Tripod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
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Victoria Weber returns to the show to present her Book Report on Humor, Seriously: Why Humor Is A Secret Weapon In Business And Life (And How Anyone Can Harness It. Even You). This was a book that Victoria was very excited about on our last show but it wasn’t published yet. Book Report is a series where Tricycle Creative (or, in this case, Victoria) shares interesting and informative content from the books we’re reading to help creative business owners + entrepreneurs.
- Reading Fatigue
- The Work/Laugh Balance
- You Don’t Have To Be Funny
- Your Worst Ideas Possible
Why did Ross outsource his Book Report series to Victoria? Simple – he’s taking a break from reading business and self-improvement books. And while he still believes (and encourages) creative business owners to be voraciously curious, sometimes you need to switch things up a bit. So while Ross reads comics books, Victoria read Humor, Seriously.
The Work/Laugh Balance
When it comes to bringing humor into the workplace, Ross talks about the balance and how, at one point in his career, he felt like he was acting in a role that wasn’t him. Doing that every day can be exhausting. So if you’re an entrepreneur, you should embrace who you are and if who you are is someone who’s funny, then humor can really help you break down barriers with your customers and employees. On this note, Victoria shares a quote from the book:
She goes on to share that Humor, Seriously is backed by research and studies. Research, in fact, that told them that employees are looking for more authentic leaders who are aspirational but also flawed. Also, leaders who use self-deprecating humor are rating hiring on trustworthiness and leadership ability. You’ve probably heard Ross say that perfection gets in the way of production, well, now we learn that perfection gets in the way of leadership too.
You Don’t Have To Be Funny
But, Ross, I’m not funny! No need to panic. Victoria shares that research showed that even more than actually being funny is signaling that you have a sense of humor. You don’t have to be the one cracking jokes, you can simply be the one who laughs when someone else makes a joke. Extending on this, Ross makes a baseless claim with no research that he believes people ascribe intelligence to funny people (and people who appreciate humor). And, perhaps, most importantly Ross wants you to know that he won’t be going to the botanical gardens alone like a pervert.
Your Worst Ideas Possible
Where humor and self-deprecation can intersect is in the brainstorming process. Raise your hand if you’ve even been put in the room and told to “brainstorm”. Yeah, that’s a lot of hands…You know, just flick that switch and come up with great ideas – duh! One alternative to actually have a productive ideas session would be to challenge people to come up with the worst ideas possible. When the pressure is off to have the best idea, you’d be amazed with what you come up with.
Victoria also talks about the PITCH process that comedians use and how it can be applied to your brainstorming and problem solving. And, if you still are a bit on the fence, there’s an idea that both Ross and Victoria love – hire a comedian to work with you. It seem a bit “out there” but it’s been used by tons of Fortune 500 companies and with stand-up comedy really struggling right now (thanks, COVID) you could be helping a fellow creative pursue their dream while tapping into some amazing ideas for your business.
Ross Herosian 00:14
Hello, hello and welcome to another exciting episode of tripod and it is a good one. I’m joined by Victoria Webber, who you may remember from a previous show, where she discussed the vibrant Tick Tock platform Animal Crossing, and cats. Victoria is always sneaking cats into our discussions. Anyways, as a follow up to our last show Victorias sharing a book report on the book, humor Seriously, why humor is a secret weapon in business in life, and how anyone can harness it, even you, we’re going to discuss the power of humor leaders versus managers, and how employees want flawed leaders. So stop trying to be perfect. If you’re new here, download some of our other episodes and consider subscribing. If you’re a subscriber. Thank you so much for your ears, and your support.
Victoria Weber 01:12
You’re listening to tripod a podcast produced by tricycle creative to help safely navigate creative business owners through the worlds of digital marketing, strategic content creation and business growth. Post Ross Herosian is a marketing consultant, content creator and entrepreneur who brings you helpful tips, social media updates, inspiring interviews and his own unique perspective on how to tell your story and grow your business. So if you’re interested in being a better marketer, business owner or creator, sit back, relax, and let’s get pedaling.
Ross Herosian 01:50
I had something brilliant to start to show with. But I don’t remember what it is. So now the listeners are getting this.
Victoria Weber 02:02
Yes. Even in the last podcast I was on how this came to be is I recommended a book that had not been published yet. And, and since then, the book has been published. And I read it to say,
Ross Herosian 02:17
I outsource I outsourced my book report series to Victoria. So that’s done on this episode of tripod. You’re seeing outsourcing and delegation in full effect. Oh, I remember. Look at this, we’re getting right back to it. Now remember what it was. I think it’s important to to why I outsource this to you. Not only because it was the book that you brought to me in a previous episode that you and I recorded, which if you haven’t listened to yet, go back and listen, you’re gonna learn all about turnips. You’re gonna learn all about bells, you’re gonna learn all about tickety tock, you’re gonna learn all about a lot of great stuff. So go back tripod podcast comm you can check out the previous episode I did. With Victoria. I believe it was a rewind episode, if I’m not mistaken. So
yes, check it out.
