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Starting A Business in 2020 | 2020 Rewind

Starting A Business in 2020 | 2020 Rewind

2020-Rewind-Tricycle-Creative

2020 was quite the year. It presented no shortage of challenges globally in personal and professional settings. The pandemic did something very interesting for Ross. COVID-19 brought Ross closer to the important people in his life. Nothing can be truer than the Tricycle Creative mantra during these interesting times; keep pedaling through the tough times.

Ross sought out his friends, clients, and other creative business owners to have them talk about the good, the bad, and the lessons they can share with his listeners. Rewind is a miniseries, bringing marketing stories you need to know every end of the month, but this time we will bring to you stories from this challenging year of 2020.

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What You Don't Want To Miss:

On this episode of 2020 Rewind, Hillary Houghton from Social HQ joins us to discuss how Ross might be angry when caffeinated, how getting to know yourself will better serve your business, and how meetings can drain your energy like a succubus.

Ross Herosian 0:26
2020 Rewind rolls on and before we jump into this episode, I have to ask, have you subscribed to Tripod? I mean, I love that you’re listening to this episode, but I would love it even more. If you continue to get episodes that I’m putting together to help creative business owners safely navigate digital marketing and business growth. Subscribing is super easy. And you can do it pretty much wherever you get your podcasts. So thank you so much for doing that. On this episode, my Rewind and Tripod live co-host Hillary Houghton joins me to discuss how I might be angry when caffeinated, how getting to know yourself will better serve your business, and how meetings can drain your energy like a succubus. And if you enjoy this episode, I’d also recommend you check out the Tricycle Creative YouTube channel where Hillary and I have hosted many videos where we’ve talked about digital marketing news tools, tips, I’ll go ahead and put the link in the episode description, and in the show notes at TripodPodcast.com. She is no stranger to Tripod Tricycle Creative. Welcome.

Hillary Houghton 1:43
What’s up, Ross?

Ross Herosian 1:46
Nothing we were just talking about. It’s like, not even really the afternoon recording this but how tired we both were

Hillary Houghton 1:52
1 o’clock has a hard time I just vegged out had a little bit of lunch.

Ross Herosian 1:58
Usually, at the noon, let me give you a little peek inside my world. I do. I kind of like a lazy intermittent faster. So I won’t eat my first meal until 11:30 or noon. So I start to get cranky around that time. But I have eaten you’re safe there. And then I usually watch my sports talk programs for like an hour in the middle of the day. And then I’m back at work. So it’s like the little lunch break that I give myself. So yeah, it’s pretty good. It’s pretty good. We were talking about our energy drinks of… our preferential energy drinks. And you because you thought I was drinking a monster drink and I said to her this, I wondered if she thought me to be a person that drinks Monster Energy drinks.

Hillary Houghton 2:44
I was like Ross, bold man. White monster everything in the middle of the day. It’s only one o’clock on a Thursday.

Ross Herosian 2:51
I don’t think it’s safe for someone my age to drink Monster Energy drinks. Is it?

Hillary Houghton 2:57
You’re running a mile.

Ross Herosian 2:59
I would be dead. I would die. I talked about one time I had a Jolt. Do you ever have a remember Jolt Cola?

Hillary Houghton 3:07
I don’t.

Ross Herosian 3:08
So it was like it marketed itself as like eight times the caffeine of a cup of coffee. And it came in like I think it was very appropriate. The size of the glass bottle that came in was like the size of a grenade. Which again, I feel like very appropriate. But I remember as a kid, I drank it once. My dad never let me. But somehow we stopped at the gas station. I got some and I drank it once. And it was like I was a drunk person. Like I smashed the bottle. And I was just like rowdy as heck. So again, maybe someone my age shouldn’t have a Monster Energy Drink.

Hillary Houghton 3:43
Maybe. Maybe you’re saying you know in your in your past life you’ve shown to be an angry caffeinated man.

Ross Herosian 3:49
I hooked out um, caffeine. So it’s a dangerous thing. It’s a dangerous, dangerous thing. Well, I can’t guarantee I’m not going to Hulk out on this conversation. But I probably won’t. When we’re talking about 2020. I don’t maybe hard not to hulk out in just frustration. But I think there’s a lot of good. That can also come from 2020. Right. So trying to be an eternal optimist. Um, I want to talk about I guess let’s first take a step back, do a quick introduction, who you are what you do for any of those ding dongs out there that this is their first episode they’re tuning in and meeting lovely Hillary.

