Tripod Marketing Podcast Show: Episode #3

Tripod Marketing Podcast Show: Episode #3

Tripod: A Marketing Podcast By Tricycle Creative | Episode #3

TRIPOD is a Marketing podcast produced by Tricycle Creative that aims to helps entrepreneurs be better Marketers. Each episode features news, tips, interviews, and commentary from the worlds of Marketing, Media, and Miscellaneous. 

This episode originally recorded on Monday, March 25, 2019

On this action-packed episode we discuss...

Is Instagram on the verge of becoming a e-commerce giant?

Google kills Inbox, makes Chris cry.

Google enters the video game arena and looks to PWN Microsoft, Nintendo, and Sony.

On this action-packed episode we discuss...

Is Instagram on the verge of becoming a
e-commerce giant?

Google kills Inbox, makes Chris cry.

Google enters the video game arena and looks to POWN Microsoft, Nintendo, and Sony.

Show Rundown

0:00 – 4:28: Show Intro
4:29 – 16:32: Instagram looking to ruin your bank account by working on in-app purchasing
16:33 – 26:52: Gmail gets rid of Inbox
26:53 – 42:36: Google announces Stadia, a cloud gaming service

Is Instagram on the verge of becoming a e-commerce giant?

Working with a handful of large brands (Adidas, H&M, Nike, Warby Parker, etc) Instagram has added a checkout feature to their accounts allowing consumers to make purchases all inside the Instagram app.

It’s reported that Instagram will be able to capture and store credit card information so shoppers won’t have to reenter it every time they want to buy something from a brand they like. (Fast Company)

And, much like other e-commerce platforms, Instagram plans to take a small fee for every purchase made.

For a lot of people shopping is fun, shopping is a hobby, and I think in mobile we’ve lost a lot of that…A lot of shopping on mobile feels like just the chore of buying . . . and that’s not fun.

-Ashley Yuki, Instagram Product Management Lead

For a lot of people shopping is fun, shopping is a hobby, and I think in mobile we’ve lost a lot of that…A lot of shopping on mobile feels like just the chore of buying . . . and that’s not fun.

-Ashley Yuki, Instagram Product Management Lead

Marketing Tip:

No one know when, or if, this will be rolled out to small businesses but if you are small business that sells products this should get you thinking about your product photography. 

Google kills Inbox, makes Chris cry.

Well, it looks like another service has been added to the “Killed by Google” list and Chris is really sad. This time, it was their Inbox email service and it leads us to talk about productivity, online tools, and a terrible new idea for a Morse code episode.

Looking for help with your productivity? Check out our “How I Keep Pedaling” blog series:

Google enters the video game arena and looks to POWN Microsoft, Nintendo, and Sony.

Google made a splash at this year’s Game Developers Conference (GDC) by announcing Stadia, their gaming platform that will stream games from the cloud to Chrome browsers, Chomecasts, and Pixel devices. And, unsurprisingly, YouTube will play a huge role with Stadia. Google demonstrated a new feature in YouTube that lets you view a game clip from a creator and then hit “play now” to instantly stream the title. “Stadia offers instant access to play,” says Harrison, without the need to download or install any games. At launch, games will be streamable across laptops, desktops, TVs, tablets, and phones (Verge).

Google's Stadia Video Game Controller

And if you’re thinking that Stadia will just have games akin to the flash games you used to play in-browser, you’re wrong. One of the first games to launch on Stadia is reported to be Doom Eternal which will support 4K resolution, HDR, and 60 fps game play. 

This system has a more teraflops of processing power than both the XBOX 360 and PS4 but only time will tell if it will be a win or…well….a flop.

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