Ross Herosian 03:09
It was a lot of Yeah, what happened in 2012? We’re not. I’m not talking about 2020. I’m not talking about that. We’re not talking about that right now. It’s a disaster. But here’s why I outsourced to this to you. I think it’s important that I am honest with my listeners, and who many of them if not all of them are creative business owners. And in the past six months, I I got reading fatigue. And we’re in I don’t mean like, there were a whole many generations of mo of many people who had no other option than to read for entertainment. Not not necessarily the act of reading, but what I usually read are business books. I don’t know, I’m just very curious. I think curiosity is a very important aspect of being an entrepreneur. And so I read a lot of books, and they have helped me immensely. However, I was getting to the point where when and if you read too many books you get in your own head. And you are particularly if you’re like me, you’re trying to take essence, the essence of the books and be a better entrepreneur, be a better creative, be a better employee, be a better manager and put it all together. And the problem is is if you keep doing that, then all of a sudden you get overwhelmed and I think this is a very common thing and then so what you do is you stop reading and maybe you stopped doing it forever. I do not plan to do it forever. Okay, but I did pivot my reading into I was like I have to find things that are pure that I that I I enjoy that. I like not to say I don’t enjoy reading but reading business books, but but but but fiction, things that are still kind of using massaging the brain but in a different way. So I re upped my cut my comics unlimit are my Marvel Comics unlimited. I’ve been reading comic books. I’m a 38 year old man who reads comic books, but I think that’s okay. I think, Victoria, I don’t know what you think on that. What
Victoria Weber 05:30
do you mean, I work for a man of a similar age who also reads comic books.
Ross Herosian 05:35
Okay, so, so let’s so i think i also gravitate toward comic books, because I am working on on a book of my own. So little, little first first secret release that I’m working on. So layout was very interested in layout, and things like that. But also, I just like comic books. So reading that, and reading some getting back into just reading fiction. So I’m still reading, but I just had to step back. And if you’re out there and you feel like, I don’t know, again, it’s very with everything. Digital Marketing, entrepreneurship, you get overwhelmed. It’s okay. It’s okay. So, that frames this whole podcast today, because you came to me with this book, I was very interested in in fact, I have even bought it, I have downloaded it, it is on my Kindle, I have started five pages I’m five pages in, okay. But you were really excited, really passionate about it. And I wanted to have you share your insights from reading this book. Now, the book is called humor Seriously, why humor is a secret weapon in business and life. parentheses, and how anyone can harness it. Even you That’s right, you the listener, even you can harness humor. And the book report series is a short series where I just give you kind of like, Cliff’s notes, if you will, this is not meant to, you know, you should, if you if you’re intrigued by the notes that Victoria shares today, then go to the show notes, tripod, podcast calm, or check out the show description by the book. This is meant to just give you a little nibble, right? Right? Yes, yes. Okay. So Victoria has diligently come with notes. She This is why this is why I love her. Right. She’s one of the people, the good people who I knew would be an all star came with notes, a lot of notes, she’s gonna share with you some some, we’re going to talk about a handful of different concepts from this book.
Victoria Weber 07:38
Yeah, and the reason why I was so interested in this book in the first place is this story goes back to five years ago, maybe six, I don’t know, I have, I’ve lost track of time. So I don’t count years anymore. But I was in kind of professional rut, as in a sales role. But I had so much creative energy that I just had no place to put it. And I started taking improv classes. And the reason I was so drawn to this book is trying to create the comparison of how humor is actually beneficial in a professional setting, and how it’s helped. It’s helped my career with a lot of now I’m in marketing with a lot of the brainstorming and coming up with creative ideas. And just I’m currently living at my place of work, I think most of us are. And so to be able to take a break from that. Because a lot of times like, I don’t want to read about my job, when I’m still at home where I work, but
Ross Herosian 08:51
I need the separation, right? You need that separation. And I’m glad you brought this up. Because I think a lot of people whether they are in a corporate environment, or they are entrepreneurs, they own their own business. I think sometimes they they want to, they tend to at first constrict shy away from being themselves and more into this mold, right? Like, oh, this is the professional mold, right? And unlike anything, like I think maybe everything you live in the gray space. Do you want to be full on slapstick comedy with your clients? I mean, it depends on what you do, but probably not to or do you want to be so professional that you are Boers Ville, USA and it feels like you’re put that you’re, you’re an actor. I told my wife at one point when I when I left one of my jobs that I was like, I feel like I come home and I’m exhausted because at their portions of the day where I feel like I’m acting. I’m not being who I am. I’m being who they want me to be or even Who they need me to be right? And they just didn’t fit. And when you’re an entrepreneur, I’ve said this on previous shows, you know, if you’re not doing it your way, what fuck even doing it, you know. And I think that like that does that Now, again, it doesn’t mean again, you. If you want to go full on slapstick, you can own it. You can own that. And you have a niche. But I think I’m going to use a phrase that was used in an episode I did with Shelley Neff of urban Betty, step into your power. And if you are someone who is humorous, funny, has this this personality, this this sensibility, consider bringing it into your business and I know Victor’s gonna gonna break down and bring us some things. And if you’re not consider this potentially as an opportunity for you to develop it because as I’m sure she’s gonna bring up, humor can really help to break down defenses.
