TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
In this Rewind episode, Ross and Hillary Houghton are back again with digital marketing news highlights for the month of September in another episode of Rewind!
Here’s what you don’t want to miss:
It’s not a Rewind episode without Ross and Hillary talking about something completely off topic at the beginning of the show. (Though I will admit, they’re right about the weather, it is lovely~ I miss apple-picking, too). We resume the TikTok conversation, since Oracle and Walmart will have a stake in TikTok Global. After that, Apple has beef with Facebook with their new iOS update. Facebook Ads has updated their text on photos policy. And, LinkedIn makes it into our September Rewind last minute by launching Stories!
What will be covered?
- TikTok Ticker Tape
- Apple v. Facebook
- Facebook Ads Update
- Bonus: LinkedIn Stories!
- 3 Takeaways
#1: September Rewind: Marketing Stories You Need To Know
President Donald Trump gave his blessing to a deal that would give Oracle and Walmart a combined 20% stake in a new company called TikTok Global, but questions around security remain.
Hillary gives us her opinion on whether TikTok will be able to make the transition to be good by “U.S standing” by the deadline presented to them. To transition completely, we’re most likely going to see a transition early 2021. However, she doesn’t necessarily think that TikTok will be gone. A judge temporarily blocked an order from the Trump administration, just hours before it would have gone into effect and removed TikTok from U.S. app stores. What we may see happen is instead of TikTok being rushed to fulfill the requirements to stay.
We are also seeing that Walmart is rolling out promotions of their “prime” competitor, Walmart+, so there definitely isn’t a coincidence in Walmart’s interest in acquisition.
Right now things are still on pause, with many theories on what the deal will end up being an avalanche of answers. This of course is not just about TikTok, but also how your business’s “ownership” on your social media pages, be it Instagram or Facebook. That being said, Ross and Hillary emphasize the importance of your email list.
#2: Apple v. Facebook
One aspect in particular in iOS 14 that bothers Facebook and its advertising customers—the new iOS 14 feature allows users to disable tracking between apps.
Hillary explains how Apple has listened to its consumers that transparency and privacy are important to them. It has yet to be integrated 100% yet, but it has started being integrated. Data that usually is being used for your specific needs, is being limited. In some aspects, it’s great for overall data privacy, but it also affects how wells apps were catering to your interest. Personalization also can be known to root the addiction most of us experience with social media.
You can actively opt in for ad tracking. Before being tracked you will receive a notification saying, “x would like permission to track you across apps and websites owned by other companies. Your data will be used to deliver personalized ads to you.”
From a reach, cost, and demographic standpoint, this change will definitely be a factor to businesses that use social digital marketing. Numbers are changing constantly in digital marketing, and we must all keep on our toes, sometimes changing overnight.
Ross and Hillary explain more on how digital marketing can be effective and tips on what to expect when getting into digital marketing.
#3: Facebook Ads Update
Facebook ads, prior to this week, there were strict guides of how much text was on an image. They wanted to blur the line between content and advertising with this policy. You couldn’t have more than 20% of an image with text. It limited how many people were reached with your ads. Social media has changed, maybe we attribute this to meme culture, and this update is huge.
Hillary wonders whether this will be something that reverts back to 20%. Questions remain. Will facebook penalize those who abuse this relief? Will the iOS 14 change this text policy?
Bonus: LinkedIn Stories
LinkedIn is starting to look a lot like Facebook. Check out the live show to see Ross walk us through what LinkedIn looks like now with “stories” implemented. Why does Hillary like this?
The “story” feature is really great for giving your followers/viewers more temporary content. It’s less polished and since COVID—and this transition to work from home—businesses are getting used to less polished with kids running around behind you during your zoom calls. Many lines of work life are blurring, and companies are embracing that, and it seems like LinkedIn is onboard, too. With another generation entering the workforce, this can definitely considered a great move on LinkedIn’s part.
Why use LinkedIn Stories versus Instagram Stories? You may have a following already in Instagram, but since it’s new, its better to be ahead of the curve, so maybe give it a shot!
- Dangers of putting all your Digital Marketing eggs in one basket—Anyone who has pushed everything onto TikTok is probably currently having a headache. Social media is a good use for people to know your brand, to talk to your brand, consider loyalty program, and eventually, get them on your email list!
- Participate in your privacy—There’s more consideration now in privacy tools, and maybe they aren’t perfect, work with what’s available.
- Make content, not ads—Ads are just a subcategory of content. Whatever is going into your ad should be consistent with your content. People need to see your page 5 times before they consider to buy from you. Position yourself in front of your potential customers with good, honest content.
Check out following links we refer to in this video:
Trump approves Oracle, Walmart deal for TikTok—”President Donald Trump gave his blessing to a deal that would give Oracle and Walmart a combined 20% stake in a new company called TikTok Global, but questions around security remain. CNN’s Selina Wang reports.”
Apple’s Bold New iOS 14 Move Could Really Hurt Facebook—”Apple’s iOS 14 privacy features are great for users, but they could really hurt Facebook and its key advertising customers, gaming companies.”
Facebook Removes the 20% Text Limit on Ad Images—”The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule.”