TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
Ross pines for travel and reminisces back to a trip to Barcelona and the nimbleness of Vespas. This comes at a time when education is being disrupted and, somehow, these two things intersect into guidance for your business and marketing. Google Certifications may be an answer!
Listen + Subscribe to TriPod
COVID-19 & Education
COVID has really affected all of us in one way or another. Travel, social day-to-day life, and maybe most importantly, education. This year we are learning as we go, encountering problems that we never have before at this scale. Ross reflects particularly on our education system, and Google certifications may be an answer.
From a parent’s perspective, or an educator’s perspective, and even from a student’s perspective, a lot has changed. From elementary to college, education has migrated to our living rooms, bedrooms, and kitchen tables. Education, be it high school or college, is made up of two parts, experience and education. The experience side of education has been stripped away by COVID, but we all still know someone who is working towards a degree from that dining table. That does get us thinking about the structure of education. Why can’t higher education be more affordable?
We aren’t the only ones questioning this. There are some disruptors to this system that are talking about replacing the college degree requirements and pushing forth programs that are more affordable than aim towards educating people in skill-sets that are useful in their own career path. And, yes, we are talking about Google.
Google now has a certificate program, that is a duration of 6 months, at a fraction of the cost of college that fills a major gap in a modern-day trade. The US has a very negative connotation to trade career paths and an idea that a trade is worth less than a degree and everyone must go to college and get a degree to make a career for themselves.
“College degrees are out of reach for many Americans, and you shouldn’t need a college diploma to have economic security”
How Does This Affect Your Business?
Why are we bringing this up? Google is evolving in their interpretation of qualified potential employees, and due to their influence—their mindset is bound to leak into other career paths as well. What you should ask yourself is, is your business continuously evolving? Are YOU evolving? We must all have an insatiable curiosity and Ross tells us how his curiosity has gotten him into careers he was NOT qualified for.
Returning to the Vespa, zooming through traffic and the subway moving thousands of people from point A to point B. As a small business, you are probably the Vespa, and that may seem small compared to the metro, but it has a benefit that a metro will struggle with. The Vespa can turn paths at any time, adapt to it’s obstacles easily, and usually, if you crash, you can just get up and try again. If a train like Google is beginning maintenance and building new roads, the the Vespa can get ahead of that curve.