TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
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Here’s what you don’t want to miss:
Ross Herosian (Founder + CEO, Tricycle Creative) and Hillary Houghton (Founder of Social HQ) discuss the absolute BEST way to turn LinkedIn spam into ‘spects (prospects, that is). As owners of their own businesses, they get A LOT of rando requests and messages and Hillary’s response tactic (“LinkedIn jujitsu” as Ross calls it) is a great tip for any creative business owner.
LinkedIn Pro Tip
When you switch your title on LinkedIn to Founder or CEO, you will notice you will get “spammed” constantly with connection requests. The number of unsolicited messages will grow tenfold and can dampen your experience with LinkedIn. Hillary has a pro-tip to deal with such “spam”.
LinkedIn is a great platform to connect to other businesses and learn what the industry needs so you can cater to your services. Businesses do shy away from using LinkedIn due to this issue with the “spam”. You may have a service that can solve someone’s problems or help them increase profits, and LinkedIn can show you those opportunities. Hillary has a tip on how to deal with this “spam” and how she turns it around. The best part of this tip? It’s surprisingly simple.
Hi XXXXXXX, it’s so nice to hear from you, and thanks for reaching out to connect! Your product/service sounds very cool, and I’m currently in the process of scaling up my business so I can work with people just like you. I would love to chat with you to see if you’d be a good fit for Tricycle Creative after I get some more clients – do you happen to know any creative business owners (whom you could introduce me to) that are struggling with creating their Marketing + Content plan?
A reply like this not only opens up your opportunity to find clients for your own business but will also help you distinguish who is serious about their offer to you and who is just copying and pasting a message to dozens of others.