Hillary Houghton 4:29
Yeah. For anyone who’s coming back. Hey, what’s up? Hello, good to hear from you. from anyone new. I’m Hillary Houghton. I’m the founder of Social HQ which is a social media consultancy based in Austin, Texas. We work with brands across the country to help them really hone in and specialize on connecting with their community online and turning their loyal followers into their ambassadors and into their buyers. So that’s really the overview of what I do, but aside from that, I’m I’m a daughter, I’m a fiance. I’m a friend, and a co-host. I got a lot of hats that I’m wearing.

Ross Herosian 5:08
So many hats. He’s wearing them all right now it looks just silly. It’s a silly.

Hillary Houghton 5:12
One fun bun

Ross Herosian 5:13
One fun bun and six hats. so silly. Well, when did you, maybe spoiler alert here, but when did you start your company?

Hillary Houghton 5:22
So I started in 2020. I came from Phoenix, which was a really interesting market. So backing it up even further in the early 2010s. When I was graduating college, and I was looking for which move I wanted to make, I thought I wanted to go to New York, I thought I wanted to work in advertising there. And I had an opportunity to go to Phoenix. And Phoenix is not known for being an advertising hub. It’s not known for being a creative market. But I saw a lot of opportunity as far as it’s such a gateway for a lot of transplants. So you have a lot of talent from California, you have a lot of talent from Chicago, who all tend to come to the sunny skies of Phoenix. So I saw an opportunity there, I pivoted, I went there. And I ended up at an agency called OH Partners
for five years, and grew a social media department there alongside some incredible people. And I just I loved it, I loved building something. And the fact that I got into the agency at a really unique time, because it wasn’t large, it was 20-30 people, they didn’t have a social media team. So I really was given a lot of flexibility to create from scratch. And then when I, my fiance and I picked up and moved to Austin, he got a new role out here. And I was thinking about, “Okay, what’s my next move? Am I gonna go in houses, there’s a ton of agencies here in Austin that are incredible, you know, what do I want to do?” And I felt that same feeling from when I first started in Arizona, which was I could start something from scratch again, I could I’ve done it before I can do it again. And this market in Austin is just so rich with amazing brands, I don’t want to tie myself just to one, I want to be able to work with multiple and I want to be able to still work with companies across the nation.

Ross Herosian 7:14
I think not only brands but entrepreneurs. Right. So I want to ask you now if you’ve just having started the business this year, what’s one good thing that happened to you this year? And maybe it was starting your business? I don’t know.

Hillary Houghton 7:30
Yeah, honestly, launching Social HQ was one of the greatest things that happened to me this year. It was a perfect intersection between right before the pandemic it so I was already two feet in the water. No, no backing out now.

Ross Herosian 7:46
Sorry, no life preserver. You’re in it now.

Hillary Houghton 7:50
No backing out now. Um, but that was really just, I have never felt so empowered and excited about what I do every day. I love the clients that I work with. I love being able to come in and solve a problem from the outside and get into it.

Ross Herosian 8:10
I said this before, isn’t that I think that’s a very interesting and connecting thing for people who like and do marketing. I don’t know if it’s so much that they love marketing, many of us do. But I think it’s their very core. They’re curious, one, problem solvers, two. I think that’s what marketing. That’s what modern, I guess, maybe not even modern. Marketing. That’s what marketing I feel like is all about.

Hillary Houghton 8:39
I would agree. And I think that sometimes there’s especially if you’re in house, or if you’re been working on the same client for a long time having the trigger in you to pivot to think differently to put your consumer front of mind. What are they thinking? How are their behaviors changing? And, you know, being so adaptable and agile, that’s something that’s really unique about being a consultant versus being an in house team member.

Ross Herosian 9:04
Yeah, and I think it comes with, obviously, its own amount of freedoms. You know, we were just, again, when we were starting up, we were talking about how, you know, this is a day where I had three, four meetings, and weirdly enough, like I feel really drained. And I was thinking back to when I was in the corporate world, there’d be days where I had twice as many meetings, I mean, six, eight an entire day, right? And I said to Hillary, I must have been really pissy, and really tired in some of those meetings. And because I just can’t imagine, like that whole day. And when you’re an entrepreneur, you know, in a business owner, you have a little more control over that. I tend to only schedule a max of three meetings a day, you know, just to try to keep my brain going. And you can you you get, it’s that idea of control, right? You’re never gonna have total control, but you have more control. When you are doing your own thing,

Hillary Houghton 10:03
Yeah. And I think that to the same vein, that benefit falls on the clients. Yeah. They don’t have to schedule every meeting and they don’t have to include you in the meetings. There’s a lot of, I want to say politicizing meetings of making sure everyone’s involved and everyone has visibility. Everybody’s there. And if who, “why didn’t you invite Joe.” I mean, there’s none of that when you’re a consultant. Because at the end of the day, our job is to make it easier for our clients to not have to pick up the weight of us and we’re here to serve you. We’re here to make your life easier. We’re here to take off time off your plate. So I, it doesn’t work for everyone. But for me, I found it really has been working well this year.

