Digital Marketing Stories – News Cycle (October 2021)

Digital Marketing Stories – News Cycle (October 2021)

Digital Marketing News | Tricycle Creative

What Is News Cycle?

News Cycle is a show that spotlights and breaks down the top digital marketing stories from the past month to help small business owners stay up-to-date so they can safely navigate the world of digital marketing.

What's Old Is New Again

What’s the deal:

Financial firm Piper Sandler recently conducted its biannual survey of U.S. teens, polling 10,000 Gen-Z-ers with an average age of 15.8 years on their preferred clothing, snack foods, makeup, and cellphones, as well as their favorite celebrities, social media platforms, and streaming channels.

We focus in on the celebrity and restaurant brands as they have some surprising responses that, frankly, shocked us.

Google + YouTube cut off ad money for climate change deniers

What’s the deal:

Advertisers, publishers, and YouTube creators can no longer monetize content that denies the existence of climate change. 

Ross + Chris discuss what this means for the YouTube platform, creators, and share what other ideas they have to combat misinformation.

Facebook Launches ‘Audio’ Hub

What’s the deal:

Facebook is expanding its investment in audio initiatives with the launch of a new “Audio” destination in its mobile app in the U.S., where users will be able to discover in one place all the audio formats Facebook now hosts, including podcasts, Live Audio Rooms, and short-form audio.

Ross + Chris discuss what this will be but also, and perhaps more importantly, they discuss WHY this “Audio” hub is coming to Facebook.

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