Netflix teams up with Spotify to create Stranger Things character playlists
Did you watch Stranger Things 2 this past weekend? NO SPOILERS! (some of us are still catching up)
Whether you watched it or not, the Spotify and Netflix collaboration that brings you character playlists is spoiler-free and super rad. Users who connect with their own Spotify account will find out which character they have the most in common with based off their listener habits.
Another really cool tie-in is if you listen to the Stranger Things playlist, your screen will transform into the Upside Down with the progress bar acting as a flashlight.
This collaboration is a really cool campaign showcasing the interactive marketing value of Spotify’s listener data when teamed up with marketers and audiences.