Ross Herosian 10:45
Want to hear a funny story about young wide-eyed Ross?

Hillary Houghton 10:48
Thank you. I love.

Ross Herosian 10:50
I knew. I knew you would. So this was when I moved, I was about three years into, I mean, living my first job, right. And I moved from being an on air host in the radio, and then moved into HR into collegiate recruiting and starting an internship program. And I remember distinctly, you know, they hired me as like the wild card hire, right? I didn’t have any HR experience anything like that. But there were HR meetings that would take place, and I wouldn’t be included. Right? Because I… what would I know? Like, I’m not an expert on benefits. I didn’t need to be in the meeting. And I remember talking to my boss and being like, or thinking, “Man, I really wish I could be in more meetings.” This is young, relatively fresh out of college couple years out of college Ross, “Man, I wish I could be in more meetings.” What? Boy, howdy, did I not know what Pandora’s box that wish would open up as my career? Where a couple years later, like, I gotta get out of these? How do I get out of meetings? How, how do I get out of these things? These are bananas. And so I think it’s to your point, it’s like this. It’s almost like a just a weird abusive relationship some corporate entities have with like, meetings and meeting culture, that it’s just like to the point of obsessive and I will say meetings have declined. Number. The quantity since I started and ran my, been running Tricycle Creative. But the quality’s gone up. Yeah, because, you know, you can be more selective, you can, you know, it’s about energy. I talk about it’s laws, you know, it’s like, Alright, well, I’m tired today from two means, because I gave like my full energy in those meetings, my full attention. Yeah, you know, it gets to a point where you keep stacking those things up, you just not getting the best you.

Hillary Houghton 12:51
Yeah, you’re not going to be able to contribute as much. And there’s too many moving pieces that are happening. And especially I feel like the higher and rank that you get and the more responsibility that you have, the more meetings that you’re in, because you have to be visible to making those decisions. But I will say that in my last year, when I was working at the agency, I got a lot more selective about the meetings that I attended. I said no more.

Ross Herosian 13:23
Yeah, it’s empowering.

Hillary Houghton 13:25
It is empowering, but it was also out of respect for the team that I had, you know, if I had a account manager who could be on the call, and I can trust them to relate back to me anything that I need. And then vice versa, if they are not able to attend a meeting, I’m in there, and I’m plugging and playing with them. So part of that comes to relationship building in the organization, part of it comes down to trust. But ultimately, at the end of the day, I transferred a lot of that mentality over into the agency that I run now, Social HQ because I don’t set meetings for an hour and a half ever. I’ll set a 45 minute meeting. Unless I’m onboarding a new client. We’re not going to meet for longer than an hour. Most of my meetings are 30 minutes, maybe even 20 minutes. And if we don’t need to stick around, we don’t need to chat. We don’t need to chat. I know

Ross Herosian 14:17
that’s the other thing about the corporate meetings too, like agendaless, meetings, that just where you’re like, “What is going on? Can we move it along here?”

Hillary Houghton 14:27
No more than talking in circles.

Ross Herosian 14:33
Like listen, I love that we’re all here and talking about our weekend. But the reality is I got a I got an inbox that’s exploding and the tasks and the team and whatever, you know, let’s let’s move on. So I want to know, as we come to a close of 2020 what’s your biggest challenge? As we go into 2021, what do you seeing as kind of your your, your, your biggest challenge? Or I guess the challenge maybe you’re still wrestling with from this year?

Victoria Weber 15:08
I mean, the obvious answer is that COVID has been crazy and chaotic. So I won’t go with that answer. Too easy. But in the same vein, and what was also one of the greatest things to happen this year was launching a business. That has been equally the most exciting and the most challenging part of this year. And, you know, I’ll really say that in March and April, when we didn’t know what COVID was going to be. We were at the beginning of it. I remember you and I were talking. You and I had just met, right.

Ross Herosian 15:48
Yeah. Was that what I was doing… when you were talking about how it hit? I mean, that was when we first, I was thinking, that was right around the time when we first met.

Hillary Houghton 15:56
It was because we met at a restaurant, walked right in. no masks. No bra.