Victoria Weber 11:01
Yes, I will. This is a perfect transition to a quote that I have for the book as well as parison myths that we will be dispelling today. Okay, fire away. So the quote is, from the book, humor is a superpower. But unlike in visibility, laser vision, and being superhuman, it’s one we all possess.
Ross Herosian 11:23
And I think, I don’t know that. I think
Victoria Weber 11:25
Ross Herosian 11:26
Yeah, that’s great. That’s a, I think it’s a great place to start. So why don’t you start off with kind of the first bullet point item tip for people who are interested in incorporating humor. And again, this is from the book humor Seriously, why humor is a secret weapon in business and life.
Victoria Weber 11:47
So the first myth, which I have been experiencing firsthand, in my current role, is that people think that humor has no place of made serious work. But the best part about this book is it was written by professors who did research so they actually have studies to back this up, which I love, I love that they have data, and they figured it all out. But people now more than ever are looking for more authentic human leaders. And I love this part, that they want leaders to be aspirational, but also flawed. Okay, I like and, and that self deprecating humor actually has, if you’re a manager and your subordinates do management ratings, if you are self deprecating, they will rate you higher on trustworthiness and leadership ability.
Ross Herosian 12:47
Whoa, I’m a huge self deprecating, so that makes sense. I don’t because I’m the worst of everything. So no wonder my staff has always loved me in the past. Well, I think that speaks to, like a flaw. I think. I think self deprecation speaks to flawed. Right. They’re they’re they’re related. They’re in the same ecosphere, if you will. And I have to because I think no one likes to work with a no at all, who makes no mistakes.
Victoria Weber 13:21
Yeah, or doesn’t acknowledge
Ross Herosian 13:23
Victoria Weber 13:26
The challenge you run into, though, is, as you get higher and higher in the corporate ladder, that humor becomes more important to make you relatable. But if you are, I guess bottom of the totem pole, be careful to self deprecated. Because you don’t want to
Ross Herosian 13:43
Yeah, show and that’s a good point. When to wield the self deprecation. Yeah. Because I think also when you’re the lower part of that, you know, using that same metaphor, lower, no better way to say yeah, I don’t know. No, it makes sense. If you’d like, I think you want to, it is important that you start to prove out your value and worth and, and what you don’t want to do is throw things out there that would sidetrack that or even give doubt. You know, I think there’s a lot of actions speak a little bit louder than words at in that point, when you’ve moved up. You know, there’s something to at least be said that you have some backing reason to establish some trust or experience to get you there. If you’re a reader of the Peter Principle, you may think otherwise, but still, at least to get to a certain point. Peter Principle says you’ll fail, you’ll fail to the highest level, but still,
Victoria Weber 14:47
it still applies. It does applies as you’re getting towards the highest level correct.
Ross Herosian 14:54
And I’m not talking to win competence on this show. So I think we’re good there. I think we’re all in agreement. If you’re listening into this show. You’re not in incompetent boob. So that’s great.
Victoria Weber 15:06
No matter what anyone tells you?
Ross Herosian 15:10
No, I don’t. I don’t know. Okay, so, so self deprecation. Showing flaws and being able, I think presenting flaws through humor is a very powerful way to, to move to get that into the workplace.
Victoria Weber 15:29
And I can’t imagine anyone listening all of a sudden panicking, oh, man, I’m not funny. This is like, I want to make my teams more productive. And trust me, but I’m not funny. That leads into our second myth that you have to be funny. So, from the research, they found out that even more important than actually being funny is signaling that you have a sense of humor. So you can reap these benefits by laughing at other people’s jokes, or cracking this bile or showing that you appreciate humor from others around you. But you don’t actually have to be the one making the jokes, you just have to show that you appreciate it, and that the team is free to use their humor.
Ross Herosian 16:17
This might be something I believe because it applies to me. But you’re here we go. I like to draw I’m gonna leave a dramatic pause there for wood. But I think and maybe this is something you know, from the survey, I don’t know where maybe you’ll get to this. But I believe that people weirdly enough there’s a scribe funny people to also be smart, or at least clever.
