A recent study from the University of Glasgow found that dogs all have their own unique musical tastes.
According to the study, “by measuring the dogs’ heart rate, researchers said they showed a decrease in stress levels when played music – particularly when it was soft rock or reggae.” Spotify found this study interesting and partnered with an animal shelter in Germany to match owners and adoptable pets based on music tastes. The service they created, called Adoptify, has yielded some ADORABLE videos.
Anything that helps get animals into loving homes, I’m for it. And even if your pup does like Nickelback, it doesn’t mean he’s not a good boy…
DOGS LIKE MUSIC, WHAT'S THIS HAVE TO DO WITH MY BUSINESS?
Finding ways to emotionally connect with current and prospective customers is important. Sometimes that’s accomplished by inserting your business/brand/service into something people already love. Whether or not an animal ACTUALLY likes your favorite genre of music doesn’t matter – what matters is that Spotify helped broker a deal to get you an animal that you’ll love and care for. And, when people ask you about your new pet, you’ll inevitably say, “Yeah, this Gloria, and she’s into hip-hop.” To which they will respond, “How do you know that?” and you’ll launch into talking about Adoptify and Spotify.
Thinking about ways your product/service/brand can positively interact with an audience, without the immediate goal being a sale, can pave the way for future customers.