Ross Herosian 16:00
Yeah, we weren’t in there. You’re right. That’s the time that’s the indicator, are you right? I remember meeting you, no masks. Yeah.

Hillary Houghton 16:07
Yeah. So I, that honestly, for me, it was right at the time, because it takes a while to get leads, it takes a while to connect with your folks who are going to come and work with you. And that was around the time that I was starting to pick up traction in the business and that immediate fear of “Oh, crap, what did I just get myself into?” And aside from that, I am at my core, a very risk averse person. I play it safe, like in soccer. When everyone’s running towards the ball. I’m like, in the back. I don’t want that ball in my face. That’s who I am.

Ross Herosian 16:52
Not picking you for our team. Soccer team.

Hillary Houghton 16:54
Don’t pick me? No, no, no, no. I will be awful. I’m a great cheerleader, but no.

Ross Herosian 16:59
Noticed.

Hillary Houghton 17:00
Anything that comes with pain. And I’ve been this way for years. And so for me to go out on a limb this year and trust in myself, and take that leap of faith that was actually huge for me.

Ross Herosian 17:13
What does a risk averse person do to be able to start a business?

Hillary Houghton 17:21
Oh, man…

Ross Herosian 17:22
I mean…

Hillary Houghton 17:23
A lot. I mean, a lot, a lot of it was saving savings to the point where, you know, I felt very comfortable if I had to float myself for a couple months, and putting together a really strong business plan and putting together a lot of factors in place and practices that I would do every day to ensure that I was getting enough exposure that I was putting myself out there. And it wasn’t perfect. And it was a lot of it having to do with the community that I had of people who said you can absolutely do this. And then getting over that fear of saying, well, it’s not perfect. It’s not a sure thing, I don’t know. But then saying, “You know what, I don’t have kids. I’m not in a position where I am at risk of anything. I don’t have any health problems. I’m very lucky for that. Why not just go for it? Why not just fail if it’s going to fail, but at least I tried.” So and I’m so grateful that at the beginning of 2020, I decided to do that. Wow, this year amateur is I mean, the amount of times that I just crawled up into my little blanket and watch some Schitt’s Creek and said, “Take me away~” I mean, yeah. So it’s been incredibly challenging to get through that and push through that innate fear that I always have. But I feel like I have made tremendous progress.

Ross Herosian 18:49
You’re not the only person in this little miniseries I’m doing, you know, who started their business this year? You know, and I mean, I even talked to with one of my, I think it’s safe to call him a friend now. His name’s Matt Murphy. And he left a career of 20 plus years, you know, to go out and start his business this year. You know, I think it’s, and it’s interesting. I don’t know if it’s intentional, right? But to your point, the COVID thing. I mean kind of really was like a it’s like a hot cold. Trust fall. I don’t know exercise where it’s like “Alright, are you are you in this? Like, are you gonna you’re gonna walk across those coals, are you gonna do this? Or not?” Like it was the most intense game of like chicken for the new business owners that I i’ve ever seen experienced at all. You know, I mean, it was it really amped up. Every concern, challenge… Everything for new business owners/creators, and it’s just something to, I almost kind of feel like it was also an accelerator in some ways, you know, where it’s like, “Alright, well, the pressure is on, well, I’m gonna go, I’m gonna stay at it, I’m gonna keep at it.” And it’s just been something very interesting as I talk to many other creatives and creative business owners.

Hillary Houghton 20:24
Yeah. And I will say that circumstance and where you’re at has a lot to do with it.

Ross Herosian 20:30
100%

I mean, I’m not gonna, I’m not gonna sugarcoat that I am extremely lucky that I have a fiance, who has a very stable career, is wonderfully supportive. And I know that not everybody has that. When I was single, a couple of years ago, and I had thought, you know, “Could I go out on my own?” That was a huge factor for me, I don’t have, you know, I’m past the point where I have parents that I can fall back on and I’m past the point where I’ve got, you know, anything else around that I can fall back on. And so for people who are out there who don’t have an extra layer of security or something that is helping them or supporting them along the way, that’s a very different place to be when you’re in the midst of a pandemic, and you’re saying, should I go forward with this risk or not? And it’s still risky. For me, it was still a huge risk. But I think that that’s just such an important distinction to make, too, especially if someone did have to pull out of their own business and go back into corporate for security reasons.

