TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
In this episode, Ross interviews Fernando Angulo – Head of Communications at SEMrush
Listen + Subscribe to TriPod
Here’s what you don’t want to miss:
What’s the difference between SEO and SEM?
There’s no shame in not knowing the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Fernando breaks down the fundamental difference being that SEO is organic, or non-paid, efforts that aid in your search visibility whereas SEM is ad-driven, or paid, to strategically target keywords or phrases that are related to your business.
Fernando also talks about the advantages and disadvantages of both strategies and how Marketers can spend their money wisely during the coronavirus pandemic.
What are three things that business owners and entrepreneurs can do to improve their SEO?
Fernando breaks down three strategies that business owners and entrepreneurs can do to positively impact their SEO.
- Create Content that answers customer questions
- Think about how users search using voice
- Analyze what competitors are doing
SERP Features, Featured Snippets, “Zero Click Results”, and more
Fernando and Ross talk all about SERP (Search Engine Results Page), the power of featured snippets, what are “zero click results” (and how to optimize them), and why you need to be using Google My Business.
Predictions about artificial intelligence, data, and the future of search
With Google announcing that it’s going to get rid of the cookie by 2022, Ross and Fernando discuss the future of search. The biggest possible change according to Fernando? Google prioritizing predictive and suggested results based on data and artificial intelligence.
What is SEMrush and how can it be used for small business SEO?
SEMrush started as a SEO tool but over the past decade it’s been adding more and more tools to help Marketers create content, strategize and audit current content, and take advantage of trends and competitor data.
Special Offer For TriPod Listeners
Fernando and his team at SEMrush have generously offered TriPod listeners an exclusive offer.
Use the link below through May 15th, 2020 and get two weeks of GURU-level access to the SEMrush platform completely FREE!
No credit card or commitment required.