July Rewind: Marketing Stories You Need To Know

July Rewind: Marketing Stories You Need To Know

July Rewind

TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.

In this Rewind episode, Ross and Hillary talk about the key points of July; the Facebook Ad Boycott, Twitter Got Hacked, and TikTok Competitors.

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Here’s what you don’t want to miss:

Ross eventually realizes that he was muted and then this episode of Rewind truly begins, this time featuring the wonderful Hillary, founder of Social HQ. As you remember from our last Rewind, these are episodes that go over the highlights of the month. The Black Lives Matter movement continues and starts to hold Facebook accountable as well. Twitter got hacked and makes us question how much influence a person should have on others. And, last but not least, TikTok is said to be getting banned in the US, and there are some competitors lined up we will be discussing today.

 

What will be covered?

  • Facebook Ad Boycott
  • Twitter Hacked!
  • TikTok Competitors

#1: Facebook Ad Boycott

Ross and Hillary discuss the movement that happened in July where companies were pulling their ads from Facebook for the entire month in response to Black Lives Matter.

Hillary adds some more context to how some companies took advantage of this movement. Hillary comes in a skeptic, with her theory being, some of these companies that pulled their ads during July may have already had plans to cut costs and saw the opportunity to do so with this boycott.

Ross and Hillary also top off this topic with the transparency of Ben & Jerry’s in their statement on where they stand with Black Lives Matter. Some companies that have pulled ads, other than Ben & Jerry’s are Unilever ($42.4 million in 2019), Verizon (~$31.4 million), The North Face, Patagonia, and REI.

“Pledge…in holding Facebook accountable for enabling hateful, denigrating and discriminatory content against Black people.” —Rashad Robinson

#2: Twitter Hacked!

As the subtitle says, Twitter did indeed, get hacked. Tweets went out from verified accounts that asked followers to donate bitcoins to a random cryptocurrency wallet — and followers did! Some of these accounts are Elon Musk, Bill Gates, Jeff Bezos, Kanye West, Warren Buffett, to name a few. The address being used on tweets from Musk and Gates actually received around $59,000 worth of bitcoin.

Hillary does explain “verified” accounts, and they discuss how this is why this hack is so concerning. They also discuss their personal takeaways, which are completely different. Ross explains how to set up Two-Factor Authentication, which he recommends doing on a web browser. Hillary discusses how much influence and power organic social media has on people.

Tips for Businesses:

  • Have different passwords for different pages
  • Turn on Two-Factor Authentication
  • Be careful with your brand accounts — don’t share your personal information to other users
  • If you have multiple users posting for you — consider a social media platform and keep track who has access

#3: TikTok Competitors

There is a lot of talk around TikTok in July and its affiliation to the Chinese government, which Ross kindly explains where exactly that link roots from. Huawei and ZTE had been designated as national security threats by FCC on June 30th. This has certain politicians talking about whether Americans should use TikTok?

“Only if you want your private information in the hands of the Chinese Communist Party.” — Mike Pompeo (Secretary of State who is still trying to buy Greenland)

Hillary (who emphasizes that she is NOT a data security expert) shares her thoughts on this entire ordeal. She kindly reminds everyone that you give your data and information to every social media channel and every Internet platform ALL the time. That being said, TikTok is also getting that information, so it’s not something new or a major problem we haven’t already been dealing with Facebook or Google.

This isn’t just about TikTok but is a problem with all Internet data usage. There’s also the topic of targeted ads.

Since the ads, we encounter every day on social and the internet are all targeted ads, we don’t see how “annoying” it is to not get targeted ads. To get have ads on men’s shoes, but you are a petite woman, or diaper ads when you are a young bachelor with no kids, will get old really fast, so there is a benefit to targeted ads. Can they get a little creepy? 100%. Sometimes these ads can get a little creepy but can be very useful as well.

Ross tells us more about how Andrew Yang proposed a data use tax for companies. This is where you could, as a user of a certain platform, check what data you are releasing to these major companies, and you get a dividend to users. He explains more on how its very feasible, especially for platforms like Facebook who are a multi-billion dollar companies with a multi-billion number of ads they are making money off of your personal information that as of right now, you didn’t have much of a choice to share to Facebook if you wanted to use the platform and only relatively recently knew they were gathering at all.

Instagram competitor, Reels, reportedly working on “luring” TikTok creators with six-figure payments. Hillary and Ross explain Reels and more about how they think Reels will integrate into Instagram.

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