TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
In this episode, Ross introduces Roman Gonzalez, CEO & Co-Founder of Gardenio! Roman shares his experience as a start-up and insight for anyone out there considering starting something themselves.
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Here’s what you don’t want to miss:
Ross introduces Roman Gonzalez, CEO & Co-Founder of Gardenio Garden Club, a service and product he uses personally. Other than learning about new fashion trends within the gardening community, such as “donning a bonnet”, we get to learn about what it’s like to run a start-up in Austin, Tx.
What will be covered?
- Meeting Roman Gonzalez and Gardenio
- Most Challenging Ingredient to Building Your Start-Up
- Search for a Co-Founder
- Tips of Starting a Business in Austin
- Current Marketing Efforts
- Least & Most Favorite Plants?
#1: Meeting Roman Gonzalez and Gardenio
Founder + CEO of Gardenio, Roman Gonzalez, tells us more about his company, which is a garden club membership that sends you everything you need to grow your own food at home, small or outdoor spaces.
Roman tells us his story for starting Gardenio it’s philosophy and base. Highlights of his path start with philosophy, wanting to learn how to cook, learning about what makes good ingredients, and accidentally killing 12/13 plants in a month.
“I’m intensely passionate about exploring in the world what makes a meaning meaningful happy fulfilling life. “
#2: Most Challenging Ingredient to Building Your Start-Up
Roman explains how in the first year and a half, finding and building a team was most challenging. Finding a co-founder and someone to help with operations and filling roles in a start-up are some examples of positions to think about once you get more comfortable with the product or service you are offering.
Roman’s business is a great example of how if your message resonates with your audience, you may end up like Gardenio who can’t manage the inbound flow of people that have heard Gardenio’s message and want to be a part of it.
#3: Search for a Co-Founder
The biggest advice Roman had when looking for a co-founder, was to talk about it all the time.
He goes into detail of the trial-in-error of looking for team members, people that resonated with the message, and the number that actually stuck through. It’s not something to be discouraged about since you want to make sure you get a great fit.
Finding a co-founder completely different from you is what is usually recommended, but Ross and Roman discuss the type of difference that is actually recommended and about team and client feedback.
#4: Tips of Starting a Business in Austin
Incorporated in January 2018, Roman has first-hand experience in starting a business relatively recently and shares his tips on starting a business. Roman explains the following points of advice:
- Talk about your idea all the time!
- DivInc (https://www.divinc.org/)
- Remember you’re not alone
- Don’t be scared of talking with “competitors” (they do things differently)
- Being a Leader
#5: Current Marketing Efforts
Roman explains that their current goal, marketing-wise, is not only gaining consumers but retaining. He also dives into learning what their current consumers enjoy or want more of from their products and services from their app, which is always improving, to the customer service.
Ross also gets Roman to share specifics in their marketing efforts, from a client perspective, since Ross is indeed a client of Gardenio and how it works and balancing different kinds of customers.
#6: Least & Most Favorite Plant?
Ross asks a very conflicting question, but Roman gives us more insight into plant popularity and how they measure it.
Check out following links referred to in this episode:
Grow Your Own Food | Gardenio – Zero waste, organic food gardening in pots outdoors. We’ll send you all you need with an app and community to help as you grow. We’re besties now.