Tripod Marketing Podcast: Episode #8

Tripod Marketing Podcast: Episode #8

Tripod: A Marketing Podcast By Tricycle Creative | Episode #8

TRIPOD is a Marketing podcast produced by Tricycle Creative that aims to helps entrepreneurs be better Marketers. Each episode features news, tips, interviews, and commentary from the worlds of Marketing, Media, and Miscellaneous. 

This episode originally recorded on Saturday, April 28, 2019

On this action-packed episode we discuss...

Is Direct Mail Worth It?

IGTV Allows Horizontal Video + The Power Of Vertical Video

DO Cross The Streams 

On this action-packed episode we discuss...

Is Direct Mail Worth It?

IGTV Allows Horizontal Video + The Power Of Vertical Video

DO Cross The Streams

Show Rundown

0:00 – 6:00: Show Intro
6:01 – 20:05: Is Direct Mail Worth It?
20:06 – 37:01: IGTV Allows Horizontal Video + The Power of Vertical Video
37:02 – 44:25: DO Cross The Streams

Is Direct Mail Worth It?

We love Digital Marketing at Tricycle Creative but that doesn’t mean we can’t also talk about more traditional or analog marketing methods. Chris (well, more factually, his wife) brings to the show the question: is Direct Mail Marketing worth it? There’s a lot of data to support that Direct Mail Marketing is far from dead. In fact, studies successfully showed that using personalised direct mail as part of a wider digital strategy can see response rates for a campaign hit over 20%. 

We talk about the research, behavior, and strategies around Direct Mail Marketing.

Do YOU use Direct Mail Marketing?
Has it been successful for your business?
Tell us in the comments!

IGTV Allows Horizontal Video + The Power of Vertical Video

YES! IGTV To Finally Allow For Horizontal Video

We were BEYOND excited when IGTV finally announced that they will be supporting horizontal videos on the platform. Up until this announcement, IGTV (Instagram’s long-form video platform) was exclusively vertical video. 

We talk about the new opportunities this opens up for businesses with video content & why you shouldn’t ignore vertical video.

DO Cross The Streams...

Livestreams that is! You can livestream with a co-host/guest on Livestream with Guest on Instagram and on Livestream with Guest on Facebook (annoyingly, only on mobile). And now, Twitter has announced that users can add up to three guests to their livestream. But, there’s a catch…

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