Yeah. You’re 100% right. Circumstances are a huge factor in I think success of business, I think for anyone out there that may not be as fortunate, I’ll say is us, but just may or may not have the some of these these these support networks. I think there’s two things and you you actually mentioned them both. First is: Don’t worry about perfection. I think that’s a big thing, right? And it’s hard for me, I’m an obsessive, I like I like things to be perfect, but I have to get myself out of that. And be like, you know, don’t let perfection get in the way of production. You know, some people obsess over it so much that nothing happens. And I think when you’re first starting off, don’t worry about perfection. Just worry about getting it done. And the second thing you said, you talked about kind of… you’d mentioned: Take calculated risks. So you know, whatever you are doing, kind of do it strategically, if that makes sense. Have a plan. I think that’s important, I think it gives you a sense of security. Some amount of security blanket, even if it’s one thing a month you’re going to do, right? Document it, have a plan of how you’re going to do it. Have a plan of how you’re going to measure it. And for anyone out there that is at this point of starting something, I would definitely recommend… I mean listen, there’s any number of books for sure, a million books, you could probably rattle off, but one that’s really good. That’s not necessarily a business book, but it’s very good for creative business owners. It’s called The Dip by Seth Godin. And it’s a it’s little subtitle, I believe, is I’m looking at on my on my bookshelf over here, it’s something to the effect of “Knowing when to stick and when to quit.” It’s a very interesting book that kind of walks through, you know, this idea of strategic quitting, and that quitting is not always bad. If it’s based in kind of, whether it’s data, or in gut, like how much are you willing to go through the pain to get to the result?

Hillary Houghton 23:43
Yeah.

Ross Herosian 23:44
And if you are not. Okay. But, identify it, and just cut bait, as they say, right? If I’m not willing to go through the pain, and I know that’s a hard thing to do. And I’m very much summarizing this book, maybe but like, knowing that, listen, I’m not willing to go through the work or the pain for that. That may mean your business that you’re not cut out to necessarily do whatever, but it’s at least a good thing. It’s a good habit to start right before you go through the pain, stress, failure, and then give up. That’s the worst thing. That’s the worst way to do it. You know.

Hillary Houghton 24:22
It’s such a hard line to walk.

Ross Herosian 24:24
It is! It’s incredibly….

Hillary Houghton 24:26
That, you know, fear monger.

Ross Herosian 24:29
Yeah, totally, it is a hard line to walk. And I’m not saying he gives you the perfect equation. But I am saying it’s a book that gets you thinking about that kind of stuff.

Hillary Houghton 24:38
Yeah. I love that. I listen to a podcast the other day about emotional agility. Are you familiar with it?

Ross Herosian 24:46
No.

Hillary Houghton 24:47
Oh my gosh. So I listen occasionally to Ed Mylett. I don’t know if you are familiar with him. He has a great podcast. He’s definitely and kind of the… I mean, I’m not a huge Tony Robbins fan but you know, he’s kind of in that same sphere of, you know, empowering, especially with business owners and hustler mindset. And so I was listening to him and he was talking with a woman named Susan David who I think she is a psychologist who focuses on emotional agility. And so she applies that same mentality of essentially what you are is you’re being more in tune with how your thoughts and your limiting beliefs and like, what you what stories you make up about yourself, what you can and can’t do and, what you shouldn’t shouldn’t do, and all that, you know, jazz. So it’s really interesting. She has a quiz on her website as well that you can take to kind of test, you know, where you might be hung up. Apparently, I need to work on being kinder to myself.

Ross Herosian 25:48
Oh, okay. Ok

Hillary Houghton 25:49
Very, very high standards.

Ross Herosian 25:52
You’re not doing the self care

Hillary Houghton 25:53
When you’re talking… I’m good at self care! But I cut everyone around me so much slack. And then I don’t apply that to myself. It’s spot on. I’m like, you, you know, there was a meme. And it was like, Well, you know. Meme: You don’t have to be productive in 2020. And then, like my brain, it’s like, not you though. Like, that’s me!

Ross Herosian 26:24
You’re not a do as I say not as I do. Some sort of…yeah.

Hillary Houghton 26:31
Yeah, my mom said that to me all the time growing up.

Ross Herosian 26:34
Yep. So I want to ask you then, on that note, that brings me nicely to my third question for you. What do you plan? Or would you like, ideally, plan, but what would you like to change or improve about your life or even your business? In 2021? Ah,

Hillary Houghton 26:55
Whoa, that’s a great question. I’m one of those crazy people who doesn’t wait till the first I actually usually start my 2021 plan in November. I want to get ahead, you know, Overachiever.

Ross Herosian 27:10
Sure. I gotcha.

