Hiring a content marketing agency can help boost organic traffic to your website, but that doesn’t mean you can’t be involved in the process. Part of this includes knowing all the types of web pages that are important when it comes to SEO and online marketing. That’s why in this article, we will look at the difference between a homepage, landing page, and squeeze page, so you can better understand them.
What Is a Homepage?
In simple terms, your website’s homepage provides a high-level overview of your product or service. It’s the central hub of the website because your visitors can navigate to any other part of your website from there. As such, it’s really important to have a home page design that’s user-friendly and which provides content the user is looking for.
To create an effective homepage, you should make sure the content is directly related to the goal of the website. In addition, you should ensure that the homepage contains short routes to all the web pages that attract a lot of traffic. More often, a simpler homepage design has been proven to be popular with users.
What Is a Landing Page?
Landing pages have one single goal, one specific action, which is to convert visitors into customers. Landing pages are not to be confused with home pages because they’re used more for marketing purposes. Therefore, the content on your landing pages matters more than anything else, which is why a landing page should have minimal distractions (oftentimes that means removing navigation bars) and a clear call-to-action button.
Instead, the content should be tailored to a specific audience of potential customers. The good thing about landing pages is, you’re not just limited to one landing page. You can have as many as you want. Landing pages are very versatile, and you can even add videos to some of your landing pages.
In a recent survey, about 61% of marketers rated video as a highly essential part of their marketing strategy. So, if video helps you generate more leads, then there’s no reason why you shouldn’t use it on your landing pages.
What Is a Squeeze Page?
The purpose of a squeeze page is to help you capture leads by building your email list. Typically, this is done by offering visitors something valuable, like a free e-book or guide. Squeeze pages have an important function because once you capture your visitor’s email address, you will be able to continue to communicate with them about your business.
These three types of web pages all have different but essential functions. Working with the right content marketing agency ensures your homepages, landing pages, and squeeze pages are optimized for lead generation. In a nutshell, partnering with an experienced content marketing agency like Tricycle Creative helps to strengthen your online presence while leaving you with enough time to do what you do best.
How Do I Create These Pages?
These three types of web pages all have different but essential functions. With each distinct function comes different messaging and design. If you’re just starting out, what you need to understand is who the intended audience is for the respective page. But just identifying the target audience is the first step, if you really want to create impactful web pages you need to go further.
First, this one-of-a-kind marketing coaching program will help you get Customer CLARITY by working with you to identify customer fears, frustrations, and problems (what we call “FFP’s”). We’ll help you strategically capture in-depth customer insights to build your customer archetype so that you can clearly identify who you’re talking to on your homepage, landing page(s), and squeeze page(s).
Second, our Marketing CLARITY Coaching program helps creative business owners get Company CLARITY. What does that mean? It means that we’ll help you design your Brand Identity so you can have consistent and effective messaging to your prospective customers.
Finally, with our marketing coaching program, you’ll achieve Content CLARITY. This will literally generate 100’s of content and messaging opportunities that you can incorporate into your website, social media, and video.
Working with the right digital marketing partner ensures your homepages, landing pages, and squeeze pages are optimized for lead generation. To learn more about our marketing coaching and services, book a consultation with us today, and let’s get pedaling!
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