Book Report: “The Pumpkin Plan” by Mike Michalowicz

Book Report: “The Pumpkin Plan” by Mike Michalowicz

Book Report: Pumpkin Plan by Mike Michalowicz | Tricycle Creative
"The Pumpkin Plan" by Mike Michalowicz

"The Pumpkin Plan"

by Mike Michalowicz
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Book Report is a series where Tricycle Creative shares interesting and informative content from the books we’ve read. 

As a entrepreneur, the hardest thing to do is to say no to business. You say no to business, you don’t get money. Duh. 

But it’s not quite that simple. Taking on the wrong clients for the wrong work can cost you time, money, and your reputation. Tricycle Creative doesn’t fix cars. We take on a client that needs us to fix their car and I can 100% guarantee that they will hate us. 

Pumpkin Plan by Mike Michalowicz expands on this idea with a ton more logic, explanation, and a how-to plan to apply this to your business.

Pumpkin Dance
When you apply the Pumpkin Plan to your business

One of the key concepts presented by Mike (we’re on a first name basis) is advice given to him by his mentor:

“List your clients in order of revenue,” Frank told me.

“Then, take your top-paying clients and separate them into two categories: great clients and everyone else, from the ho-hum clients to the clients who annoy you so much, you cringe when they call you. Keep the great, top-paying clients, and cut the rest. Every single one.”

The book continues and applies the steps used by world record setting pumpkin growers to your business. They are:

STEP ONE: Plant promising seeds. 
STEP TWO: Water, water, water. 
STEP THREE: As they grow, routinely remove all of the diseased or damaged pumpkins. 
STEP FOUR: Weed like a mad dog. Not a single green leaf or root permitted if it isn’t a pumpkin plant. 
STEP FIVE: When they grow larger, identify the stronger, faster-growing pumpkins. Then, remove all the less-promising pumpkins. Repeat until you have one pumpkin on each vine. 
STEP SIX: Focus all of your attention on the big pumpkin. Nurture it around the clock like a baby, and guard it like you would your first Mustang convertible. 
STEP SEVEN: Watch it grow. In the last days of the season, this will happen so fast you can actually see it happen.

My Take

I really loved this book. Mike Michalowicz is quickly becoming one of my favorite authors. His writing style is incredibly approachable and down-to-earth. Pumpkin Plan is a fun read and his plan is backed up with thorough explanations on how you can apply it to your business.

If you end up liking this book, check out Mike’s other book Profit First. It’s a book that will completely transformation your relationship with your business and your money.

Interested in The Pumpkin Plan?

Purchase The Pumpkin Plan from Amazon. Happy reading!

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