Hillary Houghton 27:12
So I have, we’ve got some awesome stuff coming in the works. I have really, you know, especially back to your idea from Seth Godin is being more disciplined in what I’m working on, and what Social HQ is going to be and what we’re going to do. So, you know, in business, it’s going to be really exciting stuff coming out for companies and for social media managers. I’m very excited about it. I’ll leave that nugget here. We’ll see that come out in q1 and q2, so those are gonna be awesome to launch. And then, you know, in personal, I’ll have a new last name.

Ross Herosian 27:52
Oh, that’s Yeah! You have to get a new license. You have to get new license. That’s a big Yeah.

Hillary Houghton 27:59
So it’s a that’s big planning.

Ross Herosian 28:03
You’re not going to hyphenate?

Hillary Houghton 28:05
That’s a very long hyphenated last name. I’m just gonna have to…

Ross Herosian 28:11
You know, I don’t know if I ever told you we were what we were considering when I got married to my wife. I’m creating a new last name from both of our last names.

Hillary Houghton 28:22
That would be so 2020

Ross Herosian 28:24
Right? It felt though, here’s why we didn’t. So her last name is strong. My last name begins with hero. So we were going to do a hero strong thing, but it felt so on the nose. That it just felt like too kitschy.

Hillary Houghton 28:44
It does feel kitschy. I love that you guys have hero and strong in your names.

Ross Herosian 28:48
Yeah. But it felt a little too kitschy and I felt like my friends would never not maybe make fun of me. And I give them enough reason to do that. That I don’t feel like a permanent thing. Like my last name… I should give them that ammunition.

Hillary Houghton 29:06
I think it’s pretty cool. I’ve met people who’ve changed their last names before.

Ross Herosian 29:11
Yeah, I, you know, the hyphenation can get tricky, particularly sometimes an email settings or in professional settings. So…

Hillary Houghton 29:19
True, having to go through very difficult last name to get right to a very easy one. Now that’s

Ross Herosian 29:25
Now that’s an upgrade name upgrade. You know, so alright, I get you. I look forward to that named when we have you on it’ll be like it’ll be a new guest.Yeah, you’ll be like new… When is your…?

Hillary Houghton 29:41
April 2021

Ross Herosian 29:43
Okay, send your gifts. We’ll put we’ll put the address in the show notes. Well we could if you wanted. We’ll put your registry in there. If you give me a register. I’ll put it. Okay. Yeah. Okay, last question. Maybe my favorite. Recommendations. I want to premise or put something in here first, we are also about to do a show. In November of 2020, Hilary and I are doing a show: Marketing Tools that we’re Thankful For. And it’s going to be one hell of a show. It’s on the Tricycle Creative YouTube channel. You can check it out there, it’s going to be an amazing, amazing show. So we’re going to go through all these different marketing tools in different categories, the ones we’re thankful for, and the ones we use and the ones we love. But maybe a cut down version of that, or maybe something different. Because recommendations can be music, it can be a marketing thing, it can be a business thing, it can be a book, I’m just going to toss it all at you. And you tell me what recommendations you have for our listeners.

Hillary Houghton 30:48
Such an open ended question. So I will throw out a couple. My first recommendation would be and this is more in the tech space. But I love my Apple Watch.

Ross Herosian 31:04
Oh my

Hillary Houghton 31:05
Oh my I love my Apple Watch. I got it a year and a half ago and it yells at me to stand up and go walk around.

Ross Herosian 31:15
And you still recommend it.

Hillary Houghton 31:17
I love it. I love it. I need I’m one of those people who when I’m in the zone, I will not get up.

Ross Herosian 31:24
Yeah, I hear. Yeah.

Hillary Houghton 31:24
And I actually drain myself more when I’m focused in like that for so long. And so then I end up just sitting there and spinning my wheels. And then we get back to you know, I need to cut myself some slack and take a break. It’s fine for me to say “Hillary need a break.” But my watche is like, “Girl! Get up. Let’s go.” So I would definitely say that the Apple Watch has honestly been wonderful for me. So if you struggle with you know, getting up or really just want to get more in tune with your activity level. How many steps did I actually take today? It’s very nice. That would be one. Books. The Subtle Art of Not Giving a…

Ross Herosian 32:12
This is you could we can label it as explicit. It’s okay. Whoa, it’s been edited. The Subtle Art of Not Giving a…

Hillary Houghton 32:18
This is a family podcast!

Ross Herosian 32:20
Yeah, whoa, saucy

Hillary Houghton 32:22
I love Mark Manson. I’m a huge fan.

Ross Herosian 32:25
I put that book on my, I think I have the book on my wish list for Christmas.

