TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
In this Rewind episode, Ross and Hillary Houghton are back again with digital marketing news highlights for the month of August in another episode of Rewind!
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Here’s what you don’t want to miss:
A flip-flop wearing Ross introduces bun wearing Hillary Houghton, founder of Social HQ. As you remember from our last Rewind, these are episodes that go over the highlights of the month. We resume the TikTok conversation as news center around its acquisition, new control features have updated on Twitter, and Facebook takes a stand in educating its audience on how to register to vote and more!
What will be covered?
- TikTok Ticker Tape
- Twitter Reply Controls
- Facebook Voting Centers
#1: TikTok Ticker Tape
The TikTok situation has definitely rolled over from last month when Trump declared TikTok a “national emergency”. What has happened since then? Well, Microsoft came into this picture to try to acquire TikTok. In response to this, Instagram launches Reels, which is a very Facebook thing to do since they like to “adopt features” to help build communities in their platform.
Ross and Hillary discuss the various features that Facebook has adopted into Instagram that they’ve really flourished in simplifying for the average user. There are definitely some differences, such as audio usage and copyright. Instagram also does have distinctions between business, personal, and creator accounts. They also share their personal thoughts in using personal accounts to grow an audience before switching to a business account.
Another competitor enters the ring, which is Triller. Hillary, having known about Triller before this whole endeavor, gives us her perspective on this app and IGTV.
#2: Twitter Reply Controls
Twitter has started to add control on who replies to your tweets. Usually, they allow you to hide comments as a business. Ross shows us on the app how to control who can reply to your tweets. This is accessible personally and for business accounts.
Ross and Hillary discuss how they think this feature is helpful and not helpful. This seems like a very useful for influencers or idols, who get a lot of unnecessary hate comments that have a negative toll on said influencers’ mental health. Maybe news organizations and brands shouldn’t be controlled usually. Having an ability for people to reach out to a business and their support and engagement is not something you should want to limit as a business.
#3: Facebook Voting Info Centers
There is a lot of talk around TikTok in July and its affiliation to the Chinese government, which Ross kindly explains where exactly that link roots from. Huawei and ZTE had been designated as national security threats by FCC on June 30th. This has certain politicians talking about whether Americans should use TikTok?
Facebook has started a one-stop-shop for information on how to register and vote. This will include tools for people to sign up as poll workers across the country and is part of an unprecedented effort to help 4 million voters register this year. Of course, this is an attempt to educate and give direction to younger generations like Millennials and GenZ to get them to vote.
This is a great opportunity to ask yourself, “how do I fit into this?” as a business. This can be an opportunity to give a discount when people walk in with their ‘I Voted’ stickers or culinary-related businesses can have themed decorations. This is a way you can, as a business or entrepreneur, encourage voting and it’s not risky. People are sometimes not comfortable bringing their brand into politics, but voting is safe because it’s just registering to vote.