TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
In this episode, Ross summarizes, as concisely as possible, the highlights of June 2020.
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Here’s what you don’t want to miss:
Ross assertively tells us how he will “attempt to start doing” a recap episode at the end of every month with the highlights of the month. The very original title for these episodes will be “Rewind” and, if you are like me (editor-san) and forget what month we are on now, these episodes will be a nice reminder the year is still flying by.
What will be covered?
- Hey, Basecamp’s radical new email platform
- Fact-Checking on Social
- Brands Respond to Black Lives Matter
#1: Hey, Basecamp's radical new email platform
The co-founder and CTO David Heinemeier Hansson work with co-founder Jason Fried (author of ReWork) for 2 years to launch a new email platform. Basecamp, being a “facebook-free” business, with no ads, FB-based login, or presence on FB, is striving for privacy from Facebook.
HEY does a lot for email recipients. Ross goes through a list of what HEY is about and how it can be beneficial for you and how it affects digital marketing. Some features of HEY include first-time sender screens, spy pixel blocks, and the strive towards a less cluttered, more enjoyable email experience.
#2: Fact-Checking on Social
“I believe strongly that Facebook shouldn’t be the arbiter of truth of everything that people say online.”
Twitter stated fact-checking Trump’s tweets, which started with his “two-tweet tirade” about the “dangers” of expanding vote-by-mail during the coronavirus pandemic. Twitter kindly notes underneath this tweet that the post is unsubstantial and provides more information about mail-in ballots. Ross explains more about the “Social Media Executive Order” which seems to make platforms more liable for their platform.
Facebook as decided to not fact-check at all and Ross shares his views on this decision and his own moral turmoils with FB.
#3: Brands Respond to Black Lives Matter
Brands have started to respond to the BLM social movement that has re-emerged in this June 2020. Ross explains the response of brands from “crayons to gasoline to caffeine to ice cream”. Not only are the types of brands varied, but also the levels they addressed BLM and where they stand as a company.
Ross encourages us all to be “okay” with not knowing everything about this issue in our country, but it’s only “okay” if you are willing to know more. Below are some links Ross has found very helpful in his personal journey of understanding BLM.
Check out following links referred to in this episode:
Meet the Big Tech critic behind Hey, Basecamp’s radical new email platform – “Overall, the idea behind the Hey and its $99 annual price tag is to make email peaceful, rather than distracting.”
Executive Order on Preventing Online Censorship – “Sec. 7. Definition. For purposes of this order, the term “online platform” means any website or application that allows users to create and share content or engage in social networking, or any general search engine.”