aren’t going to do SEO to get found on Google, why not go after the second largest search engine – YouTube.
???? Ross talks about why video on YouTube is better than video on social media, the kind of business that can perform well on YouTube, and two things you can do today to get started.
✅ The valuable relationship between YouTube + Google
✅ Why YouTube is a great fit if you’re in the “how to” space or if you’re a subject-matter expert
✅ What’s a Brand account?
✅ Quick and actionable tips on creating your first videos
Want to be a better marketer?
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