IHOB Flips Back To IHOP
Earlier this year, the International House of Pancakes (IHOP) announced that they would be changing their name to the International House of Burgers (IHOB). Well, this week, they updated us once again – they’re going back to their IHOP name. Turns out, the name change was a marketing campaign designed to promote their burgers. And, boy did it work.
According to IHOP, in the first three weeks after the announcement hit they sold four times more burgers and this campaign “was one of the most visible marketing campaigns in IHOP’s history, earning us the first, second and fourth trending spots on Twitter—all at the same time—on the day we announced our new Ultimate Steakburgers,” said Brad Haley, IHOP’s Chief Marketing Officer.
What Does This Mean For Small Business Marketers?
Change your business name and start selling burgers.
Ok, not really.
Take a page from IHOP’s book and put the spotlight on one product or service you offer. Make it the star of all your social, email, and marketing efforts. It’s even better if it’s something you offer that is seasonal, but it doesn’t have to be. It may just be a product/service that you want to promote you offer or, ideally, has great ROI for your business.
Hooters Is Getting A Reduction
Everyone wants to blame the Millennials for something. Well now, creepy old white guys and fans of overpriced wings can blame them for Hooters shutting down a bunch of locations.
“Breastaurants” everywhere are suffering because, according to Pornhub, visitors to their site “between the ages of 18 to 24 are 19% less likely to search for breasts when compared to all other age groups, but visitors aged 55 to 64 are 17% more likely to search.”
Lyft Is Driving Voter Turnout
Ride-hailing company, Lyft, is looking to help people do their civil duty of voting by offering free and discounted rides on Election Day. They are teaming up with Vote.org, TurboVote and Nonprofit Vote — services that keep you informed about the elections — to distribute 50 percent off promo codes to those who need them. They are also working with nonpartisan and nonprofit orgs, including Voto Latino and Urban League, to provide free rides to underserved communities in an effort to give them a way to exercise their right to vote these midterms.
According to Lyft, 15 million people who were registered didn’t vote in 2016, mostly because of transportation issues.
What Does This Mean For Small Business Page Owners?
I’ve written about it before, but “smart giving” – the act of aligning your business with a charitable cause – can expose your business to new customers, motivate your employees, and create great content opportunities to share your businesses’ culture.