TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
Ross discovers that his wife hates Lebron James (and what this means for your business).
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My wife hates Lebron James?!
As a huge basketball fan, and Lebron James fan, Ross was very dumbfounded to find out his wife hates Lebron James. (Don’t worry, their marriage is not at risk.) How does this relate to your business?
What this means for your business?
You may think you know your clients; what they need, what they want, what they like about service, and don’t like about your service. Chances are, you are probably going to be surprised when you find out their actual opinions, which is why requesting feedback is SO important. There are many ways to ask for feedback, you can talk directly to your clients or make a survey for them to fill out.
The most fruitful way, in Ross’s point of view, is going to be scheduling a conversation with your clients to just have a sit-down and get feedback face to face. Talking to your customers, asking those hard questions, is a little intimidating. But, another way of getting feedback would be the traditional survey.
You should be prepared to make hard questions and to be surprised and to be prepared to make change.
Best Time to Request Feedback?
There really isn’t a one-for-all answer of the best time to request feedback. Anytime you are ready to accept the feedback and make changes will be the best time for you. You can request feedback twice a year, or just annually. A time when most companies are going to be ready to make changes is the 4th quarter, as they prepare for their next year.
Definitely reward your customers for giving you feedback as well. Ross usually goes with food or sweets, but it could be a discount for that month or a freebie for a service. It doesn’t have to be a huge cost, just a reward. Some of these gifts can also be a tax write-off, so if that’s the route you want to go, definitely consult your tax expert.