TriPod, the Tricycle Creative podcast, is for anyone interested in being a better Digital + Content Marketer. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, social media updates, inspiring interviews, and his own unique perspective on how to promote and grow your business.
In this episode, Ross interviews Chelle Neff – serial entrepreneur and Founder of Urban Betty salon.
Listen + Subscribe to TriPod
Here’s what you don’t want to miss:
1. How Urban Betty is dealing with coronavirus.
Despite how you may feel about it, it was deemed that getting your hair cut is a “non-essential” service which has led to the Urban Betty salons having to close up shop while we await further instruction. But Chelle’s taking this time to take a hard look at her business expenses and operations. She’s also using this time to grow her own knowledge and has started to read Profit First (you can listen to our TriPod episode breaking down Profit First here).
2. What Chelle’s done right AND wrong as she’s built the Urban Betty business.
The bumps and bruises that Chelle’s experienced from day one of creating Urban Betty. One of the biggest shifts? Moving away from contractors to commissioned employees. This not only gave her stability but also allowed her to build a culture and engaged workforce.
The next change? Pricing. Listen and learn how a “simple” pricing restructure transformed her business.
3. The importance of finding mentors and the combination of learning when you’re an entrepreneur.
“Nothing teaches you like life experience.” Wise words from Chelle. She shares her experience as a fledgling business owner who had NO IDEA how to actually run a business and what she did to get smarter so she could grow personally and professionally.
Stand in your power. Stand in your worth. Know what you’re worth. The money will follow.
4. There’s no such thing as competition.
Stand in your power and be who are you. A mantra for life, a mantra for business. Why Chelle is not threatened by, and welcomes, competition. This leads us into a discussion about Tricycle Creative’s Roadmap Sessions and why Ross also doesn’t spend a lot of time on competition when helping clients develop their marketing strategy.
4. Hair Salon or Professional Wrestling?
Ross has some fun with Chelle and tests her knowledge with a quiz full of terms that she has to identify as something you’d find in professional wrestling or something you’d find in a hair salon.