"The Pumpkin Plan"
by Mike Michalowicz---
Book Report is a series where Tricycle Creative shares interesting and informative content from the books we’ve read.
As a entrepreneur, the hardest thing to do is to say no to business. You say no to business, you don’t get money. Duh.
But it’s not quite that simple. Taking on the wrong clients for the wrong work can cost you time, money, and your reputation. Tricycle Creative doesn’t fix cars. We take on a client that needs us to fix their car and I can 100% guarantee that they will hate us.
Pumpkin Plan by Mike Michalowicz expands on this idea with a ton more logic, explanation, and a how-to plan to apply this to your business.
One of the key concepts presented by Mike (we’re on a first name basis) is advice given to him by his mentor:
“List your clients in order of revenue,” Frank told me.
“Then, take your top-paying clients and separate them into two categories: great clients and everyone else, from the ho-hum clients to the clients who annoy you so much, you cringe when they call you. Keep the great, top-paying clients, and cut the rest. Every single one.”
The book continues and applies the steps used by world record setting pumpkin growers to your business. They are:
I really loved this book. Mike Michalowicz is quickly becoming one of my favorite authors. His writing style is incredibly approachable and down-to-earth. Pumpkin Plan is a fun read and his plan is backed up with thorough explanations on how you can apply it to your business.
If you end up liking this book, check out Mike’s other book Profit First. It’s a book that will completely transformation your relationship with your business and your money.