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What Are “Owned” Platforms (And Why They Are Critical To Your Marketing)

What Are “Owned” Platforms (And Why They Are Critical To Your Marketing)

Why "Owned" Marketing Platforms Are Critical To Your Business

Tripod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.

In this episode of TriPod, Ross is doing his No Facebook November and is joined by guest Kayla Naab of Brand Panache to discuss “owned” platforms and why they are so valuable to your business and your marketing strategy.

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What You Don't Want To Miss:

Why Algorithms Aren't Your Friend

All social media platforms have an algorithm in place that determines what and when you see content based on many, many factors. This is the central issue around the misinformation controversy plaguing Facebook but it also has a huge impact on businesses and brands who look to use Facebook (and any other social platform) to promote their products and services.

????  Ross + Kayla discuss the complicated nature of social algorithms and the benefits of marketing on platforms that you control (aka”owned” platforms) 

Misleading Reason Business Owners Favor Social Media Over Email + Websites

Social media provides constant “rewards” in the form of likes, comments, and follows.

But how much are those actually worth to your business?

 Are they contributing to your business or your ego?

????  Ross + Kayla discuss the common misconception that email and *gulp* websites aren’t needed if you’re on social media and how they can actually work together to grow your business.

Email Marketing

Think email marketing is dead?

Think again.

Email is 40% better at converting (in comparison to Facebook and Twitter).

72% of customers prefer email as their main channel for business communication.

Marketing and advertising emails influence the buying decision of 50.7% of customers.

????  Ross + Kayla discuss what you can do to get started with email marketing:

  • Make an initial list of clients and supporters
  • Survey clients, supporters, colleagues, friends to find out what they would want from your email newsletter and ask what email newsletters they current subscribe to and enjoy
  • Create an account on an email marketing platform such as Mailchimp, Constant Contact, or ActiveCampaign (that’s what Ross uses)

Your Website

If social media platforms control their spaces, think of your website as your own personal piece of real estate. You control the design, the copy (i.e. words), the tone, the colors, and the imagery.

As a business, your website is the best way to share your business, your brand, and your products/services.

????  Ross + Kayla discuss what you can do to get started with your website:

  • Get a domain
  • What WYSIWYG (What You See Is What You Get) website builders we recommend
  • How to conduct a simple website audit
  • Why you should create a blog (and what content you can start with)

Want to be a better marketer?

Here are three FREE ways we can help you right now…

  1. Join our Marketing CLARITY Facebook Group : it’s a group for creative business owners where I share tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.
  2. Check out the Tricycle Creative YouTube channel: walkthroughs, how-to’s, and more!
  3. Subscribe to TriPod (the Tricycle Creative podcast): it’s chock full of digital marketing news, tips, and strategies.
  4. Join our email newsletter : no spam, just helpful digital marketing updates!

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