Victoria Weber 16:52
I would say so I there are times where sometimes I go a little too far on the funny scale. Well, not like crossing boundaries, but sometimes it’s like, there are five layers to this joke and you have to connect each layer under like the tree. No one’s gonna make all those connections to like, get to why it’s funny because it ruins the joke once you get there, but
Ross Herosian 17:22
like my wife and I are like that with Office jokes. Like we literally just say the line and we both crack up we we skip to level five, like we go from from zero to five and it’s like our own language it’s like Yep, I see. I see and like we work in our own head through 1234 or five which is what makes it funny to us you know? Yeah,
Victoria Weber 17:44
alright like um, so definitely who trans office also we’ve talked about shits Creek
Ross Herosian 17:50
oh so good
Victoria Weber 17:51
sad is that is so okay that
Ross Herosian 17:57
shits Creek we oh god I forget what we were doing I think we were maybe looking at travel destinations. I mean that ain’t happening for a while but we’re looking at travel destinations we’re looking at you know you do they go What are some top things in this place? And one place we were looking at they had they had a botanical gardens. And all we kept saying to ourself was our saying to each other was I’m not going to the Botanical Gardens by myself like a pervert. Like it was just I love that line from shits Creek.
Victoria Weber 18:37
So I had um, a funny story happened with shits Creek except the problem is, many of my co workers have not seen it. But then I had to send them a reference clip for them to then find it funny. But seeing sometimes there are two people who consider themselves subject matter experts, but might not necessarily understand a concept, but then they try to explain it to each other. And so from an outsider’s perspective, they’re just trying to out explain each other but might not actually understand what’s happening. Um, so then it literally was like, so it says to fold the cheese folding cheese, fold it in. Just fold it in, as they’re going back and forth. Now,
Ross Herosian 19:23
just fold it in. Yeah, and as we all know, there’s nothing funnier about a joke than explaining a joke. Right? Because Yeah, definitely. That’s really where the joke gets funny as do the explanation. This is called sarcasm. Just side note this this is this is an aspect of comedy called sarcasm where that’s not really true. If you’re explaining a joke, and is probably got terribly wrong. Okay. What else you got? Victoria, what else do you have again? from the book humor Seriously, why humor is a secret weapon in business in life and if you’re at all intrigued, shownotes tripod podcast.com or In the description, and I just want to tell you, if you’re intrigued from this podcast in this book, please click those links. It’s no cost to you. But if you do buy those links, then I get a small, small, small fractional percentage of the price. And that helps us support tripod. So, Victoria, go ahead What else you got?
Victoria Weber 20:20
So I know that you likely have many followers who are in the creative space, or have created teams. I had another quote that I, I read it once, and then I keep quoting it so many times. It’s not as related to our next topics. But it was at the beginning of this chapter. It was by john Maxwell. And he said, if you’re leading, and no one is following, you’re just taking a walk.
Ross Herosian 20:50
I love what that’s at the beginning of the book, I think, because I told you, I think I’m only like five pages in. But but this is where you and I are simpatico, like we have the synaptic connection, I, I highlighted that I’m a nerd. Even though I’m not doing this book report, I’m still gonna read this book. And when I read, I highlight in Kindle, then I export the highlights, then I do my book report, just a little peek behind the curtain. But I know for a fact, that is a quote that I that I highlighted from the book,
Victoria Weber 21:28
I love that quote, it’s just there are people who think they can stronghold their way into respect or having a team respect them, or if they demand it if they’re the loudest person in the room. But that’s not how it works. And you can claim to be a leader all day. But if no one’s falling, no one respects you, then it’s a challenge. Whereas some people, again, it comes, it ties into humor. And we’ll talk about different like types of humor later, but sometimes it’s nuanced, or quieter or more under the radar. But I just loved that. Because Yeah, you can be a self proclaimed leader, but if no one’s following you or respect your advice, then you’re just going for a walk,
Ross Herosian 22:17
this is a fundamental difference between manager and leader, two people think that because they are a manager that they are a leader, and that is not true. Those things can be mutually exclusive, you can be a manager, which is by designation of role, you have responsibilities to people, you are a manager, a leader can exist because of that level. But a leader can also exist at any level, leading people above them below them, to the sides of them. And that’s ideally you want when you have a manager, you want them to be a leader also. But that’s not always the case. And, you know, I’ve been in rooms, and I’ve you know, corporate boardrooms were to your what you just said, just because they’re yelling the loudest, they think, and I think this is also a situation where honestly, gender comes in to be king, you know, and we you know, without painting with a broad brush, but coming from broadcasting where I worked for 10 years, it is a white dominated white made by white males. And I know for a fact, because I worked with many people of color, with many women, getting into breaking down those doors, getting into those rooms, or having your voice heard, is can be it can be a challenge. And, um, you know, so this, this is something this is a phrase, Wigan why I highlighted it is because it’s a fundamental difference between being a manager and being a leader. And, and, and I just love that quote. So good, great pick, great pick Victoria.