Hillary Houghton 32:29
It’s a good one. I will say it starts off really strong. And up until like the last chapter. Once I got to the last chapter. I was like, I feel like his editor was like, you need to wrap this up and like fluffy…

Ross Herosian 32:41
Just all of a sudden just ends. Like Star Wars

Hillary Houghton 32:45
Like it gets fuffy. I don’t know I sometimes question…

Ross Herosian 32:50
Palpatine. Emperor Palpatine makes a return at the end. You don’t know what that means?

Hillary Houghton 32:54
Yeah, I mean, he has a really deep story and a really you know, important story to him that he had ties it back to but for something that was pretty light hearted, tough love. To end on that note, I was surprize, but it’s really good. I think that it

Ross Herosian 33:08
I actually you know what, this is where how dumb dumb I am. I might be reading this book right now. I’m serious…no READING. CURRENTLY READING IT.

Hillary Houghton 33:20
It’s the color red.

Ross Herosian 33:21
Well, I know. But here’s the thing. I have it on my Kindle. And I have so many books on my Kindle that I bounced around. I tried to finish one four. But I’ve been the bad habit recently. I’ve been bouncing around. And I actually think I’m reading this book right now. I don’t know. I really think I am. Yeah, and I have another related to that if you’re into it. The War of Art. Have you ever heard that?

Hillary Houghton 33:49
I haven’t. I’ve heard of it.

Ross Herosian 33:51
Very similar. I believe. It’s a quick read, super quick read. But it talks. The War of Art is all about essentially the stalling mechanism in your brain that prevents you from creating. Really quick read. Great read. Recommend it. I think it’s in the same vein as The Subtle Art of Not Giving a Fudge. So you can double down because I think they both are. It’s it was that a quick read, the subtle art?

Hillary Houghton 34:21
It’s pretty, Yeah, pretty quickly. It’s pretty great.

Ross Herosian 34:24
Okay,

Hillary Houghton 34:25
Another thing is that I’m a little bit more in the category. I was a psych minor back in the day, I was a major. But then

Ross Herosian 34:34
You say that, like there’s some sort of…I was a communications major. So I feel like you know, it’s like, what am I gonna do about it? I mean, come on.

Hillary Houghton 34:43
I love I love psychology. So that’s kind of my time and I love human mind. I love how understanding how people think I love how and why they have behaviors and why they act. So something that’s always been really interesting to me and that was was a part of the practice that I did when I was a manager was Myers Briggs test.

Ross Herosian 35:09
I took it a long time ago. I do not remember my score except I think I begin with an E.

Hillary Houghton 35:15
Of course

Ross Herosian 35:15
Can you do them for free?

Hillary Houghton 35:17
Yeah!

Ross Herosian 35:18
What’s that supposed to mean? I don’t know what…

Hillary Houghton 35:19
That’s an extrovert, Ross!

Ross Herosian 35:22
Oh, is that what it is?

Hillary Houghton 35:23
Yes.

Ross Herosian 35:24
I think I can safely say I’m an extrovert. I think it’s pretty safe to say. Maybe…

Hillary Houghton 35:30
Yes, Ross. You are.

Ross Herosian 35:34
EN, I am and EN I thinkg. And there’s like a game of Wheel of Fortune. I think I was EN…

Hillary Houghton 35:39
intuitive.

Ross Herosian 35:41
Okay, then I forget the rest.

Hillary Houghton 35:43
feeling, or thinking among perceptive or intuitive.

Ross Herosian 35:47
I mean, I’m not, I don’t want to guess because the test is very revealing. You may think you’re one thing and you’re not right. That’s kind of maybe part of the

Yeah. So 16personalities.com. 16personalities.com. I’m a huge proponent of understanding how you operate. But I’m also a huge proponent of understanding how other people operate, especially if you’re in a team setting. You know, that is one of them. Disc assessments, D-I-S-C, that’s used a lot in sales categories, but it just it helps you to understand the way in which people operate and how they will take feedback, how they’ll give feedback. And as a coach or a mentor, or a mentee, it just helps unlock a lot more understanding with each other, which I think is really important. I think that the connection with one another, and understanding the values of each other, and just how we interact and what’s important to us, I think that’s super important. So that would be a little recommendation.

Hillary Houghton 36:01
I love that, also think in the spirit of getting to know yourself a little bit.

Yeah, you know.

