0:00 – 11:19: Show Intro
11:20 – 22:33: Arnold Goes Undercover
22:34 – 38:32: Book Report – Pumpkin Plan
38:33 – 57:06: KFC + Cheetos Hook Up

AHHHHH-nold recently teamed up with non-profit organization Veloz to create an amazing piece of content marketing to promote the cause of electric vehicles. In the video, Arnold Schwarzenegger poses as car salesman “Howard Kleiner” and works hard to talk people out of purchasing electric vehicles.

We talk about when to use content marketing, how to leverage it, and the strategy of using comedy to spread your message.

Why, yes, Ross does take notes on everything he reads and writes up book reports in his spare time. You don’t?

In this episode, we take a look at one of Ross’ book reports: Pumpkin Plan by Mike Michalowicz

We talk about what the “pumpkin plan” is and how (and why) you should apply to your business.

Perhaps in a unholy alliance, KFC and Cheetos have collaborated on a new KFC Cheetos Chicken Sandwich. Being the ever-curious eater, Ross tries it out and reports back.

We talk about why this is a Brand collaboration that makes so much sense and give you a first-hand account of eating the KFC Cheetos Chicken sandwich.