Victoria Weber 23:57
And I laughed, because I’m like, I’ve worked in tech for most of my career and tech sales prior to this. And we won’t Delve too deep into it. But, um, if it’s a topic that anyone is interested in, just doing research on even employee feedback, um, is a lot of times skewed, gender wise, that men are rated based off of performance strictly, and women are rated on performance, but they also have to be likable. So a lot of the subjective matters turn into, like, critiques of personality, whereas men don’t typically find those. And I’m like, there’s hard data to back this just years and years of analyzing performance reviews. So I just that is
Ross Herosian 24:47
we’re gonna take gender inequality in the workplace, and we’re going to put a giant pin in it and I’m going to put it on the board for a few because we could spend a whole podcast on that. So let me ask you this because I know you have prepared Your notes, I want you to just tell me when we get to a good kind of just like, okay, when we can pivot to if they’re sections. I don’t know if you have them set up or not. Yeah, fine. I’m just thinking this through, you know, if you want to take a quick little, little break, you know, so just you, you tell me, we’re planning the show live people, this is how I do it. So
Ross Herosian 25:24
Yes. And go ahead. Yeah.
Victoria Weber 25:26
And so that’s in the book. So this was in, will, will go through, there are two separate points that I thought were very interesting from this quote about leadership. And some of it I read, and I was like, Oh, this is what I do. I didn’t know that it was a positive thing, or actually, like a best practice, but awesome. And it’s how I just launched a cat themed ABM campaign. So one of the best anecdotes from the story comes from Google X, which is where they just do a lot of innovation. And if you tell people go come up with some good ideas, bring them to the meeting, that puts so much pressure on the team, they will psych themselves out. But and you can be like, bear no bad ideas, but you know that people are judgmental. But instead, you can ask for the silliest, craziest, worst ideas possible. And then it just shifts the energy of the room, people will be more creative. And if they’re actively trying to come up with the worst ideas, then there’s not as much free of judgment. In internal brainstorms in my current role, a lot of times I will, I just typically offer something ridiculous or random. And I’m like, if I’ve already said the most ridiculous thing, then no one else is afraid to say something more ridiculous. But then sometimes it actually evolves. Because with our software platform, if you’re trying to wrangle a bunch of different platforms, or you’re in it, it’s like whack a mole, just things pop up, and you keep banging them down. And so it actually ended up having great business results as well. But it started off with, like, I’ll just go for it. I’ll be brave, I’ll say something really ridiculous. And then no one else will be nervous to say anything.
Ross Herosian 27:36
Because it compounds with your previous point. I would say, flawed, right? You’re but but it’s but it’s, but it’s thoughtful in it. And and I think that you the self deprecation, right, these things pile on top of each other? Because, yes, it takes a lot of guts to put yourself out there as the person who owns the worst idea in the room. Right? But, but if that worst idea, helps to get you to better or the best idea, then it is accomplished such a valuable role. And I love that approach. Because it happens so much where it’s like, Alright, everyone brainstorm. And it’s like, whoa. Like, like brainstorms is, oh, oh, oh, you want to scope with the best ideas? Okay, hold on. Let me just flip my switch my brainstorm switch. It’s like, brainstorming in itself is probably another topic for another show different methods, you can do it. But I love that approach of, Hey, everyone throw out the worst ideas, because you’re right, it takes judgment out of it.
Victoria Weber 28:57
And so you can have another podcast, or we can talk about the second point, but just a brief overview of let’s say, you have your team and like, I don’t know, I don’t know if we’re that creative or not. And maybe people are feeling a little nervous. It’s always easier to pull back from something extreme and make it less extreme. But there was an example in the story of basically how comedians find the truth in things that happen every day. So like, inside every joke is an intrinsic truth about everyday life. And so many organizations use the platform pitch. I guess it’s weird comedians, just someone’s like, tell me about Sbarro pizza. Then they just make a bunch of jokes. But they’re funny because they bring in the nuances of everyday life. So they’ve been utilizing this online platform with comedians. However, I’m gonna put Ross on the line for this because I can help back him up with this. Okay, that one of the biggest parts, like one of my other favorite quotes, it’s not even a quote, it’s just part of a paragraph is that if you want to jumpstart creative thinking on your team, you should seriously consider bringing in professional comedians.