Ross Herosian 36:56
I know, these things can be very illuminating. You know, it’s like, oh, like, that’s how I know, I behave this way. But this kind of gives somewhat of an insight as to maybe why or, you know, or how I who I match up with. You know, again, that’s another benefit of owning your own business, you know, is that you, as a former recruiter, you should absolutely be very thorough in your search, you should include diversity in that that is a huge, huge, critically important component of recruiting and staffing. But I think, you know, personality can very much be a factor. Also, I talked about this with a co-founder, Roman Gonzales of Gardenio, when he took on a co-founder. He took on the co-founder, finding someone with complimentary. Right. I think everyone thinks that, oh, I want to hire someone just like me. I would not hire someone just like me. I am a nightmare. I personally would never, I would not get along with me. Yeah, I need someone very different than me.

Hillary Houghton 38:02
It’s, it’s, it’s great to have somebody who has a completely different way of thinking than you do. And, you know, I am a I’m a feeler, I feel, I think critically, but not nearly as much as I feel critically. So for me, it’s important to have others around me who do have more of that, you know, thinking pattern and are able to cut through some of the feelies feels like, Well, did they mean to say that because it’s going off like this? And he’s like, no, they just got this. Thank you

Ross Herosian 38:38
Let me read between the lines. So sometimes just read the lines. You don’t need to you know, sometimes, yeah, yeah. Okay. I love that 16 personalities

Hillary Houghton 38:47
Dot com. Another one that is a little bit more business focused. And this one is super cool. It’s called Crystal Knows.

Ross Herosian 38:55
Crystal knows, okay. Right?

Unknown Speaker 38:57
And Crystal Knows, also has a Myers Briggs test within it, but they also open up into other tests. So you can do your disc assessment, you can do you know, a bunch of other ones. There’s ones with colors, I mean, all these different management tools, especially as a small business owner, it’s interesting. And another factor with that, though, is that it lines up with your role. So what you can do, what your job is, and to standard day to day operations and what you do, and it’s going to say what kind of a match you are with that role. Based on our morality, it’s going to tell you…

Ross Herosian 39:30
What if I find out I’m not supposed to be a founder and CEO

Hillary Houghton 39:35
Then have courage

Ross Herosian 39:36
I have to quit!

Hillary Houghton 39:43
Like Seth said, have courage. I ended up taking it when I was at the agency and I was like a 60%. And that was a time that was really challenging at the agency and I knew I was getting drained in a lot of different ways. And then when I became an consultant I took it again, I got 99%.

Ross Herosian 40:03
I was gonna say maybe, dumb question, but it seems like that can change over time. That’s not a dumb question, like, I know, looking back again, we’re talking about like even my former career and whenever going back like I, I think I was very like very different person.

Hillary Houghton 40:22
Absolutely. And I mean, think about it if you are in meetings all the time all of a sudden, and that’s draining you, or if you are in a time of transition, or acquisition or changing agencies, I mean, all of those factors can put new stresses on you that transform, not only how you are reacting in that moment, but how you will carry that, and that type of reaction and that type of memory into the future. So it’s just, it’s interesting.

Ross Herosian 40:50
Well, I would recommend everyone go check those out, do a self assessment. Sounds really neat. Are there any other recommendations that you have for the people, for the listener,

Hillary Houghton 41:01
I could go on and on and

Ross Herosian 41:04
Well, save them. Don’t, don’t use them all up. Again, if you’re interested in more of our very specific marketing and business recommendations, hop on over to the Tricycle Creative YouTube channel, search for the marketing tools, we recommend video. It’ll be there, it’s gonna be pretty comprehensive. I’m looking forward to that show. We’ve been planning it for a while we’re going back and forth, as we speak on what we’re going to include and it’s going to be chuck-full of goodness. And speaking of chuck-full of goodness, where can people go to find and connect with you Hillary?

Hillary Houghton 41:37
You can find Social HQ at yoursocialhq.com and on all social media channels @yoursocialHQ is our handle so find us on Instagram and LinkedIn if you want to check us out and see what’s going on.

Ross Herosian 41:53
What about LinkedIn? Is your currently your favorite platform? Will you allow people to connect with you on LinkedIn?

Hillary Houghton 42:00
I always allow people to connect. Come on over I do people sit in purgatory for a while if they’re clearly trying to sell me something but

Ross Herosian 42:07
Don’t try to sell her something you jerk. Just connect with her and talk with her!

Hillary Houghton 42:12
Just try to be a part of a network now.

Ross Herosian 42:17
I’ll many I listen to Enough already. I don’t need an app to be built. It’s okay. Any-who. All right. Well, thank you, Hillary, as always for being a guest on Tripod. For everyone out there. Check out our recommendations. Check out Hillary’s business. And until next time, as always, I encourage you to keep pedaling.

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