For any creative business owner or creative venture, attracting new clients and increasing the number of website visitors converting to actual customers is a top priority. For large corporations, their business websites or their brand and names are well-known, so it tends to be less of a challenge for them to bring in new customers. Small businesses, on the other hand, need to work aggressively to compete with the big companies as well as other small competitors in their industry. A great way to stay ahead of your competitors and demonstrate to potential clients why they should rely on your small business to meet their product or service needs is through local Search Engine Optimization. If you’re a small business in the Austin area, take some time and read this blog post to learn more about SEO.
What Is Small Business SEO?
Search Engine Optimization for small businesses comes down to the local level and optimizing your website for the local community to drive organic traffic to your website and Google My Business listing. While you may not be able to compete with the advertising and marketing budgets of big corporations, you can showcase to potential local customers your specialty and unique customer service abilities. Through content creation, page optimization, and so much more your website can rank in the Google My Business Maps and the Google Search Results above your competition at the local level. Then, you will be able to attract the clients in your area who are looking for your services and can recommend your business to their friends and family.
Local SEO for small businesses will allow your company to rank in the local search engine results pages (SERPs) so that customers who are looking for your small business can quickly and easily find you. It is especially useful for you to identify and focus on a target audience within a specific niche. If you have a clear niche and can market that through local SEO, your small business can then compete with other small businesses as well as the larger companies who may not be able to provide the type of product or service you do for the people in your area. You can rank well in the SERPs and demonstrate to potential customers why they should trust and rely on your small business
Is SEO Worth It for Small Businesses?
SEO for small businesses is most definitely worth the time, energy, and dedication it takes to rank well in the SERPs. Being visible to your potential customers, especially in Google My Business Maps, is the first priority because that is the only way they will be able to find you when using a search engine. A well-optimized website with carefully constructed content rich in keywords will show the search engines like Google why they should rank you higher than your competition and illustrate to clients how you can best serve their needs.
A solid SEO strategy involves the integration of a variety of different factors that contribute to your website’s ranking. Google and other search engines use very specific algorithms to determine rank, and many things contribute to that ranking. Great SEO takes time and patience, but the effort is worth it. Ranking well in the SERPs, especially on the local level, will lead to increased traffic to your website and, even better, more visitor conversions. You want your small business to get the recognition it deserves, and Search Engine Optimization is the way to accomplish that goal.
Does SEO Work for Small Businesses?
In a word, yes! Small businesses across the country are utilizing the techniques and strategies of great Search Engine Optimization to their advantage. They are ranking higher than their competition in local searches, and more customers are investing their time and money in local small businesses rather than big corporations because these clients are now able to find them in their searches and can see the difference a local business makes in service and products.
90% of searchers haven’t made their mind up about a brand before starting their search.
A thorough SEO strategy (including various advertising methods, content creation, reputation management, and website design) can boost your small business’s visibility in local search and increase your Return on Investment (ROI) faster than any other method out there. And because you are a busy, successful small business owner, you may not have the time to dedicate to a SEO strategy on your own. That’s where digital marketing companies like Tricycle Creative in Austin, Texas, come in.
Contact Our Digital Marketing Specialists
At Tricycle Creative, we are a one-stop-shop for all of your small business’s marketing needs in Austin, Texas. From SEO tips to social media and everything in between, we can provide you the digital marketing strategy to continue your company’s success online, boost your visibility in the local SERPs, and increase your ROI. Contact us today to schedule your free 30-minute consultation to chat about small business SEO strategies.