Ross Herosian 30:22
Victoria Weber 30:24
So the fun part about particularly where we are in Austin, but also across the country, pre pandemic, there were five, there might be four now, improv theaters. So there are and improv does not pay the bills. So there are people that I do like comedy sports with bad artists across the country, there are people who are project managers who are like digital marketers, architects, DJs lawyers, so people from all these different backgrounds that might have expertise of the work world of some of these topics, but just having an outsider kind of come in and live in it up and that’s the muscle you weren’t gonna improv is that yes. And and bringing things more extreme and kind of getting everyone more comfortable to live in and up. So
Ross Herosian 31:23
I like that a lot. Because a couple different a, I think always having fresh eyes on things. Can it be helpful, right? I think be the comedy industry itself. Hate to use that stupid p word but the pandemic, right. I mean, comedy, subsection of events, but it took a hit massive hit live comedy. Right. Took a enormous hit. And to your point, I think there are probably there are absolutely people out there who are comedians who are hustling to try and make it pay the bills, but I think a lot of them do, we are doing that and something else, right, while they work on the craft. I just like that opens up the door to those creatives, comedians, as a and if you’re out there, if you happen to be an aspiring comedian listening to this, this might be a business revenue model that you could look, I mean, this is essentially like, it’s almost like a simplified version of a corporate gig. You know, like, Come many comedians, you know, they may not love doing them, but they recognize that corporate gigs pay the bills like this could be a way to transform your comedy and your desire to do comedy, and latch it to business with people who have money to pay you.
Victoria Weber 32:54
Or if you have prospective clients who are looking for this type of service, if anyone asks you for it, we can make sure to get you all hooked up. When I was in the research sphere, pre pandemic, some of the kids online are calling it a panoramic or just anything. Along those lines, people have just stopped using pandemic as a word. Second City had a full program. It was almost like six figures. But you would fly in to Chicago and they would do a whole multiple based session for market research. Well, like having people participate in research with comedians.
Ross Herosian 33:39
So it’s really cool. Well, on that note, let’s take a quick break. All right, and then we’re going to come back with more notes. Lessons tips from the book, humor Seriously, why humor is a secret weapon in business and life and how he how anyone can harness it. Even Yeah, that’s, that’s a mouthful, we’ll be back. It probably comes as no surprise to you that Instagram is the favorite social media platform among creative business owners. Instagram also continues to find new and interesting ways for small businesses to generate revenue, promote their products, their service, their expertise. But Instagram does have a major limitation, External links. They won’t work in your captions and you can only use them in stories if you have a large follower count. Sure they give you Lincoln bio, but that’s just one link. Problem solved with solo dot t o solo.co is one bio link for everything. When you create a solo.to account, you can showcase tons of links for your business. And if you’re a creator like me, you can even embed music videos and podcasts. Right there on Instagram from your favorite platforms want to see solo dot t o and action, head on over to Tracy co creative Instagram account at Hello tricycle and click the link in our bio solo.to offers a free plan to get you started. And you can upgrade for as little as $1 a month. Use the referral link in this episode’s description and in the show notes and you can save 10% off any upgrade package within 48 hours of signing up. solo.to its one bio link for everything. We’re back and we’re laughing we’re having a grand old time with humor and how we are you can bring it into your business with this book report by Victoria. Thanks again for joining me and really putting in work I gave you homework this you know, and and I’m just so happy that you were like Who the fuck is this guy give me homework but you you. You brought it and I’m really enjoying hearing about your takeaways from the book humor Seriously, why humor is the secret weapon in business in life. So um, what else did you find really insightful really interesting from this book that creative business owners should know or can use.
