In 2022, the final cookie will crumble. In this TriPod episode Ross and Chris discuss one of the biggest blowouts in marketing news that we’ve had in a while. Tune in:
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Wait, like a Girl Scout cookie?
No. Not like a Thin Mint at all. Ross explains that an internet cookie or browser cookie is a piece of data that is stored while you’re using a website. Cookie data was originally stored to help people — and it’s still used that way in many cases. Websites store your browsing (and shopping) habits and push ads to you elsewhere, retain the items in your cart, and send emails to you based on your behavior. Facebook loves cookies.
Why pitch a perfectly good cookie?
When Chris wonders aloud about the future of digital advertising and the tools that marketers have come to rely on to advertise digitally, in a cookieless world, Ross affirms. This is a major upheaval and one of the biggest changes marketers could push through. Google says it’s for privacy and to create a better advertising environment online.
Ross explains how Google ads won’t be affected but everyone else’s ads will be, so it may not be entirely altruistic, nor punitive for Google at all compared to their ad-revenue driving competitors. Ross and Chris also discuss the potential for this change to affect conveniences like password storage and preferences.
So, now what?
It’s hard to say. There are two years between now and 2022, when this change is meant to take effect. This may be enough time for marketers and advertisers to adjust, but Ross expresses concerns about the smaller marketing agencies and freelance marketers who use this (free, open) technology to compete with big corporations. What comes after cookies may not even the playing field. Chris and Ross agree: Google isn’t just doing this to be sweet to users and their privacy. They may have other plans.
In fact, though both use Chrome, Chris recommends [another major browser] instead of Google Chrome for those concerned about privacy. Ross has been playing with [a new and different browser] for the same reason.
Listen to find out which ones!