Victoria Weber 36:26
So I think it piggybacks on like I’m allergic to buzzwords. But that is what came to mind piggybacks on to what we were talking about. Maybe leaders aren’t always the most obvious. But if individuals do want to work on building this type of culture within their organization, there are a couple different ways that you can do it. And not all of them are obvious. And it’s just identifying people within your organization or even maybe focusing hiring on these different types of individuals that can help the culture there are three of them. So they’re instigators, which are more of like the class clown but like
Ross Herosian 37:18
Woody Woodpecker in,
Victoria Weber 37:19
but in the corporate world. They are like the rabble rousers rule breakers, and they just do things differently and are just nonconformist by nature. They don’t like to be put in a box. There are the culture carriers, who are natural leaders, who are rising stars in the organization where humor is just a natural strength, it’s part of who they are. And, again, as we discussed, that does help people believe that you are more trustworthy and competent and intelligent. So maybe that coupled with how they are rising to the top. And also hidden gems, these are what might be a little more subtle, a little more nuanced. But people who are diligent under the radar, high performers who provide unexpected opportunities for levity. There’s always the quiet one. But when they speak, it’s for a reason. Many times it can be humorous, but it just flies more under the radar, but they still help support this culture. So I just thought that was really interesting
Ross Herosian 38:33
three kind of archetypes, if you will. Right. And I think a component of it is finding the nice blend, as with any workplace, right? You’re looking for complimentary blend, if you if you have a team full of one type might be too much. Might be a little muddy. Right? I mean, it depends on the team to be fair, like maybe you would want entire team to be made up of the rabble rousers, you know, and then that could be functional. But But you at least want to think about it and be very intentional about it. Because I think that, you know, sometimes it’s the old, they don’t get along because they’re so similar, right? People people, it’s like, man, it when you look at it as an external third party, like they’re basically they’re so alike, but that’s why they don’t get along, you know, and it’s a very interesting thing. And I think, you know, that that can be channeled trying to think about these archetypes is I would say this too. I think that’d be hard. And why you have to be thinking intentionally about it. Because everyone is nervous as hell in an interview. Right. So how do you how do you like discover that in an interview? How do you discover humor in an interview? That’s you have to be you have to be very thoughtful if this is something that you are sourcing for doesn’t mean you have to tell them that that’s what you’re looking for. But I think the there are things that you have to do to set, set the stage, as you know, because that’s a nerve. That’s, that’s a nerve wracking experience, being a job candidate, you know,
Victoria Weber 40:17
even myself personally, when I saw I was interviewing for a job last year, but then I got the job I currently have. So therefore, I’m not currently interviewing. But when I had people who knew me, within the professional world, but through the AMA, who knew me as a person, and a professional, they were like, your resume does not reflect you at all. And they told me when I was in May was boring, which I was like, I know, I just, I thought that I had to show that I was competent. And then I would show my personality during the interview. But then I was assured that it was okay to have a little more personality on my resume than I initially had. But I still even like I’ve, I’ve never been, I’ve personally never been called boring or heard anyone call me boring. But during the interview process, it’s challenging depending on who the interviewer is, to read them to know exactly where the line is, and especially on video.
Ross Herosian 41:17
Well, that’s also an aspect of humor, right? There’s an aspect of give, take two. And I would like to think, like, I am always fine. Or I’m comfortable in both roles not to sit here mega comedy genius. I’m not I don’t know, but I’m comfortable in both roles, as you know, where you have like slapstick, and a straight man, you know, like, I I’m comfortable sharing the stage. And that’s not true of everyone, whether they are the interviewer or the interviewee, you know, they may come in, and they may be like, I’m, I’m the headliner, you know, and the interviewer is the headliner. And then like I said, they clash, right, they have a clash there. And I love to your point about the resume, black, white, we live in the gray. Right? I think that you have to figure out what you’re most comfy with, when it comes to your resume, as a recruiter, I can tell you, you know, as a former recruiter, not as a former recruiter, I can tell you, you look at a lot of resumes in the day. And I’m sometimes just getting something different, is good. But but different is not always good. You know? So, so it’s a, it’s a balance to strike. Because I know, because we worked on your resume. Around that time, like you have skills to pay said bills. And I think if you were to completely overshadow that, you know, make it 10% stub, 10% substance, and 90% style, it’s like your that’s not a good mix. You know,
Victoria Weber 42:58
it’s, it’s an interesting balance, to strike and not to harp on gender, in the workplace. But I am very aware, I am not 21. I have, I’ve been out of college for quite some time. But I know that it’s my appearance is youthful, my voice is very youthful. And so feeling like putting the hammer on top of that as another layer would then make me not be taken seriously. So leaning more towards this skills, it’s definitely a balance. But I was leaning more towards the only serious here all my skills that I can prove them validate. But it’s okay to have a personality. And what I enjoy most is I didn’t know it existed until I was in my current role, but a workplace that does appreciate all different parts of my personality and creative.
Ross Herosian 44:03
The other thing too, that is I think it is an important factor. And this is why so many businesses draw out interviews which can like when you’re a candidate, it’s the it’s the pits but but on one hand, I kind of understand is they get a lot of people with skills that match what I think good recruiters and good interviewers, they’re trying to find just what you’re talking about people who are good personality fits. And I mean, this is like applying marketing to your personal brand. Right, go back Listen, I recently did an episode on the leadership brand. That’d be a great listen if this is something you’re interested in. But but this is talking about like when you’re interviewing and you’re a candidate, it’s you. You’re you’re essentially creating your brand. Right. And I think if that is an authentic you, it is important that you set that You you bring that into the interview? And here’s the deal. If that’s not what they’re looking for, I know it may be hard to hear no. But long term, that’s a good thing. You’re not a match. It’s applying a marketing strategy to be like, you know, are you trying to be everything to everyone, because if you are, that doesn’t mean shit. Like, if you’re trying to be everyone to everyone, if you’re trying to reach everyone, you’re reaching no one. So you might as well be yourself, your authentic self present that and then put it out there and see if it fits. And that may mean a no from a company you want to be in. But it may not be a good fit. And and so I really intrigued and I this personal story of your own of how you had to make that change, I think is great. So we’re coming up towards the end of the show, I would want to ask you, Victoria. Is there any Is there a last one last takeaway or anything else from the book that you’d like to share with our listeners?
Victoria Weber 46:03
So final thoughts about final thoughts. last chapter, it was really interesting, because they talked to a lot of nurses or people who worked in hospice to get input from people who knew they were in their last days weeks, to see what they wish they would have done. And so to give some inspiration to people, you’ll know, no regrets. that there were just a couple that I wanted to touch on that they, for boldness, they were saying that they wish they had lived more fearlessly. They wished they had lived a life more authentic to themselves. wish they’d stopped and appreciated the moment more. And then they wish they had laughed more and not taking themselves so seriously. So hopefully, that to embolden people to be like, don’t wait until it’s too late. Like if you want to start being more your full self in the workplace, or in life, be inspired to do it. Um, I have friends who there are a lot of changes kind of going on behind the scenes while they’re kind of in lockdown and quarantine. And we have the chance right now to think. Okay, so my life kind of paused for the last year. What do I want it to look like? When I finally continue on? Yeah, after?
Ross Herosian 47:58
I mean, I’m there as a business owner, as a person. I don’t know how you I actually don’t know how you can’t be there at this point. When we’re, you know, when we’re, as we record this, we’re on the we’re, you know, March 2021 vaccines are starting to get rolled out. We you see a light at the end of the tunnel of the life we once lived. But I mean, I don’t think we’ll ever be there again. I don’t know. But I don’t know how you can’t sit here at this point. And, and, and think like that. And you know, I think that list of things. Can you read that list again? The things that people said, Yeah,
Victoria Weber 48:35
Ross Herosian 48:36
I wish I wish they did in their life.
Victoria Weber 48:40
I wish I had lived more fearlessly. I wish I had lived a life true to myself as far as authenticity. I wish I’d stopped more to appreciate the moment. And I wish I’d left more and not taking myself too seriously.
Ross Herosian 48:58
So guys, if you’re out there listening, apply those to your life today. Don’t wait till you know like i think that i think those are such powerful statements. But I read and and maybe you’re really lucky, and maybe one or more of those don’t apply, which is awesome. Like, like kudos, my applause to you. But chances are I think those are very aspirational statements. And I think that that’s something you should be thinking about for you and for your business, for your family, for your loved ones, you know, for your kids. These are just very powerful statements. So, Victoria, I want to say thank you so much. You did homework on this book, and I and I really appreciate it. So again, the book is humor seriously why humor is a secret weapon in business and life. There are links in the show notes tripod podcast.com also links in this actual episode description. So if you are thinking about grabbing Book, please use those links again at no cost to you. But it gives us a little bit like a like five cents to put towards a new chord for tripod for the podcast. And to that list, I should tell you, Victoria, I just want to know if you believe in me, I’m asking people, that is a very powerful list. I am I have a new life goal that I’m going to add to even that list is I want to be able to dunk a basketball by age 40. So I have a year and a half to do it. So do you believe in me?
Victoria Weber 50:39
Ross Herosian 50:40
that was that’s a no folks. She doesn’t
Victoria Weber 50:43
know that. So why are you even asking? Of course I do. Because I
Ross Herosian 50:47
need the power of belief. To do it. I because gravity is working against me very intensely. Currently, I have a negative vertical leap. I somehow jump into the ground. I’m not quite sure how it works. The gravity in in wherever I am is always more intense than for other people. It’s really weird.
Victoria Weber 51:09
I know. No one can see me but I’m like I’m fine, too. So I’ve got against me.
Ross Herosian 51:17
And Victoria can dunk she’s doing it right now just to rub it in my face.
Victoria Weber 51:21
She’s thinking about you with words.
Ross Herosian 51:23
Oh my god. All right. Well, if you’re mean is where can people find you? Victoria? Do you want to promote anything? Any of the socials or the whatnots? Um,
Victoria Weber 51:40
so I am on LinkedIn, and I believe it’s for turnover at x. But if you’re bored and want cat related content that is not me. Um, it’s my cat. So I have a tick tock and Instagram. That’s kitty literature but with litter with two T’s my Cod,
Ross Herosian 52:00
Cod. Alright folks, give her a follow LinkedIn. And I for the humor. Check her out. Tick Tock. And I want to remind you go back and listen to our previous episode. I believe like I said, the 2020 rewind with Victoria. She She schools me, turnips, bells, and tick tock and I think it’d be good for you too. So until next time, I encourage you to keep pedaling.